Thera Pillow Traction Massager
MaybeShoppers spend an estimated $2.8M a year here. But the top 5 products take 96% of clicks, so Thera Pillow Traction Massager is a Maybe.
- Flapen Score
- 56 / 100Top 21% of 14,768 Health & Household niches · +7 vs the category median of 4956
- Market size
- $2.8M/yr1.1M searches / yr
- 90-day growth
- +90.0%search demand this quarter
- Competition
- 96%top-5 click share · 6 brands · 11 sellers
Flapen Score
Thera Pillow Traction Massager against its category
The dotted line is the Health & Household average. Past it, Thera Pillow Traction Massager is stronger. Inside it, weaker.
Market
The Thera Pillow Traction Massager market on Amazon at a glance
Shoppers on Amazon United States searched for Thera Pillow Traction Massager 1.1M times last year and spent an estimated $2.8M. The top 5 brands take 96% of clicks. Demand peaks in Oct–Dec. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +90.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.8M a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- +90.0%
- Conversion, latest week
- 3.6%
- Market size, estimated
- $2.8Ma year
- Peak month
- December6.1× the quietest month
- Top search term
- callixe thera pillow334K searches a year
02 · Price
A sale here is worth $73.67.
Listings sell for $73.67 on average, from $18.85 to $137.87. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 8,000 to 10,000 of them. At $73.67 that is $589K to $737K a year per listing.
- Average price
- $73.67inside the $15 to $100 sweet spot
- Price range
- $18.85–$137.87
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- $589K–$737K
- Returns
- 3.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #400 within Electric Massagers. It carries 15,636 reviews at 4.05 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 15.4%
- Average rank
- #400in Electric Massagers
- Average rating
- 4.05 starsAmazon United States average 4.42 stars
- Average reviews
- 15,636per listing
- Listings tracked
- 6
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Thera Pillow Traction Massager products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
11
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Brand 170%
- Brand 213%
- Brand 36%
- Brand 44%
- Brand 54%
- Brand 64%
Demand
Thera Pillow Traction Massager search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Dec · busiest ÷ quietest = 6.1×
Search terms
Top Thera Pillow Traction Massager search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- callixe thera pillow334K/yr
- callixe thera pillow massage neck hump150K/yr
- callixe82K/yr
- thera pillow146K/yr
- callixe thera pillow massage30K/yr
- thera pillow traction massager74K/yr
- calixe thera pillow traction massager23K/yr
- therapillow57K/yr
- callixe thera pillow traction massager21K/yr
- callixe thera pillow reviews23K/yr
Reviews and returns
What reviews say buyers love and hate about Thera Pillow Traction Massager
We read the reviews and the return reasons for every product selling here.
“It is a little pricey”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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FAQ
Common Thera Pillow Traction Massager questions
Answered from the same tracked data.