Therapy Dough
FailShoppers spend an estimated $23K a year here, so Therapy Dough is a Fail.
- Flapen Score
- 47 / 100Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 4947
- Market size
- $23K/yr50K searches / yr
- 90-day growth
- +9.5%search demand this quarter
- Competition
- 46%top-5 click share · 8 brands · 14 sellers
Flapen Score
Therapy Dough against its category
The dotted line is the Health & Household average. Past it, Therapy Dough is stronger. Inside it, weaker.
Market
The Therapy Dough market on Amazon at a glance
Shoppers on Amazon United States searched for Therapy Dough 50K times last year and spent an estimated $23K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.
- Searches, last 12 months
- 50K
- Growth, 90 days vs prior 90
- +9.5%
- Conversion, latest week
- 2.1%
- Market size, estimated
- $23Ka year
- Peak month
- December2.9× the quietest month
- Top search term
- pinch me therapy dough23K searches a year
02 · Price
A sale here is worth $22.39.
Listings sell for $22.39 on average, from $5.55 to $29.53. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $22.39 that is $0 to $2K a year per listing.
- Average price
- $22.39inside the $15 to $100 sweet spot
- Price range
- $5.55–$29.53
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.8% of listings are out of stock. The average listing ranks #1,867 within Aromatherapy. It carries 1,103 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 17.8%
- Average rank
- #1,867in Aromatherapy
- Average rating
- 4.29 starsAmazon United States average 4.42 stars
- Average reviews
- 1,103per listing
- Listings tracked
- 27
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Therapy Dough products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
14
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
46%
Top 20: 92%
Open market
2%
- Brand 175%
- Brand 211%
- Brand 35%
- Brand 43%
- Brand 53%
- Brand 62%
- Open — no brand owns it (2 brands, 2%)
Demand
Therapy Dough search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Therapy Dough search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pinch me therapy dough23K/yr
- therapy dough12K/yr
- stress dough4K/yr
- pinch me3K/yr
- pinch me dough2K/yr
- analu therapy dough2K/yr
- therapy dough for adults2K/yr
- therapy dough pinch me670/yr
Reviews and returns
What reviews say buyers love and hate about Therapy Dough
We read the reviews and the return reasons for every product selling here.
“it doesnt stick for a while”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Therapy Dough questions
Answered from the same tracked data.









