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Therapy Dough

Fail

Shoppers spend an estimated $23K a year here, so Therapy Dough is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$23K/yr50K searches / yr
90-day growth
+9.5%search demand this quarter
Competition
46%top-5 click share · 8 brands · 14 sellers

Flapen Score

Therapy Dough against its category

The dotted line is the Health & Household average. Past it, Therapy Dough is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Therapy Dough market on Amazon at a glance

Shoppers on Amazon United States searched for Therapy Dough 50K times last year and spent an estimated $23K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
+9.5%
Conversion, latest week
2.1%
Market size, estimated
$23Ka year
Peak month
December2.9× the quietest month
Top search term
pinch me therapy dough23K searches a year

02 · Price

A sale here is worth $22.39.

Listings sell for $22.39 on average, from $5.55 to $29.53. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $22.39 that is $0 to $2K a year per listing.

Average price
$22.39inside the $15 to $100 sweet spot
Price range
$5.55–$29.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.8% of listings are out of stock. The average listing ranks #1,867 within Aromatherapy. It carries 1,103 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
17.8%
Average rank
#1,867in Aromatherapy
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
1,103per listing
Listings tracked
27

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Therapy Dough products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

14

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

46%

Top 20: 92%

Open market

2%

  • Brand 175%
  • Brand 211%
  • Brand 35%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (2 brands, 2%)

Demand

Therapy Dough search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Therapy Dough search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pinch me therapy dough23K/yr
  • therapy dough12K/yr
  • stress dough4K/yr
  • pinch me3K/yr
  • pinch me dough2K/yr
  • analu therapy dough2K/yr
  • therapy dough for adults2K/yr
  • therapy dough pinch me670/yr

Reviews and returns

What reviews say buyers love and hate about Therapy Dough

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Adhesion/Stickiness”
1.0%of orders come back
“it doesnt stick for a while”
A buyer, on “Adhesion/Stickiness”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Therapy Dough questions

Answered from the same tracked data.