theriva neck massager
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$39.13avg listing price — sweet spot $15–$100
Price range
Incredible$25.82–$62.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Returns
Bad6.6%return rate — above 5% kills the launch gate
Market size
Bad$39K$39K/yr · 26K searches
Competition
Bad96%top-5 click share — a locked-up shelf
Review moat
Bad46,827avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, theriva neck massager is a $39K/yr Amazon United States market (26K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 27/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
theriva neck massager market data
- Units sold / yr
- 2K–2K
- avg 750–1,000/product
- Revenue / yr
- $59K–$78K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #538
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 34 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
13
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- InvoSpa73%
- Nekteck10%
- RESTECK7%
- Mo Cuishle6%
- MagicMakers4%
Demand & seasonality
Weekly Amazon search volume, last 74 weeks — -4.5% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.6×
Top theriva neck massager search terms
- invospa shiatsu neck and back massager6K/yr
- invospa7K/yr
- invospa neck and shoulder massager10K/yr
- invospa neck massager3K/yr
Top theriva neck massager products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
InvoSpa Shiatsu Neck and Back Massager with Heat - Deep Kneading Pillow for Massage - Electric Full Body Massager
InvoSpa$32.944.4★48,639 rev
RESTECK Massagers for Neck and Back with Heat - Deep Tissue 3D Kneading Pillow Electric Shiatsu Shoulder Massage Foot Legs Body - Relieve Muscle Pain - Office Home & Car
RESTECK$62.704.5★53,501 rev
Mo Cuishle Women Men Gifts Shiatsu Back Shoulder and Neck Massager with Heat Electric Deep Tissue 4D Kneading Massage Best Gifts for Mom Dad Wife Husband her Him Christmas Birthday (NOT Cordless)
Mo Cuishle$39.034.4★44,679 rev
Nekteck Shiatsu Neck Massager with Heat for Pain Relief NOT Cordless
Nekteck$43.714.4★65,549 rev
Nekteck Shiatsu Neck Massager with Heat for Pain Relief Gray NOT Cordless
Nekteck$30.564.4★65,549 rev
Newest
by launch date
Neck Massager for Pain Relief Deep Tissue with Heat Gifts for Women Men
MagicMakers$25.823,045 rev
Nekteck Shiatsu Neck Massager with Heat for Pain Relief Gray NOT Cordless
Nekteck$30.5665,549 rev
RESTECK Massagers for Neck and Back with Heat - Deep Tissue 3D Kneading Pillow Electric Shiatsu Shoulder Massage Foot Legs Body - Relieve Muscle Pain - Office Home & Car
RESTECK$62.7053,501 rev
Mo Cuishle Women Men Gifts Shiatsu Back Shoulder and Neck Massager with Heat Electric Deep Tissue 4D Kneading Massage Best Gifts for Mom Dad Wife Husband her Him Christmas Birthday (NOT Cordless)
Mo Cuishle$39.0344,679 rev
InvoSpa Shiatsu Neck and Back Massager with Heat - Deep Kneading Pillow for Massage - Electric Full Body Massager
InvoSpa$32.9448,639 rev
Trending
90-day click momentumNeck Massager for Pain Relief Deep Tissue with Heat Gifts for Women Men
MagicMakers$25.824.4★
Nekteck Shiatsu Neck Massager with Heat for Pain Relief Gray NOT Cordless
Nekteck$30.564.4★
Mo Cuishle Women Men Gifts Shiatsu Back Shoulder and Neck Massager with Heat Electric Deep Tissue 4D Kneading Massage Best Gifts for Mom Dad Wife Husband her Him Christmas Birthday (NOT Cordless)
Mo Cuishle$39.034.4★
RESTECK Massagers for Neck and Back with Heat - Deep Tissue 3D Kneading Pillow Electric Shiatsu Shoulder Massage Foot Legs Body - Relieve Muscle Pain - Office Home & Car
RESTECK$62.704.5★
Nekteck Shiatsu Neck Massager with Heat for Pain Relief NOT Cordless
Nekteck$43.714.4★
What buyers say about theriva neck massager
What buyers praise and complain about, mined from review topics.What buyers love
“AWESOME Massager”
“is very well made”
“Best money spent”
“Works as advertised”
“feels amazing on sore muscles”
“The rollers work well”
“the heat is a nice touch”
“Easy to use”
“Great neck tension reliever”
“great gift for anyone”
What buyers complain about
“Didnt last”
“Painful massage”
“It hurts”
“Does not heat up”
“Does not work well at all”
“Bad quality”
“is uncomfortable to use”
“heat is weak”
“Very large”
“It is slightly bulky”
Top return reasons
Common questions
- Is theriva neck massager profitable to sell on Amazon United States?
- The niche generates $39K/yr across 6 tracked products. 90-day search growth is -4.5%. Flapen's verdict: Skip it (27/100).
- How competitive is the theriva neck massager niche?
- 5 brands and 13 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in theriva neck massager?
- Top complaints mined from reviews: Durability, Massage Quality, Pain Relief-Overall. The return rate is 6.6% — above our launch gate.
- When does demand for theriva neck massager peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 3.6× the quietest.
- What does it cost to enter the theriva neck massager niche?
- Listings span $25.82–$62.70; the average listing price is $39.13 (sweet spot $15–$100). The average incumbent carries 46,827 reviews — the moat a new listing must climb.