Is thieves cleaner concentrate profitable to sell on Amazon United States?

The niche generates $224K/yr across 4 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +70.8%. Flapen's verdict: Worth a look (50/100).

How competitive is the thieves cleaner concentrate niche?

4 brands and 6 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in thieves cleaner concentrate?

Top complaints mined from reviews: Value For Money, Smell, Leak-Proof. The return rate is 0.5%.

When does demand for thieves cleaner concentrate peak?

Demand peaks in Nov; the busiest month runs 2.3× the quietest.

What does it cost to enter the thieves cleaner concentrate niche?

Listings span $15.52–$38.59; the average listing price is $27.08 (sweet spot $15–$100). The average incumbent carries 3,636 reviews — the moat a new listing must climb.

thieves cleaner concentrate

Worth a look

Shows searches that convert (15.6% search→purchase), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.

Conversion

Incredible15.6%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Incredible$27.08

avg listing price — sweet spot $15–$100

Price range

Incredible$15.52–$38.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+70.8%

90-day search growth — must beat 0% to launch

Market size

Okay$224K

$224K/yr · 53K searches

Review moat

Okay3,636.25

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, thieves cleaner concentrate is a $224K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Worth a look — 50/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

thieves cleaner concentrate market data

Units sold / yr: 5K–6K; avg 500–750/product
Revenue / yr: $135K–$162K; units × avg price
Conversion rate: 15.6%
Avg BSR: #413
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 12.5%
Avg brand age: 63 months
Avg seller age: 151 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

YOUNG LIVING65%
Young Living24%
REVIVEEO6%
Crystalino4%

Demand & seasonality

Weekly Amazon search volume, last 67 weeks — +70.8% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 2.3×

Open Trend

Top thieves cleaner concentrate products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Thieves Household Cleaner | 14.4 oz | Plant-Based Multi-Surface Solution Infused with Essential Oils | Dilute for Floors Carpets Glass Counters Appliances and General Home Cleaning

YOUNG LIVING$38.594.8★7,571 rev

Thieves Household Cleaner by Young Living 14.4 Fluid Ounces

Young Living$38.594.8★6,174 rev

REVIVEEO Immunity Boost Cleaner Concentrate Multi-Purpose All-Purpose Concentrated Mopping Nontoxic Plant Based

REVIVEEO$15.634.7★775 rev

Crystalino Aura Natural Cleaner Concentrate Inspired by the legend of the Four Thieves Essential Oils 16oz

Crystalino$15.524.7★25 rev

Newest

by launch date

Crystalino Aura Natural Cleaner Concentrate Inspired by the legend of the Four Thieves Essential Oils 16oz

Crystalino$15.5225 rev

5mo ago

REVIVEEO Immunity Boost Cleaner Concentrate Multi-Purpose All-Purpose Concentrated Mopping Nontoxic Plant Based

REVIVEEO$15.63775 rev

4y ago

Thieves Household Cleaner | 14.4 oz | Plant-Based Multi-Surface Solution Infused with Essential Oils | Dilute for Floors Carpets Glass Counters Appliances and General Home Cleaning

YOUNG LIVING$38.597,571 rev

12y ago

Thieves Household Cleaner by Young Living 14.4 Fluid Ounces

Young Living$38.596,174 rev

18y ago

What buyers say about thieves cleaner concentrate

What buyers praise and complain about, mined from review topics.

What buyers love

Smell43%

“Clean scent”

Ease Of Cleaning24%

“Great for cleaning”

Quality-Overall11%

“Great product, Great Seller”

Value For Money3%

“it is quite economical”

Cleansing3%

“Cleanes ok”

Advertised Vs Actual Product2%

“it accomplishes all that it advertises it will do”

Natural Ingredients2%

“Natural cleaning”

Disinfection1%

“It disinfects and smells good too”

Ease Of Use1%

“Easy to use”

Durability1%

“I have used this product for years”

What buyers complain about

Value For Money26%

“Too expensive”

Smell24%

“I really did not enjoy the smell”

Leak-Proof12%

“Arrived leaking”

Certifications3%

“Again, Gary was arrested for practicing medicine without a license,”

Ease Of Cleaning3%

“it doesnt have the best cleaning results when diluted”

Hard Feel2%

“is tough on grime”

Suitable For Indoor2%

“I would not recommend it for floors”

Allergies1%

“have numerous clients with allergies to household products”

Dilute/Watery1%

“Even diluted it is not the best”

Size-Overall1%

“Its larger than I expected”

Top return reasons

Smell49%

Leak-Proof25%

Advertised Vs Actual Product7%

Value For Money5%

Size-Overall2%

Ease Of Cleaning2%

Functionality-Overall1%