thorne gaba
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$30.49avg listing price — sweet spot $15–$100
Price range
Great$8.25–$63.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Review moat
Good805.23avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-7.1%90-day search growth — must beat 0% to launch
Market size
Bad$71K$71K/yr · 37K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, thorne gaba is a $71K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 46/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
thorne gaba market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $91K–$122K
- units × avg price
- Conversion rate
- 6.3%
- Avg BSR
- #1,108
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 0.0%
- Avg brand age
- 82 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
19
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
2%
- THORNE72%
- Pure Encapsulations7%
- Natural Factors6%
- Superior Source5%
- Life Extension5%
- Nature's Way3%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 74 weeks — -7.1% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 2.2×
Top thorne gaba search terms
- thorne sleep15K/yr
- gaba 100mg10K/yr
- thorne sleep supplements7K/yr
- gaba 250 mg4K/yr
Top thorne gaba products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
THORNE - Deep Sleep Complex - All-Natural Sleep Supplement - Supports Sleep Quality & All Phases of the Sleep Cycle* - with L-Theanine Chamomile & Maizinol - Third-Party Certified - 60 Capsules
THORNE$51.163.8★88 rev
THORNE - Magnesium Glycinate - Supports Restful Sleep Muscle Relaxation Heart Health & Metabolism* - Chelated Magnesium Capsules - Third-Party Certified - Gluten Dairy & Soy-Free - 90 Servings
THORNE$25.394.7★2,847 rev
THORNE - Perimenopause Complete - Supports Mood Balance & Restful Sleep - Relief from Hot Flashes Night Sweats & Vaginal Dryness* - Contains Herbal Ingredients - NSF Certified for Sport - 60 Capsules
THORNE$49.834.2★30 rev
Natural Factors Pharma GABA - Dietary Supplement Supports Calm Sleep & Sleep Quality - Natural Fast-Working Supplement Aids Focus & Brain Health - 60 Chewable Tablets (30 Servings)
Natural Factors$19.474.6★866 rev
Superior Source GABA 100 mg - Brain & Nervous System Support Supplement - Gamma-Aminobutyric Acid Supplement Aids Healthy & Relaxed Sleep - Bariatric Friendly - 100 Sublingual Dissolving Tablets
Superior Source$11.114.3★1,328 rev
Newest
by launch dateTHORNE - Perimenopause Complete - Supports Mood Balance & Restful Sleep - Relief from Hot Flashes Night Sweats & Vaginal Dryness* - Contains Herbal Ingredients - NSF Certified for Sport - 60 Capsules
THORNE$49.8330 rev
THORNE - Deep Sleep Complex - All-Natural Sleep Supplement - Supports Sleep Quality & All Phases of the Sleep Cycle* - with L-Theanine Chamomile & Maizinol - Third-Party Certified - 60 Capsules
THORNE$51.1688 rev
THORNE - Magnesium Glycinate - Supports Restful Sleep Muscle Relaxation Heart Health & Metabolism* - Chelated Magnesium Capsules - Third-Party Certified - Gluten Dairy & Soy-Free - 90 Servings
THORNE$25.392,847 rev
Life Extension GABA Stress Support GABA Supplement Mood Support Sleep Relaxation Gluten-Free Non-GMO Vegetarian 60 Capsules
Life Extension$19.5184 rev
THORNE - Valerian Root - Natural Sleep Supplement - Supports Sleep Quality & Helps You Fall Asleep Faster* - Melatonin-Free - Third-Party Certified - Gluten Dairy & Soy-Free - 30 Capsules
THORNE$29.5370 rev
Trending
90-day click momentumTHORNE - Perimenopause Complete - Supports Mood Balance & Restful Sleep - Relief from Hot Flashes Night Sweats & Vaginal Dryness* - Contains Herbal Ingredients - NSF Certified for Sport - 60 Capsules
THORNE$49.834.2★
THORNE - Deep Sleep Complex - All-Natural Sleep Supplement - Supports Sleep Quality & All Phases of the Sleep Cycle* - with L-Theanine Chamomile & Maizinol - Third-Party Certified - 60 Capsules
THORNE$51.163.8★
Natures Way GABA 250mg 60 Vegan Capsules
Nature's Way$11.434.4★
Pure Encapsulations Best-Rest Formula - Supports Restful Sleep - for Relaxation* - Restful Sleep Supplement - Non-GMO & Vegan - 120 Capsules
Pure Encapsulations$63.514.2★
Life Extension GABA Stress Support GABA Supplement Mood Support Sleep Relaxation Gluten-Free Non-GMO Vegetarian 60 Capsules
Life Extension$19.514.7★
What buyers say about thorne gaba
What buyers praise and complain about, mined from review topics.What buyers love
“Helps me sleep”
“the quality has been very consistent”
“Best magnesium Ive ever taken”
“Good supplement”
“Helps with anxiety and stress”
“Effective”
“It really helps me relax”
“Works as advertised”
“Easy to digest”
“muscle comfort”
What buyers complain about
“Didnt help me sleep at all”
“Didn't work for me”
“Three people in my family, all adults, have taken this and with terrible results”
“Overpriced”
“this reaction seems very unusual for a magnesium supplement”
“These are huge”
“100 tabs 100mg too weak over priced”
“Please better quality control”
“Caused stomach cramping and pain, a less common”
“This caused major allergic reaction”
Top return reasons
Common questions
- Is thorne gaba profitable to sell on Amazon United States?
- The niche generates $71K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.1%. Flapen's verdict: Skip it (46/100).
- How competitive is the thorne gaba niche?
- 7 brands and 19 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in thorne gaba?
- Top complaints mined from reviews: Sleep Quality, Functionality-Overall, Side Effects. The return rate is 0.0%.
- When does demand for thorne gaba peak?
- Demand peaks in Jan–Feb; the busiest month runs 2.2× the quietest.
- What does it cost to enter the thorne gaba niche?
- Listings span $8.25–$63.51; the average listing price is $30.49 (sweet spot $15–$100). The average incumbent carries 805 reviews — the moat a new listing must climb.