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Therapy Putty

Maybe

An estimated 1.1% of orders come back. But the top 5 brands take 95% of clicks, so Therapy Putty is a Maybe.

Flapen Score
54
54 / 100
Top 28% of 14,768 Health & Household niches · +5 vs the category median of 49
Market size
$769K/yr817K searches / yr
90-day growth
+13.3%search demand this quarter
Competition
65%top-5 click share · 8 brands · 18 sellers

Flapen Score

Therapy Putty against its category

The dotted line is the Health & Household average. Past it, Therapy Putty is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Therapy Putty market on Amazon at a glance

Shoppers on Amazon United States searched for Therapy Putty 817K times last year and spent an estimated $769K. The top 5 brands take 95% of clicks. Demand peaks in Nov. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 817K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $769K a year.

Searches, last 12 months
817K
Growth, 90 days vs prior 90
+13.3%
Conversion, latest week
6.0%
Market size, estimated
$769Ka year
Peak month
November1.6× the quietest month
Top search term
therapy putty270K searches a year

02 · Price

A sale here is worth $15.57.

Listings sell for $15.57 on average, from $5.42 to $25.81. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $15.57 that is $47K to $62K a year per listing.

Average price
$15.57inside the $15 to $100 sweet spot
Price range
$5.42–$25.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
$47K–$62K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #104 within Occupational & Physical Therapy Aids. It carries 1,812 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
5.0%
Average rank
#104in Occupational & Physical Therapy Aids
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
1,812per listing
Listings tracked
18

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Therapy Putty products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.

$0$77K$154K$231K$308K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

18

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

65%

Top 20: 100%

Open market

3%

  • CanDo39%
  • Special Supplies36%
  • FlintRehab8%
  • Playbees7%
  • LIFE WORKS5%
  • theramandu2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Therapy Putty search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Therapy Putty search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • therapy putty270K/yr
  • theraputty191K/yr
  • theraputty for hand therapy61K/yr
  • therapy putty for adults for hands35K/yr
  • thera putty27K/yr
  • theraputty for kids27K/yr
  • hand therapy putty26K/yr
  • pinch me therapy dough23K/yr
  • therapy putty for kids25K/yr
  • putty for hand therapy19K/yr

Reviews and returns

What reviews say buyers love and hate about Therapy Putty

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Oily/Greasy”
1.1%of orders come back
“makes hands greasy”
A buyer, on “Oily/Greasy”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Therapy Putty questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data