Thin Black Ribbon

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months

53K

Growth, 90 days vs prior 90

-5.3%

Conversion, latest week

18.0%

Market size, estimated

$61Ka year

Peak month

October2.4× the quietest month

Top search term

thin black ribbon22K searches a year

Listings sell for $6.36 on average, from $3.96 to $9.83. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $6.36 that is $3K to $5K a year per listing.

Average price

$6.36under the $15 to $100 sweet spot

Price range

$3.96–$9.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

500–750

Revenue per listing a year

$3K–$5K

Returns

3.9%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #86 within Gift Wrap Ribbons. It carries 1,473 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

1.4%

Average rank

#86in Gift Wrap Ribbons

Average rating

4.72 starsAmazon United States average 4.42 stars

Average reviews

1,473per listing

Listings tracked

16

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

32 months