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Thieves Cleaner Concentrate

Maybe

Buyers convert on 15.6% of searches. But the top 5 products take 100% of clicks, so Thieves Cleaner Concentrate is a Maybe.

Flapen Score
50
50 / 100
Top 44% of 14,768 Health & Household niches · +1 vs the category median of 49
Market size
$224K/yr53K searches / yr
90-day growth
+70.8%search demand this quarter
Competition
100%top-5 click share · 4 brands · 6 sellers

Flapen Score

Thieves Cleaner Concentrate against its category

The dotted line is the Health & Household average. Past it, Thieves Cleaner Concentrate is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thieves Cleaner Concentrate market on Amazon at a glance

Shoppers on Amazon United States searched for Thieves Cleaner Concentrate 53K times last year and spent an estimated $224K. All 4 brands take every click. Demand peaks in Nov. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 15.6% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.6% of those searches ended in a purchase. Searches in the last 90 days moved +70.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $224K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
+70.8%
Conversion, latest week
15.6%
Market size, estimated
$224Ka year
Peak month
November2.3× the quietest month
Top search term
thieves cleaner concentrate49K searches a year

02 · Price

A sale here is worth $27.08.

Listings sell for $27.08 on average, from $15.52 to $38.59. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At $27.08 that is $14K to $20K a year per listing.

Average price
$27.08inside the $15 to $100 sweet spot
Price range
$15.52–$38.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
$14K–$20K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #413 within Aromatherapy. It carries 3,636 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
12.5%
Average rank
#413in Aromatherapy
Average rating
4.75 starsAmazon United States average 4.42 stars
Average reviews
3,636per listing
Listings tracked
4

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Thieves Cleaner Concentrate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 165%
  • Brand 224%
  • Brand 36%
  • Brand 44%

Demand

Thieves Cleaner Concentrate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 2.3×

Reviews and returns

What reviews say buyers love and hate about Thieves Cleaner Concentrate

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Smell”
26%of negative reviews mention “Value For Money”
0.5%of orders come back
“Too expensive”
A buyer, on “Value For Money”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Thieves Cleaner Concentrate questions

Answered from the same tracked data.