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The Works Tub & Shower Cleaner

Fail

The top 5 brands take 94% of clicks, so The Works Tub & Shower Cleaner is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$346K/yr257K searches / yr
90-day growth
+1.6%search demand this quarter
Competition
79%top-5 click share · 8 brands · 201 sellers

Flapen Score

The Works Tub & Shower Cleaner against its category

The dotted line is the Health & Household average. Past it, The Works Tub & Shower Cleaner is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The The Works Tub & Shower Cleaner market on Amazon at a glance

Shoppers on Amazon United States searched for The Works Tub & Shower Cleaner 257K times last year and spent an estimated $346K. The top 5 brands take 94% of clicks. Demand peaks in Apr–May. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 257K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $346K a year.

Searches, last 12 months
257K
Growth, 90 days vs prior 90
+1.6%
Conversion, latest week
7.3%
Market size, estimated
$346Ka year
Peak month
May2.8× the quietest month
Top search term
the works toilet bowl cleaner111K searches a year

02 · Price

A sale here is worth $18.34.

Listings sell for $18.34 on average, from $3.74 to $77.40. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $18.34 that is $28K to $37K a year per listing.

Average price
$18.34inside the $15 to $100 sweet spot
Price range
$3.74–$77.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
$28K–$37K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

54% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #395 within Bathroom Cleaners. It carries 12,510 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
69%
Out of stock, average day
0.0%
Average rank
#395in Bathroom Cleaners
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
12,510per listing
Listings tracked
13

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
63 months

Products

Top The Works Tub & Shower Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

201

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

4%

  • Brand 141%
  • Brand 227%
  • Brand 313%
  • Brand 49%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (2 brands, 4%)

Demand

The Works Tub & Shower Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.8×

Search terms

Top The Works Tub & Shower Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • the works toilet bowl cleaner111K/yr
  • the works tub & shower cleaner35K/yr
  • oxiclean bathroom cleaner27K/yr
  • oxi clean bathroom cleaner12K/yr
  • the works toilet cleaner12K/yr
  • the works cleaner13K/yr
  • works toilet cleaner8K/yr
  • oxiclean bathroom cleaner spray6K/yr
  • the works shower cleaner8K/yr
  • the works tub and shower cleaner8K/yr

Reviews and returns

What reviews say buyers love and hate about The Works Tub & Shower Cleaner

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Ease Of Cleaning”
15%of negative reviews mention “Ease Of Cleaning”
0.1%of orders come back
“it doesn't clean a darn thing”
A buyer, on “Ease Of Cleaning”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common The Works Tub & Shower Cleaner questions

Answered from the same tracked data.