Thin White Ribbon
FailPrices span $3.92–$9.82, mostly outside the sweet spot, so Thin White Ribbon is a Fail.
- Flapen Score
- 33 / 100Ranks 14,104 of 14,768 Health & Household niches · −16 vs the category median of 4933
- Market size
- $47K/yr46K searches / yr
- 90-day growth
- -3.3%search demand this quarter
- Competition
- 64%top-5 click share · 9 brands · 11 sellers
Flapen Score
Thin White Ribbon against its category
The dotted line is the Health & Household average. Past it, Thin White Ribbon is stronger. Inside it, weaker.
Market
The Thin White Ribbon market on Amazon at a glance
Shoppers on Amazon United States searched for Thin White Ribbon 46K times last year and spent an estimated $47K. The top 5 brands take 87% of clicks. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 15.0% of those searches ended in a purchase.
Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.
- Searches, last 12 months
- 46K
- Growth, 90 days vs prior 90
- -3.3%
- Conversion, latest week
- 15.0%
- Market size, estimated
- $47Ka year
- Top search term
- thin white ribbon19K searches a year
02 · Price
A sale here is worth $6.76.
Listings sell for $6.76 on average, from $3.92 to $9.82. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $6.76 that is $2K to $3K a year per listing.
- Average price
- $6.76under the $15 to $100 sweet spot
- Price range
- $3.92–$9.82
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $2K–$3K
- Returns
- 3.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #60 within Gift Wrap Ribbons. It carries 1,746 reviews at 4.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 1.0%
- Average rank
- #60in Gift Wrap Ribbons
- Average rating
- 4.74 starsAmazon United States average 4.42 stars
- Average reviews
- 1,746per listing
- Listings tracked
- 17
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Thin White Ribbon products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
11
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
7%
- Brand 147%
- Brand 214%
- Brand 311%
- Brand 49%
- Brand 56%
- Brand 66%
- Open — no brand owns it (3 brands, 7%)
Demand
Thin White Ribbon search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.7× · 9 of 12 months tracked
Search terms
Top Thin White Ribbon search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- thin white ribbon19K/yr
- white ribbon thin14K/yr
- white thin ribbon9K/yr
- white ribbon 1/4 inch4K/yr
Reviews and returns
What reviews say buyers love and hate about Thin White Ribbon
We read the reviews and the return reasons for every product selling here.
“Thin, breaks if you try to curl it”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Thin White Ribbon questions
Answered from the same tracked data.