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Thin Insoles

Fail

The average product has 4,566 reviews to catch up to, so Thin Insoles is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$136K/yr227K searches / yr
90-day growth
+4.3%search demand this quarter
Competition
51%top-5 click share · 15 brands · 97 sellers

Flapen Score

Thin Insoles against its category

The dotted line is the Health & Household average. Past it, Thin Insoles is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thin Insoles market on Amazon at a glance

Shoppers on Amazon United States searched for Thin Insoles 227K times last year and spent an estimated $136K. The top 5 brands take 79% of clicks. Demand peaks in Apr. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 227K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $136K a year.

Searches, last 12 months
227K
Growth, 90 days vs prior 90
+4.3%
Conversion, latest week
4.8%
Market size, estimated
$136Ka year
Peak month
April2.4× the quietest month
Top search term
thin insoles for men36K searches a year

02 · Price

A sale here is worth $12.56.

Listings sell for $12.56 on average, from $6.37 to $21.01. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $12.56 that is $3K to $6K a year per listing.

Average price
$12.56under the $15 to $100 sweet spot
Price range
$6.37–$21.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #389 within Foot Health. It carries 4,566 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
5.3%
Average rank
#389in Foot Health
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
4,566per listing
Listings tracked
29

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
48 months

Products

Top Thin Insoles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

97

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

51%

Top 20: 89%

Open market

17%

  • Brand 142%
  • Brand 221%
  • Brand 38%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (9 brands, 17%)

Demand

Thin Insoles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 2.4×

Search terms

Top Thin Insoles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thin insoles for men36K/yr
  • thin insoles for women29K/yr
  • thin insoles29K/yr
  • ultra thin shoe insoles15K/yr
  • thin shoe insoles18K/yr
  • thin shoe inserts16K/yr
  • thin shoe inserts for women14K/yr
  • thin insole12K/yr
  • flat insoles for men9K/yr
  • flat insoles9K/yr

Reviews and returns

What reviews say buyers love and hate about Thin Insoles

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Comfort-Overall”
12%of negative reviews mention “Thickness”
1.9%of orders come back
“not a half inch thick”
A buyer, on “Thickness”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Thin Insoles questions

Answered from the same tracked data.