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Thieves Cough Drops

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 100% of clicks, so Thieves Cough Drops is a Maybe.

Flapen Score
54
54 / 100
Top 28% of 14,768 Health & Household niches · +5 vs the category median of 49
Market size
$1.1M/yr203K searches / yr
90-day growth
-26.4%search demand this quarter
Competition
52%top-5 click share · 3 brands · 33 sellers

Flapen Score

Thieves Cough Drops against its category

The dotted line is the Health & Household average. Past it, Thieves Cough Drops is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thieves Cough Drops market on Amazon at a glance

Shoppers on Amazon United States searched for Thieves Cough Drops 203K times last year and spent an estimated $1.1M. All 3 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 13.0% of those searches ended in a purchase.

Shoppers searched for this 203K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
203K
Growth, 90 days vs prior 90
-26.4%
Conversion, latest week
13.0%
Market size, estimated
$1.1Ma year
Peak month
December2.1× the quietest month
Top search term
thieves cough drops42K searches a year

02 · Price

A sale here is worth $41.56.

Listings sell for $41.56 on average, from $12.53 to $99.84. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $41.56 that is $42K to $52K a year per listing.

Average price
$41.56inside the $15 to $100 sweet spot
Price range
$12.53–$99.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
$42K–$52K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #227 within Aromatherapy. It carries 2,107 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#227in Aromatherapy
Average rating
4.76 starsAmazon United States average 4.42 stars
Average reviews
2,107per listing
Listings tracked
24

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
87 months

Products

Top Thieves Cough Drops products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

33

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

52%

Top 20: 97%

Open market

0%

  • Brand 160%
  • Brand 239%
  • Brand 31%

Demand

Thieves Cough Drops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '25Spike '25Black Friday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Thieves Cough Drops search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thieves cough drops42K/yr
  • doterra on guard57K/yr
  • on guard26K/yr
  • doterra cough drops17K/yr
  • onguard doterra11K/yr
  • thieves cough drops by young living8K/yr
  • onguard8K/yr
  • doterra on guard throat drops8K/yr
  • on guard cough drops8K/yr
  • thieves lozenges4K/yr

Reviews and returns

What reviews say buyers love and hate about Thieves Cough Drops

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Taste-Overall”
24%of negative reviews mention “Value For Money”
0.1%of orders come back
“Costs too much”
A buyer, on “Value For Money”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Thieves Cough Drops questions

Answered from the same tracked data.