Is thieves oil essential oil profitable to sell on Amazon United States?

The niche generates $1.2M/yr across 14 tracked products. 90-day search growth is -27.8%. Flapen's verdict: Skip it (47/100).

How competitive is the thieves oil essential oil niche?

6 brands and 11 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in thieves oil essential oil?

Top complaints mined from reviews: Value For Money, Smell, Size-Overall. The return rate is 0.4%.

When does demand for thieves oil essential oil peak?

Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the thieves oil essential oil niche?

Listings span $9.65–$57.94; the average listing price is $25.02 (sweet spot $15–$100). The average incumbent carries 3,428 reviews — the moat a new listing must climb.

thieves oil essential oil

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Incredible$25.02

avg listing price — sweet spot $15–$100

Price range

Great$9.65–$57.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$1.2M

$1.2M/yr · 756K searches

Conversion

Good6.5%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,427.64

avg incumbent reviews — the moat a new listing must climb

Competition

Bad73%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-27.8%

90-day search growth — must beat 0% to launch

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, thieves oil essential oil is a $1.2M/yr Amazon United States market (756K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

thieves oil essential oil market data

Units sold / yr: 50K–60K; avg 2,500–3,000/product
Revenue / yr: $1.3M–$1.5M; units × avg price
Conversion rate: 6.5%
Avg BSR: #512
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 0.0%
Avg brand age: 62 months
Avg seller age: 162 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Young Living78%
Natural Riches10%
Nexon Botanics4%
REVIVEEO3%
YOUNG LIVING3%
Majestic Pure2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -27.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Open Trend

Top thieves oil essential oil search terms

young living essential oil246K/yr -23.1%2.7% conv.
thieves oil essential oil201K/yr -39.1%9.8% conv.
young living83K/yr -12.9%0.9% conv.
thieves oil70K/yr -39.9%6.0% conv.
young living essential oils43K/yr -13.2%1.7% conv.
thieves essential oil31K/yr -20.1%6.3% conv.
young living oils16K/yr -12.4%1.9% conv.
essential oils young living10K/yr -8.8%2.6% conv.
young living thieves essential oil8K/yr -35.4%12.1% conv.
you g living essential oils7K/yr -28.7%3.7% conv.

All search terms

Top thieves oil essential oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Thieves 5ml Essential Oil by Young Living Essential Oils

Young Living$24.954.8★1,617 rev

Natural Riches Five Guards Essential Oil Blend for Health Shield Aromatherapy with Clove Cinnamon Lemon Rosemary Eucalyptus Oil - 30ml

Natural Riches$14.294.6★9,454 rev

Young Living$20.954.8★1,197 rev

Young Living Thieves Essential Oil Blend 15ml | Natural Aromatherapy Oil for Diffuser & Topical Use with Clove Eucalyptus & Rosemary | Revitalizing Household Essential Oil

Young Living$57.944.8★2,465 rev

Young Living Stress Away Essential Oil Blend | 5 ml | Sweet Lime & Vanilla Aromatherapy Oil for Diffusers Massage & DIY Blends | Relaxing Fragrance for Home Office & Everyday Aromatic Use

Young Living$19.974.6★706 rev

Newest

by launch date

Majestic Pure Essential Oil Blend with Eucalyptus Rosemary Lemon & Other Oils | 100% Pure Premium Oil for Uplifting Mood DIY Products Cleansing | Essential Oils for Diffusers & Aromatherapy | 1oz

Majestic Pure$9.65340 rev

3y ago

Immunity Boost 10mL Essential Oil Blend by Revive Essential Oils - 100% Pure Therapeutic Grade for Diffuser Humidifier Massage Aromatherapy Skin & Hair Care

REVIVEEO$15.461,084 rev

3y ago

Robbers Health Essential Oil Blend 30 ml - Immunity Boosting Thieves Oil - Natural Fighter Shield Against Impurities - Nexon Botanics

Nexon Botanics$11.6817,504 rev

6y ago

Young Living Lemon Essential Oil | 15 ml | Premium Citrus Oil for Skin Care Aromatherapy Diffusion & Household Use | Fresh Zesty Citrus Scent for Authentic Fragrance

Young Living$20.08112 rev

9y ago

Natural Riches Five Guards Essential Oil Blend for Health Shield Aromatherapy with Clove Cinnamon Lemon Rosemary Eucalyptus Oil - 30ml

Natural Riches$14.299,454 rev

9y ago

What buyers say about thieves oil essential oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell41%

“Clean scent”

Quality-Overall18%

“Excellent product”

Ease Of Cleaning10%

“Great for cleaning”

Advertised Vs Actual Product7%

“Just what I wanted”

Value For Money4%

“Great price”

Ingredients-Overall3%

“Much better that the now brand with same ingredients, blend”

Efficiency1%

“pretty darn effective”

Size-Overall1%

“It is a great size”

Blend/Ratio1%

“Ive been using the Nexon Botanics Robbers Health Essential Oil Blend around the house and in my diffuser, and overall its a pleasant and useful blend”

Oily/Greasy1%

“Great oil”

What buyers complain about

Value For Money25%

“Too expensive”

Smell22%

“It stinks”

Size-Overall15%

“Small bottle”

Leak-Proof8%

“Arrived leaking”

Quality-Overall3%

“Can't say on the quality as it just arrived last week”

Certifications2%

“Again, Gary was arrested for practicing medicine without a license,”

Dilute/Watery1%

“It seems to me to be diluted”

Durability1%

“It fell off within a few days”

Oily/Greasy1%

“Oil”

Advertised Vs Actual Product1%

“Video/pics are deceiving”

Top return reasons

Smell40%

Leak-Proof32%

Size-Overall8%

Advertised Vs Actual Product5%

Value For Money3%

Oily/Greasy2%

Product Condition2%

Functionality-Overall1%

Strength1%