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Thorne Boron

Fail

The top 5 products take 100% of clicks, so Thorne Boron is a Fail.

Flapen Score
43
43 / 100
Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 49
Market size
$151K/yr52K searches / yr
90-day growth
+9.5%search demand this quarter
Competition
100%top-5 click share · 3 brands · 5 sellers

Flapen Score

Thorne Boron against its category

The dotted line is the Health & Household average. Past it, Thorne Boron is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thorne Boron market on Amazon at a glance

Shoppers on Amazon United States searched for Thorne Boron 52K times last year and spent an estimated $151K. All 3 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 16.4% of those searches ended in a purchase.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.4% of those searches ended in a purchase. Searches in the last 90 days moved +9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $151K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
+9.5%
Conversion, latest week
16.4%
Market size, estimated
$151Ka year
Top search term
thorne trace minerals15K searches a year

02 · Price

A sale here is worth $17.55.

Listings sell for $17.55 on average, from $13.54 to $23.04. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 2,000 to 2,500 of them. At $17.55 that is $35K to $44K a year per listing.

Average price
$17.55inside the $15 to $100 sweet spot
Price range
$13.54–$23.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
2,000–2,500
Revenue per listing a year
$35K–$44K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #43 within Trace Minerals. It carries 1,652 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#43in Trace Minerals
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
1,652per listing
Listings tracked
4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 99 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
99 months

Products

Top Thorne Boron products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 148%
  • Brand 245%
  • Brand 37%

Demand

Thorne Boron search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26Prime Day '26FebMarAprMayJunJul

Peak months: Jul · busiest ÷ quietest = 2.6× · 6 of 12 months tracked

Search terms

Top Thorne Boron search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thorne trace minerals15K/yr
  • pure boron7K/yr
  • thorne boron8K/yr
  • pure encapsulations boron7K/yr
  • boron pure encapsulation3K/yr
  • thorne trace minerals supplement3K/yr
  • pure boron supplement3K/yr
  • boron thorne3K/yr
  • thorne minerals3K/yr
  • boron pure2K/yr

Reviews and returns

What reviews say buyers love and hate about Thorne Boron

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Dosage”
<0.1%of orders come back, a rate Amazon rounds to zero
“I dont take daily”
A buyer, on “Dosage”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Thorne Boron questions

Answered from the same tracked data.