thorne kids multivitamin
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Growth
Incredible+132.5%90-day search growth — must beat 0% to launch
Avg price
Incredible$33.07avg listing price — sweet spot $15–$100
Price range
Incredible$23.91–$45.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Review moat
Bad7,365.67avg incumbent reviews — the moat a new listing must climb
Market size
Bad$7K$7K/yr · 12K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, thorne kids multivitamin is a $7K/yr Amazon United States market (12K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 40/100.
Data updated Jul 5, 2026 · scored weekly · How we score niches
thorne kids multivitamin market data
- Units sold / yr
- 2K–3K
- avg 1,000–1,250/product
- Revenue / yr
- $66K–$83K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #117
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 15.4%
- Avg brand age
- 94 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
2
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Pure Encapsulations100%
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — +132.5% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 3.1×
Top thorne kids multivitamin products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pure Encapsulations Junior Nutrients - Kids & Teens Multivitamin - Without Iron - with Calcium Vitamin D3 & Vitamin C - Non-GMO & Vegetarian - 120 Capsules
Pure Encapsulations$30.044.6★743 rev
Pure Encapsulations O.N.E. Multivitamin - Once Daily Multivitamin with Antioxidant Complex Metafolin CoQ10 and Lutein to Support Vision Cognitive Function and Cellular Health* - 60 Capsules
Pure Encapsulations$45.254.6★10,677 rev
Pure Encapsulations O.N.E. Multivitamin - Once Daily Multivitamin with Antioxidant Complex Metafolin CoQ10 and Lutein to Support Vision Cognitive Function and Cellular Health* - 30 Capsules
Pure Encapsulations$23.914.6★10,677 rev
Newest
by launch datePure Encapsulations O.N.E. Multivitamin - Once Daily Multivitamin with Antioxidant Complex Metafolin CoQ10 and Lutein to Support Vision Cognitive Function and Cellular Health* - 30 Capsules
Pure Encapsulations$23.9110,677 rev
Pure Encapsulations O.N.E. Multivitamin - Once Daily Multivitamin with Antioxidant Complex Metafolin CoQ10 and Lutein to Support Vision Cognitive Function and Cellular Health* - 60 Capsules
Pure Encapsulations$45.2510,677 rev
Pure Encapsulations Junior Nutrients - Kids & Teens Multivitamin - Without Iron - with Calcium Vitamin D3 & Vitamin C - Non-GMO & Vegetarian - 120 Capsules
Pure Encapsulations$30.04743 rev
Trending
90-day click momentumPure Encapsulations O.N.E. Multivitamin - Once Daily Multivitamin with Antioxidant Complex Metafolin CoQ10 and Lutein to Support Vision Cognitive Function and Cellular Health* - 30 Capsules
Pure Encapsulations$23.914.6★
Pure Encapsulations O.N.E. Multivitamin - Once Daily Multivitamin with Antioxidant Complex Metafolin CoQ10 and Lutein to Support Vision Cognitive Function and Cellular Health* - 60 Capsules
Pure Encapsulations$45.254.6★
Pure Encapsulations Junior Nutrients - Kids & Teens Multivitamin - Without Iron - with Calcium Vitamin D3 & Vitamin C - Non-GMO & Vegetarian - 120 Capsules
Pure Encapsulations$30.044.6★
What buyers say about thorne kids multivitamin
What buyers praise and complain about, mined from review topics.What buyers love
“GREAT multi-vitamin”
“theyve always been consistent in quality”
“Easy to use”
“My 8 and 12 year old have no problem swallowing”
“Definitely notice a difference in my energy”
“Clean ingredients”
“The price is reasonable”
“They do not upset my stomach like others I have tried”
“Easily digested”
“its much more convenient to have everything in one bottle instead of several”
What buyers complain about
“Awful smell”
“Terrible vitamin”
“Horrible aftertaste”
“it was making me sick”
“Not worth the cost”
“stomach pain except this one”
“Small bottle”
“Capsule contaminated”
“Discolored quickly”
“Messed My Sleep Up”
Top return reasons
Common questions
- Is thorne kids multivitamin profitable to sell on Amazon United States?
- The niche generates $7K/yr across 3 tracked products. 90-day search growth is +132.5%. Flapen's verdict: Skip it (40/100).
- How competitive is the thorne kids multivitamin niche?
- 1 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in thorne kids multivitamin?
- Top complaints mined from reviews: Smell, Vitamin, Taste-Overall. The return rate is 0.0%.
- When does demand for thorne kids multivitamin peak?
- Demand peaks in Jun–Jul; the busiest month runs 3.1× the quietest.
- What does it cost to enter the thorne kids multivitamin niche?
- Listings span $23.91–$45.25; the average listing price is $33.07 (sweet spot $15–$100). The average incumbent carries 7,366 reviews — the moat a new listing must climb.