thin insoles
Skip itA deep review moat (4,566 avg reviews) — this niche doesn't clear our bar today.
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.56avg listing price — sweet spot $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Price range
Okay$6.37–$21.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$136K$136K/yr · 227K searches
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Review moat
Bad4,566.17avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, thin insoles is a $136K/yr Amazon United States market (227K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Apr. Verdict: Skip it — 47/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
thin insoles market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $126K–$157K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #389
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 5.3%
- Avg brand age
- 48 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
97
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
51%
Top 20: 89%
Open market
17%
- Dr. Scholl's42%
- ZE DONG21%
- Spenco8%
- Odor-Eaters4%
- Shoeslulu4%
- CCSOFTIME3%
- Open — no brand owns it (9 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.3% search growth over the last 90 days.Peak months: Apr · busiest ÷ quietest = 2.4×
Top thin insoles search terms
- thin insoles for men36K/yr
- thin insoles for women29K/yr
- thin insoles29K/yr
- ultra thin shoe insoles15K/yr
- thin shoe insoles18K/yr
- thin shoe inserts16K/yr
- thin shoe inserts for women14K/yr
- thin insole12K/yr
- flat insoles for men9K/yr
- flat insoles9K/yr
Top thin insoles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dr Scholls Go Sockless! Cushioning Insoles for Women Men Unisex 3 Pairs Trim to Fit - Absorbs Moisture to Keep Feet Dry Shoe Inserts for Women Men with Plush Terry Cloth Layer for Added Comfort
Dr. Scholl's$10.774.2★4,027 rev
Shoe Insoles Comfort Thin Lightweight Shock Absorption and Cushion Shoe Insole Best Insoles for Men and Women for Everyday Use
ZE DONG$7.994.4★206 rev
Dr. Scholls Insoles Air-Pillo Cushioning - 3 Pairs (Mens Sizes 7-13 & Womens Sizes 5-10)
Dr. Scholl's$11.984.4★2,116 rev
Spenco Rx Comfort Thin Lightweight Cushioning Orthotic Shoe Insole Womens 11-12.5/Mens 10-11.5
Spenco$17.804.3★5,990 rev
Shoe Insoles Comfort Thin Lightweight Shock Absorption and Cushion Shoe Insole Best Insoles for Men and Women for Everyday Use
ZE DONG$7.974.4★206 rev
Newest
by launch date
6 Pairs Thin Insoles for Women Men Thin Shoe Foam Inserts Shoe Innersoles for Woman Latex Foam Insoles for Shoes Unisex Double Layer Inner Soles Breathable Women 3-8 Men 5-11
Jxiwfvl$10.379 rev
Odor-Eaters Everyday Comfort Insoles 3 ct.
Odor-Eaters$9.81217 rev
1 Pair Carbon Fiber Insole 0.8mm Thin Carbon Fiber Insert for Turf Toe Foot Fractures Hallux Rigidus and Limitus Rigid Foot Plate for Alternative to Post-Op Shoe(M 11-11.5 / W 12-12.5 - 285 mm)
Rovista$14.6373 rev
5 Pairs Thin Insoles for Men Unisex Breathable Shoe Inserts Replacement for Women Soft Cushioning Insoles Inserts Double Layer Innersoles for Woman 3-8 Men 5-11 Latex Foam
Xthrotsenk$10.5511 rev
Shoe Insoles Comfort Thin Lightweight Shock Absorption and Cushion Shoe Insole Best Insoles for Men and Women for Everyday Use
ZE DONG$8.01206 rev
Trending
90-day click momentumOdor-Eaters Everyday Comfort Insoles 3 ct.
Odor-Eaters$9.814.2★
1 Pair Carbon Fiber Insole 0.8mm Thin Carbon Fiber Insert for Turf Toe Foot Fractures Hallux Rigidus and Limitus Rigid Foot Plate for Alternative to Post-Op Shoe(M 11-11.5 / W 12-12.5 - 285 mm)
Rovista$14.634.2★
Shoe Insoles Comfort Thin Lightweight Shock Absorption and Cushion Shoe Insole Best Insoles for Men and Women for Everyday Use
ZE DONG$8.014.4★
6 Pairs Thin Insoles for Women Men Thin Shoe Foam Inserts Shoe Innersoles for Woman Latex Foam Insoles for Shoes Unisex Double Layer Inner Soles Breathable Women 3-8 Men 5-11
Jxiwfvl$10.374.4★
Shoeslulu Magic Absorbent Ultra Thin Handcrafted Lambskin Leather Insoles with Breathable Activated Carbon Bottom (US Men 8-8.5 / EU 41 Natural Lambskin)
Shoeslulu$15.684.3★
What buyers say about thin insoles
What buyers praise and complain about, mined from review topics.What buyers love
“Extremely comfortable”
“Fit is now snug”
“Not expensive”
“these are really well made”
“the cushioning is really good”
“Plus, they are smooth”
“As advertised”
“they haven't broken or started coming apart rapidly”
“Work Great & Help a LOT A+ These help my feet - have them in ALL my shoes”
“They do work for smell and such”
What buyers complain about
“not a half inch thick”
“Doesnt last”
“immediately started to feel a bit of pain in my heel”
“Didnt Fit”
“not comfortable at all”
“I cant understand how these passed quality control”
“No padding”
“Chemical Smell”
“Misleading picture, not what youll get”
“Thin material”
Top return reasons
Common questions
- Is thin insoles profitable to sell on Amazon United States?
- The niche generates $136K/yr across 29 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +4.3%. Flapen's verdict: Skip it (47/100).
- How competitive is the thin insoles niche?
- 15 brands and 97 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in thin insoles?
- Top complaints mined from reviews: Thickness, Durability, Pain Relief-Overall. The return rate is 1.9%.
- When does demand for thin insoles peak?
- Demand peaks in Apr; the busiest month runs 2.4× the quietest.
- What does it cost to enter the thin insoles niche?
- Listings span $6.37–$21.01; the average listing price is $12.56 (sweet spot $15–$100). The average incumbent carries 4,566 reviews — the moat a new listing must climb.