Skip to content

Thermal Insoles

Fail

Demand is soft, at -85.2% this quarter, so Thermal Insoles is a Fail.

Flapen Score
33
33 / 100
Ranks 14,104 of 14,768 Health & Household niches · −16 vs the category median of 49
Market size
$7K/yr53K searches / yr
90-day growth
-85.2%search demand this quarter
Competition
77%top-5 click share · 7 brands · 38 sellers

Flapen Score

Thermal Insoles against its category

The dotted line is the Health & Household average. Past it, Thermal Insoles is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thermal Insoles market on Amazon at a glance

Shoppers on Amazon United States searched for Thermal Insoles 53K times last year and spent an estimated $7K. The top 5 brands take 88% of clicks. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -85.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-85.2%
Conversion, latest week
0.7%
Market size, estimated
$7Ka year
Top search term
thermal insoles14K searches a year

02 · Price

A sale here is worth $19.17.

Listings sell for $19.17 on average, from $9.85 to $63.83. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $19.17 that is $0 to $2K a year per listing.

Average price
$19.17inside the $15 to $100 sweet spot
Price range
$9.85–$63.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #1,649 within Foot Health. It carries 1,699 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
100%
Out of stock, average day
14.0%
Average rank
#1,649in Foot Health
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
1,699per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Thermal Insoles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

7 flat

Sellers

38

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

4%

  • Brand 131%
  • Brand 217%
  • Brand 317%
  • Brand 414%
  • Brand 59%
  • Brand 68%
  • Open — no brand owns it (1 brand, 4%)

Demand

Thermal Insoles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26JanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 11.5× · 7 of 12 months tracked

Search terms

Top Thermal Insoles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thermal insoles14K/yr
  • thermal insoles for men4K/yr
  • winter insoles5K/yr
  • plantillas termicas frio hombre5K/yr
  • insulated insoles5K/yr
  • warm insoles5K/yr
  • little hotties thermal insoles4K/yr
  • insulated insoles for boots4K/yr
  • thermal insoles for boots4K/yr
  • warm insoles for boots3K/yr

Reviews and returns

What reviews say buyers love and hate about Thermal Insoles

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Warmth”
29%of negative reviews mention “Heating”
1.9%of orders come back
“wont feel the heat”
A buyer, on “Heating”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Thermal Insoles questions

Answered from the same tracked data.