Is thieves laundry detergent profitable to sell on Amazon United States?

The niche generates $142K/yr across 6 tracked products. 90-day search growth is -7.3%. Flapen's verdict: Skip it (39/100).

How competitive is the thieves laundry detergent niche?

3 brands and 600 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in thieves laundry detergent?

Top complaints mined from reviews: Smell, Ease Of Cleaning, Value For Money. The return rate is 0.4%.

What does it cost to enter the thieves laundry detergent niche?

Listings span $12.18–$95.89; the average listing price is $37.40 (sweet spot $15–$100). The average incumbent carries 10,033 reviews — the moat a new listing must climb.

thieves laundry detergent

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Incredible$37.40

avg listing price — sweet spot $15–$100

Price range

Great$12.18–$95.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.0%

search→purchase rate — share of searches ending in a sale

Market size

Okay$142K

$142K/yr · 48K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad10,032.5

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-7.3%

90-day search growth — must beat 0% to launch

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, thieves laundry detergent is a $142K/yr Amazon United States market (48K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

thieves laundry detergent market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: $112K–$150K; units × avg price
Conversion rate: 8.0%
Avg BSR: #96
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 0.0%
Avg brand age: 73 months
Avg seller age: 150 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 rising

Sellers

600

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

Young Living53%
THE CLEAN PEOPLE37%
Mrs. MEYER'S9%

Top thieves laundry detergent search terms

thieves laundry detergent42K/yr -2.0%5.6% conv.
thieves laundry soap3K/yr -58.7%4.9% conv.
thieves laundry2K/yr -25.0%4.4% conv.

All search terms

Top thieves laundry detergent products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Young Living$49.174.6★746 rev

The Clean People Liquid Laundry Detergent - Recyclable Packaging Stain Fighting - Ultra Concentrated Laundry Soap - Fragrance Free 50 fl oz

THE CLEAN PEOPLE$25.764.5★1,690 rev

The Clean People Laundry Detergent Sheets - Laundry Soap - Ultra Concentrated Recyclable Packaging Stain Fighting - Fresh Scent 32 Pack

THE CLEAN PEOPLE$12.184.5★31,586 rev

MRS. MEYERS CLEAN DAY Liquid Laundry Detergent Biodegradable Formula Infused with Essential Oils Lavender 64 oz (64 Loads)

Mrs. MEYER'S$15.644.7★23,737 rev

The Clean People Liquid Laundry Detergent - Recyclable Packaging Stain Fighting - Ultra Concentrated Laundry Soap - Fresh Scent 50 fl oz

THE CLEAN PEOPLE$25.754.5★1,690 rev

Newest

by launch date

The Clean People Liquid Laundry Detergent - Recyclable Packaging Stain Fighting - Ultra Concentrated Laundry Soap - Fragrance Free 50 fl oz

THE CLEAN PEOPLE$25.761,690 rev

2y ago

The Clean People Liquid Laundry Detergent - Recyclable Packaging Stain Fighting - Ultra Concentrated Laundry Soap - Fresh Scent 50 fl oz

THE CLEAN PEOPLE$25.751,690 rev

2y ago

The Clean People Laundry Detergent Sheets - Laundry Soap - Ultra Concentrated Recyclable Packaging Stain Fighting - Fresh Scent 32 Pack

THE CLEAN PEOPLE$12.1831,586 rev

3y ago

Young Living Thieves Laundry Detergent Concentrated Plant-Based Formula with Enzymes Fresh Citrus Scent For HE and Standard Washers 32 fl oz - 2 Pack

Young Living$95.89746 rev

10y ago

Young Living$49.17746 rev

10y ago

What buyers say about thieves laundry detergent

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning23%

“Cleans great”

Smell16%

“refreshing scent”

Quality-Overall9%

“Excellent Product”

Ease Of Use7%

“Convenient to use”

Cleansing6%

“it cleans really well”

Washability4%

“Works as well as any other laundry detergent”

Eco Friendliness3%

“Eco-friendly”

Efficiency3%

“They do a decent job”

Residue2%

“doesnt leave any residue behind. unlike pods”

Advertised Vs Actual Product2%

“Works as advertised”

What buyers complain about

Smell26%

“smells weird”

Ease Of Cleaning10%

“Did not clean”

Value For Money7%

“Too expensive”

Solubility4%

“Don't Dissolve Consistently”

Leak-Proof3%

“Bottle leaks”

Allergies3%

“Caused a rash”

Washability3%

“That load had a weird smell than before it was washed”

Size-Overall3%

“The box they come in is SMALL”

Residue2%

“Residue”

Stain Resistance2%

“Stained my clothes after first use”

Top return reasons

Smell48%

Leak-Proof21%

Advertised Vs Actual Product7%

Size-Overall7%

Value For Money4%

Functionality-Overall2%

Moist/Dry1%

Ease Of Cleaning1%

Washability1%

Stain Resistance1%

Common questions

Is thieves laundry detergent profitable to sell on Amazon United States?: The niche generates $142K/yr across 6 tracked products. 90-day search growth is -7.3%. Flapen's verdict: Skip it (39/100).
How competitive is the thieves laundry detergent niche?: 3 brands and 600 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in thieves laundry detergent?: Top complaints mined from reviews: Smell, Ease Of Cleaning, Value For Money. The return rate is 0.4%.
What does it cost to enter the thieves laundry detergent niche?: Listings span $12.18–$95.89; the average listing price is $37.40 (sweet spot $15–$100). The average incumbent carries 10,033 reviews — the moat a new listing must climb.