Therapexa Neck & Shoulder Massager
FailThe top 5 products take 100% of clicks, so Therapexa Neck & Shoulder Massager is a Fail.
- Flapen Score
- 41 / 100Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 4941
- Market size
- $560K/yr289K searches / yr
- 90-day growth
- -11.6%search demand this quarter
- Competition
- 100%top-5 click share · 4 brands · 8 sellers
Flapen Score
Therapexa Neck & Shoulder Massager against its category
The dotted line is the Health & Household average. Past it, Therapexa Neck & Shoulder Massager is stronger. Inside it, weaker.
Market
The Therapexa Neck & Shoulder Massager market on Amazon at a glance
Shoppers on Amazon United States searched for Therapexa Neck & Shoulder Massager 289K times last year and spent an estimated $560K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 3.8% of those searches ended in a purchase.
Shoppers searched for this 289K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $560K a year.
- Searches, last 12 months
- 289K
- Growth, 90 days vs prior 90
- -11.6%
- Conversion, latest week
- 3.8%
- Market size, estimated
- $560Ka year
- Peak month
- November61.3× the quietest month
- Top search term
- therapexa neck & shoulder massager121K searches a year
02 · Price
A sale here is worth $51.58.
Listings sell for $51.58 on average, from $39.59 to $60.85. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $51.58 that is $26K to $39K a year per listing.
- Average price
- $51.58inside the $15 to $100 sweet spot
- Price range
- $39.59–$60.85
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $26K–$39K
- Returns
- 9.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.1% of listings are out of stock. The average listing ranks #13,752 within Electric Massagers. It carries 556 reviews at 3.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 17.1%
- Average rank
- #13,752in Electric Massagers
- Average rating
- 3.50 starsAmazon United States average 4.42 stars
- Average reviews
- 556per listing
- Listings tracked
- 5
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 22 months
Products
Top Therapexa Neck & Shoulder Massager products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 161%
- Brand 230%
- Brand 35%
- Brand 44%
Demand
Therapexa Neck & Shoulder Massager search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 61.3×
Search terms
Top Therapexa Neck & Shoulder Massager search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- therapexa neck & shoulder massager121K/yr
- therapexa45K/yr
- thera pexa neck massager24K/yr
- thera pexa20K/yr
- theraplex massager8K/yr
- thera pexa neck massage4K/yr
- theraplex neck massager25K/yr
- therapexa neck massager14K/yr
- thera pexa neck and shoulder massager5K/yr
- thera pexa massager6K/yr
Reviews and returns
What reviews say buyers love and hate about Therapexa Neck & Shoulder Massager
We read the reviews and the return reasons for every product selling here.
“Broke after two months”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
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FAQ
Common Therapexa Neck & Shoulder Massager questions
Answered from the same tracked data.