Thin Floss

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved +7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $149K a year.

Searches, last 12 months

121K

Growth, 90 days vs prior 90

+7.7%

Conversion, latest week

11.3%

Market size, estimated

$149Ka year

Top search term

oral b essential floss21K searches a year

Listings sell for $10.93 on average, from $1.62 to $42.99. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $10.93 that is $5K to $8K a year per listing.

Average price

$10.93under the $15 to $100 sweet spot

Price range

$1.62–$42.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$5K–$8K

Returns

0.2%of orders · Amazon United States median 2.1%

47% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #115 within Dental Floss & Picks. It carries 10,085 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

47%

Prime listings

100%

Out of stock, average day

3.6%

Average rank

#115in Dental Floss & Picks

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

10,085per listing

Listings tracked

19

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

65 months