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Thieves Laundry Detergent

Fail

The top 5 brands take 100% of clicks, so Thieves Laundry Detergent is a Fail.

Flapen Score
39
39 / 100
Ranks 12,636 of 14,768 Health & Household niches · −10 vs the category median of 49
Market size
$142K/yr48K searches / yr
90-day growth
-7.3%search demand this quarter
Competition
97%top-5 click share · 3 brands · 600 sellers

Flapen Score

Thieves Laundry Detergent against its category

The dotted line is the Health & Household average. Past it, Thieves Laundry Detergent is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thieves Laundry Detergent market on Amazon at a glance

Shoppers on Amazon United States searched for Thieves Laundry Detergent 48K times last year and spent an estimated $142K. All 3 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $142K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-7.3%
Conversion, latest week
8.0%
Market size, estimated
$142Ka year
Top search term
thieves laundry detergent42K searches a year

02 · Price

A sale here is worth $37.40.

Listings sell for $37.40 on average, from $12.18 to $95.89. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $37.40 that is $9K to $19K a year per listing.

Average price
$37.40inside the $15 to $100 sweet spot
Price range
$12.18–$95.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$9K–$19K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #96 within Laundry. It carries 10,033 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#96in Laundry
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
10,033per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Thieves Laundry Detergent products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

600

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 153%
  • Brand 237%
  • Brand 39%

Search terms

Top Thieves Laundry Detergent search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thieves laundry detergent42K/yr
  • thieves laundry soap3K/yr
  • thieves laundry2K/yr

Reviews and returns

What reviews say buyers love and hate about Thieves Laundry Detergent

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Ease Of Cleaning”
26%of negative reviews mention “Smell”
0.4%of orders come back
“smells weird”
A buyer, on “Smell”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Thieves Laundry Detergent questions

Answered from the same tracked data.