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Thickened Magic Cleaning Cloth

Fail

Demand is soft, at -53.9% this quarter, so Thickened Magic Cleaning Cloth is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$543K/yr552K searches / yr
90-day growth
-53.9%search demand this quarter
Competition
82%top-5 click share · 12 brands · 14 sellers

Flapen Score

Thickened Magic Cleaning Cloth against its category

The dotted line is the Health & Household average. Past it, Thickened Magic Cleaning Cloth is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thickened Magic Cleaning Cloth market on Amazon at a glance

Shoppers on Amazon United States searched for Thickened Magic Cleaning Cloth 552K times last year and spent an estimated $543K. The top 5 brands take 82% of clicks. Demand peaks in Feb–Aug–Oct. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 7.8% of those searches ended in a purchase.

Shoppers searched for this 552K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -53.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $543K a year.

Searches, last 12 months
552K
Growth, 90 days vs prior 90
-53.9%
Conversion, latest week
7.8%
Market size, estimated
$543Ka year
Peak month
August4.1× the quietest month
Top search term
magic cleaning cloth230K searches a year

02 · Price

A sale here is worth $12.64.

Listings sell for $12.64 on average, from $6.59 to $21.73. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At $12.64 that is $38K to $51K a year per listing.

Average price
$12.64under the $15 to $100 sweet spot
Price range
$6.59–$21.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
$38K–$51K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #151 within Cleaning Cloths. It carries 1,287 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
75%
Out of stock, average day
5.3%
Average rank
#151in Cleaning Cloths
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
1,287per listing
Listings tracked
12

04 · Newcomers

4 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
41 months

Products

Top Thickened Magic Cleaning Cloth products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

12 falling

Sellers

14

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

13%

  • Brand 133%
  • Brand 221%
  • Brand 311%
  • Brand 410%
  • Brand 58%
  • Brand 65%
  • Open — no brand owns it (6 brands, 13%)

Demand

Thickened Magic Cleaning Cloth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Aug, Oct · busiest ÷ quietest = 4.1×

Search terms

Top Thickened Magic Cleaning Cloth search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magic cleaning cloth230K/yr
  • magic cloth49K/yr
  • magic cloths for windows & glass20K/yr
  • thickened magic cleaning cloth62K/yr
  • magic cleaning cloths24K/yr
  • magic cleaning cloths for glass71K/yr
  • magic cloths for cleaning15K/yr
  • magic rag4K/yr
  • magic cloths4K/yr
  • majic cleaning cloth9K/yr

Reviews and returns

What reviews say buyers love and hate about Thickened Magic Cleaning Cloth

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Ease Of Cleaning”
16%of negative reviews mention “Functionality-Overall”
1.2%of orders come back
“Didnt work as stated”
A buyer, on “Functionality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Thickened Magic Cleaning Cloth questions

Answered from the same tracked data.