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Theriva Neck Massager

Fail

The top 5 brands take 100% of clicks, so Theriva Neck Massager is a Fail.

Flapen Score
27
27 / 100
Ranks 14,596 of 14,768 Health & Household niches · −22 vs the category median of 49
Market size
$39K/yr26K searches / yr
90-day growth
-4.5%search demand this quarter
Competition
96%top-5 click share · 5 brands · 13 sellers

Flapen Score

Theriva Neck Massager against its category

The dotted line is the Health & Household average. Past it, Theriva Neck Massager is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Theriva Neck Massager market on Amazon at a glance

Shoppers on Amazon United States searched for Theriva Neck Massager 26K times last year and spent an estimated $39K. All 5 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
3.9%
Market size, estimated
$39Ka year
Peak month
December3.6× the quietest month
Top search term
invospa shiatsu neck and back massager6K searches a year

02 · Price

A sale here is worth $39.13.

Listings sell for $39.13 on average, from $25.82 to $62.70. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 750 to 1,000 of them. At $39.13 that is $29K to $39K a year per listing.

Average price
$39.13inside the $15 to $100 sweet spot
Price range
$25.82–$62.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
750–1,000
Revenue per listing a year
$29K–$39K
Returns
6.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #538 within Electric Massagers. It carries 46,827 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#538in Electric Massagers
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
46,827per listing
Listings tracked
6

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Theriva Neck Massager products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Brand 173%
  • Brand 210%
  • Brand 37%
  • Brand 46%
  • Brand 54%

Demand

Theriva Neck Massager search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25Holiday '25Prime Day '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Theriva Neck Massager search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • invospa shiatsu neck and back massager6K/yr
  • invospa7K/yr
  • invospa neck and shoulder massager10K/yr
  • invospa neck massager3K/yr

Reviews and returns

What reviews say buyers love and hate about Theriva Neck Massager

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Massage Quality”
20%of negative reviews mention “Durability”
6.6%of orders come back
“Didnt last”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Theriva Neck Massager questions

Answered from the same tracked data.