Is thorne boron profitable to sell on Amazon United States?

The niche generates $151K/yr across 4 tracked products. 90-day search growth is +9.5%. Flapen's verdict: Skip it (43/100).

How competitive is the thorne boron niche?

3 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in thorne boron?

Top complaints mined from reviews: Dosage, Allergies, Acid Regulator/Stomach Ache Relief. The return rate is 0.0%.

What does it cost to enter the thorne boron niche?

Listings span $13.54–$23.04; the average listing price is $17.55 (sweet spot $15–$100). The average incumbent carries 1,652 reviews — the moat a new listing must climb.

thorne boron

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible16.4%

search→purchase rate — share of searches ending in a sale

Price range

Great$13.54–$23.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$17.55

avg listing price — sweet spot $15–$100

Review moat

Okay1,652

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+9.5%

90-day search growth — must beat 0% to launch

Market size

Okay$151K

$151K/yr · 52K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, thorne boron is a $151K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

thorne boron market data

Units sold / yr: 10K–13K; avg 2,000–2,500/product
Revenue / yr: $176K–$219K; units × avg price
Conversion rate: 16.4%
Avg BSR: #43
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 99 months
Avg seller age: 153 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

THORNE48%
Pure Encapsulations45%
Pure Therapro Rx7%

Demand

Weekly Amazon search volume, last 26 weeks — +9.5% search growth over the last 90 days.

Open Trend

Top thorne boron search terms

thorne trace minerals15K/yr +12.7%17.6% conv.
pure boron7K/yr +18.4%18.1% conv.
thorne boron8K/yr -11.1%8.2% conv.
pure encapsulations boron7K/yr +16.8%20.9% conv.
boron pure encapsulation3K/yr +14.7%24.3% conv.
thorne trace minerals supplement3K/yr +30.3%17.9% conv.
pure boron supplement3K/yr +6.7%14.3% conv.
boron thorne3K/yr -2.4%6.5% conv.
thorne minerals3K/yr +4.7%8.6% conv.
boron pure2K/yr +33.2%10.8% conv.

All search terms

Top thorne boron products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

THORNE - Trace Minerals - Optimally Absorbed Chelated Mineral Supplement with Zinc Boron Selenium Chromium & Manganese - Third-Party Certified - Gluten Dairy & Soy-Free - 90 Capsules

THORNE$23.044.6★769 rev

Pure Encapsulations Boron (Glycinate) | Supplement for Hormone Balance Bone Strength and Health Connective Tissue and Nutrient Metabolism* | 60 Capsules

Pure Encapsulations$13.544.6★2,251 rev

Bio Boron 10mg/Capsule Bororganic Glycine Boron Supplements for Men & Women Vegan Mineral Supplements for Bones Cardiovascular Function & Immunity Support 90 Vegetarian Capsules

Pure Therapro Rx$17.544.7★2,423 rev

Pure Encapsulations Trace Minerals - Multimineral Supplement - Mineral Supplement - Supports Metabolism & Cellular Function* - Gluten Free & Vegan - 60 Capsules

Pure Encapsulations$16.064.7★1,165 rev

Newest

by launch date

Bio Boron 10mg/Capsule Bororganic Glycine Boron Supplements for Men & Women Vegan Mineral Supplements for Bones Cardiovascular Function & Immunity Support 90 Vegetarian Capsules

Pure Therapro Rx$17.542,423 rev

5y ago

Pure Encapsulations Trace Minerals - Multimineral Supplement - Mineral Supplement - Supports Metabolism & Cellular Function* - Gluten Free & Vegan - 60 Capsules

Pure Encapsulations$16.061,165 rev

10y ago

Pure Encapsulations Boron (Glycinate) | Supplement for Hormone Balance Bone Strength and Health Connective Tissue and Nutrient Metabolism* | 60 Capsules

Pure Encapsulations$13.542,251 rev

18y ago

THORNE - Trace Minerals - Optimally Absorbed Chelated Mineral Supplement with Zinc Boron Selenium Chromium & Manganese - Third-Party Certified - Gluten Dairy & Soy-Free - 90 Capsules

THORNE$23.04769 rev

18y ago

What buyers say about thorne boron

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“Excellent product”

Value For Money10%

“They are affordable”

Vitamin9%

“Seems like a good vitamin”

Joint Pain5%

“Great for strong bones and bone health”

Advertised Vs Actual Product4%

“Product is as advertised”

Ease Of Chewing/Swallowing3%

“Easy to swallow”

Side Effects3%

“wasn't hurting as bad”

Efficiency3%

“Seems to be working well”

Inflammation2%

“Helps with inflammation in my body”

Minerals2%

“These minerals were recommended to me from my holistic doctor”

What buyers complain about

Dosage16%

“I dont take daily”

Allergies9%

“If Pure supplements are hypoallergenic why does every Pure product Ive tried cause sinusitis”

Acid Regulator/Stomach Ache Relief9%

“have had horrific stomach cramps for several hours now”

Size-Overall6%

“is not the same size as the pills from the previous bottle”

Nutritional Content6%

“I'm sure we are missing some of these critical components in our daily diets”

Functionality-Overall6%

“Not working have not seen any results”

Value For Money6%

“Expensive”

Vitamin3%

“I guess this is why they tell you not to buy vitamins”

Pain Relief-Overall3%

“My knees were so bad that I could barely walk with my walker”

Taste-Overall3%

“No taste easy to take”

Top return reasons

Dosage50%

Functionality-Overall50%

Common questions

Is thorne boron profitable to sell on Amazon United States?: The niche generates $151K/yr across 4 tracked products. 90-day search growth is +9.5%. Flapen's verdict: Skip it (43/100).
How competitive is the thorne boron niche?: 3 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in thorne boron?: Top complaints mined from reviews: Dosage, Allergies, Acid Regulator/Stomach Ache Relief. The return rate is 0.0%.
What does it cost to enter the thorne boron niche?: Listings span $13.54–$23.04; the average listing price is $17.55 (sweet spot $15–$100). The average incumbent carries 1,652 reviews — the moat a new listing must climb.