Thicken Up
MaybeAn estimated 0.2% of orders come back. But the top 5 brands take 100% of clicks, so Thicken Up is a Maybe.
- Flapen Score
- 56 / 100Top 21% of 14,768 Health & Household niches · +7 vs the category median of 4956
- Market size
- $2.2M/yr415K searches / yr
- 90-day growth
- +4.6%search demand this quarter
- Competition
- 72%top-5 click share · 4 brands · 37 sellers
Flapen Score
Thicken Up against its category
The dotted line is the Health & Household average. Past it, Thicken Up is stronger. Inside it, weaker.
Market
The Thicken Up market on Amazon at a glance
Shoppers on Amazon United States searched for Thicken Up 415K times last year and spent an estimated $2.2M. All 4 brands take every click. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 14.8% of those searches ended in a purchase.
Shoppers searched for this 415K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.8% of those searches ended in a purchase. Searches in the last 90 days moved +4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.
- Searches, last 12 months
- 415K
- Growth, 90 days vs prior 90
- +4.6%
- Conversion, latest week
- 14.8%
- Market size, estimated
- $2.2Ma year
- Top search term
- thick it74K searches a year
02 · Price
A sale here is worth $36.05.
Listings sell for $36.05 on average, from $9.96 to $81.07. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $36.05 that is $108K to $144K a year per listing.
- Average price
- $36.05inside the $15 to $100 sweet spot
- Price range
- $9.96–$81.07
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $108K–$144K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #39 within Eating & Drinking Aids. It carries 2,004 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 93%
- Out of stock, average day
- 0.0%
- Average rank
- #39in Eating & Drinking Aids
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 2,004per listing
- Listings tracked
- 14
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 89 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 89 months
Products
Top Thicken Up products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Thick-It Original Food & Beverage Thickener Flavorless Powder for Dysphagia (IDDSI) Digestible Swallowing Aid Easy-to-Mix & Instant Dissolve Used in Hot & Cold Food 10 oz Canister
- Price
- $11.29
- Rating
- 4.6/5
- Reviews
- 3,882
- Age
- 15y ago

SimplyThick EasyMix | 302 Servings | Gel Thickener for those with Dysphagia & Swallowing Disorders | Wont Alter The Taste of Liquid | Easy to Prepare | Large 55 Fl Oz Bottle with Pump
- Price
- $81.07
- Rating
- 4.7/5
- Reviews
- 3,147
- Age
- 8y ago

Thick-It Original Food Beverage Thickener Canister 36 Oz
- Price
- $17.93
- Rating
- 4.6/5
- Reviews
- 4,914
- Age
- 22y ago

SimplyThick EasyMix | 80 Count of 6g Individual Packets | Gel Thickener for those with Dysphagia & Swallowing Disorders | Creates An IDDSI Level 2 Mildly Thick (Nectar Consistency)
- Price
- $47.61
- Rating
- 4.7/5
- Reviews
- 832
- Age
- 4y ago

Thick-It Original Thickener Packets Mildly Thick 5g Packet 25 Ct
- Price
- $12.18
- Rating
- 4.5/5
- Reviews
- 109
- Age
- 8mo ago
Trending
estimated 90-day click momentum
Thick-It Original Thickener Packets Mildly Thick 5g Packet 25 Ct
- Price
- $12.18
- Rating
- 4.5/5
- Reviews
- 109
- Age
- 8mo ago

Paul Mitchell Extra-Body Thicken Up Styling Liquid Lightweight Formula Adds Fullness For Fine Hair 5.1 oz
- Price
- $22.67
- Rating
- 4.6/5
- Reviews
- 4,374
- Age
- 10mo ago

Thick-It Original Food & Beverage Thickener Flavorless Powder for Dysphagia (IDDSI) Digestible Swallowing Aid Easy-to-Mix & Instant Dissolve Used in Hot & Cold Food 10 oz Canister
- Price
- $11.29
- Rating
- 4.6/5
- Reviews
- 3,882
- Age
- 15y ago

Thick-It Original Food & Beverage Thickener Powder 36 oz Canister 2 Pack
- Price
- $35.63
- Rating
- 4.6/5
- Reviews
- 4,914
- Age
- 5y ago

Thick-It Original Concentrated Food & Beverage Thickener Flavorless Powder for Dysphagia (IDDSI) Easy-to-Mix & Instant Dissolve Swallowing Aid Used in Hot & Cold Food 10 oz Canister
- Price
- $12.94
- Rating
- 4.4/5
- Reviews
- 223
- Age
- 18y ago
Newest
by launch date
Thick-It Original Thickener Packets Mildly Thick 5g Packet 25 Ct
- Price
- $12.18
- Rating
- 4.5/5
- Reviews
- 109
- Age
- 8mo ago

Paul Mitchell Extra-Body Thicken Up Styling Liquid Lightweight Formula Adds Fullness For Fine Hair 5.1 oz
- Price
- $22.67
- Rating
- 4.6/5
- Reviews
- 4,374
- Age
- 10mo ago

NOT FOUND
- Price
- $14.88
- Rating
- 4.4/5
- Reviews
- 292
- Age
- 3y ago

SimplyThick EasyMix | 80 Count of 6g Individual Packets | Gel Thickener for those with Dysphagia & Swallowing Disorders | Creates An IDDSI Level 2 Mildly Thick (Nectar Consistency)
- Price
- $47.61
- Rating
- 4.7/5
- Reviews
- 832
- Age
- 4y ago

SimplyThick EasyMix | 50 Count of 12g Individual Packets | Gel Thickener for those with Dysphagia & Swallowing Disorders | Creates An IDDSI Level 3 - Moderately Thick (Honey Consistency)
- Price
- $47.26
- Rating
- 4.7/5
- Reviews
- 211
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
37
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
72%
Top 20: 100%
Open market
0%
- Thick-It56%
- Simply Thick38%
- Paul Mitchell5%
- Thickenup2%
- Open — no brand owns it (0%)
Demand
Thicken Up search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 17.7× · 10 of 12 months tracked
Search terms
Top Thicken Up search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- thick it74K/yr
- simply thick55K/yr
- thickener for liquids42K/yr
- simply thick easy mix gel thickener35K/yr
- thickener29K/yr
- thick it thickener31K/yr
- simply thick easy mix19K/yr
- liquid thickener for swallowing13K/yr
- paul mitchell thicken up13K/yr
- paul mitchell extra body thicken up12K/yr
Reviews and returns
What reviews say buyers love and hate about Thicken Up
We read the reviews and the return reasons for every product selling here.
“Too thick”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Thicken Up questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









