Is the works tub & shower cleaner profitable to sell on Amazon United States?

The niche generates $346K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.6%. Flapen's verdict: Skip it (46/100).

How competitive is the the works tub & shower cleaner niche?

8 brands and 201 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in the works tub & shower cleaner?

Top complaints mined from reviews: Ease Of Cleaning, Smell, Dilute/Watery. The return rate is 0.1%.

When does demand for the works tub & shower cleaner peak?

Demand peaks in Apr–May; the busiest month runs 2.8× the quietest.

What does it cost to enter the the works tub & shower cleaner niche?

Listings span $3.74–$77.40; the average listing price is $18.34 (sweet spot $15–$100). The average incumbent carries 12,510 reviews — the moat a new listing must climb.

the works tub & shower cleaner

Skip it

Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great$18.34

avg listing price — sweet spot $15–$100

Price range

Great$3.74–$77.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.3%

search→purchase rate — share of searches ending in a sale

Market size

Good$346K

$346K/yr · 257K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+1.6%

90-day search growth — must beat 0% to launch

Review moat

Bad12,510.46

avg incumbent reviews — the moat a new listing must climb

Competition

Bad79%

top-5 click share — a locked-up shelf

Brand share

Bad94%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, the works tub & shower cleaner is a $346K/yr Amazon United States market (257K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Apr–May. Verdict: Skip it — 46/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

the works tub & shower cleaner market data

Units sold / yr: 25K–30K; avg 1,500–2,000/product
Revenue / yr: $459K–$550K; units × avg price
Conversion rate: 7.3%
Avg BSR: #395
Page quality: 0%
Prime: 69%
Sponsored: 54%
Out of stock: 0.0%
Avg brand age: 63 months
Avg seller age: 145 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

201

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

The Works41%
OxiClean27%
Home Care13%
HOME CARE LABS9%
Zep4%
Amazon Basics2%
Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.6% search growth over the last 90 days.

Peak months: Apr, May · busiest ÷ quietest = 2.8×

Open Trend

Top the works tub & shower cleaner search terms

the works toilet bowl cleaner111K/yr +9.2%6.7% conv.
the works tub & shower cleaner35K/yr -5.4%0.7% conv.
oxiclean bathroom cleaner27K/yr +0.9%13.7% conv.
oxi clean bathroom cleaner12K/yr -2.0%14.4% conv.
the works toilet cleaner12K/yr +2.7%5.9% conv.
the works cleaner13K/yr +6.3%1.6% conv.
works toilet cleaner8K/yr -21.7%7.4% conv.
oxiclean bathroom cleaner spray6K/yr +35.5%7.7% conv.
the works shower cleaner8K/yr -12.7%0.5% conv.
the works tub and shower cleaner8K/yr -31.2%0.5% conv.

All search terms

Top the works tub & shower cleaner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

The Works Toilet Bowl Cleaner Disinfectant Removes Rust Lime Scale and Hard Water Stains Kills 99.9% of Household Bacteria 24 fl oz (Pack of 6)

The Works$35.294.7★325 rev

OxiClean Bathroom Cleaner Shower Tub & Tile Powered by OxiClean Stainfighters 32 oz

OxiClean$4.394.6★3,049 rev

The Works Toilet Bowl Cleaner (4)

The Works$25.424.4★457 rev

Home Care 655257427560 2-Pack Lab The Works Toilet Bowl Cleaner Natural Organic 32-Ounce Pack of 2

Home Care$14.164.5★975 rev

HOME CARE LABS 65320WK The Works Tub & Shower Cleaner 32 fl. oz

HOME CARE LABS$77.404.4★878 rev

Newest

by launch date

Lysol Lime & Rust Toilet Bowl Cleaner Liquid For Limescale Rust & Hard Water Stains Septic Safe Clinging Gel Disinfects Sanitizes & Deodorizes Bathroom Cleaning Supplies 24oz (2 Pack)

Lysol$5.0694,284 rev

8mo ago

Amazon Basics Toilet Bowl Cleaner with Cling Action Formula Bleach Fresh Scent 24 Fl Oz Pack of 2 Packaging May Vary

Amazon Basics$3.744,038 rev

2y ago

The Works Toilet Bowl Cleaner Disinfectant Removes Rust Lime Scale and Hard Water Stains Kills 99.9% of Household Bacteria 24 fl oz (Pack of 6)

The Works$35.29325 rev

4y ago

The Works Toilet Bowl Cleaner (4)

The Works$25.42457 rev

4y ago

OxiClean Foam-Tastic Bathroom Cleaner 19oz. (2-Pack)

OxiClean$19.95320 rev

7y ago

What buyers say about the works tub & shower cleaner

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning32%

“Cleans really well”

Quality-Overall13%

“Great amazon product”

Value For Money11%

“Best money spent”

Efficiency9%

“truly does work”

Smell7%

“no strong chemical smell”

Advertised Vs Actual Product7%

“As advertised”

Ease Of Use4%

“Easy To Use”

Cleansing2%

“it cleans well”

Stain Resistance1%

“Got rid of stains that have been there for many years”

Strength1%

“It's strong”

What buyers complain about

Ease Of Cleaning15%

“it doesn't clean a darn thing”

Smell7%

“it has a very strong smell that's is unpleasant”

Dilute/Watery7%

“Too watery”

Functionality-Overall7%

“Didnt work”

Leak-Proof6%

“it was leaking”

Thickness6%

“Not thick”

Stain Resistance5%

“Stains Fear This”

Rusts/Corrodes4%

“rust buildup out of my toilet”

Value For Money4%

“usually a better price”

Adhesion/Stickiness2%

“doesnt stick to anything”

Top return reasons

Leak-Proof69%

Advertised Vs Actual Product7%

Functionality-Overall4%

Smell3%

Value For Money3%

Ease Of Use1%

Moist/Dry1%

Size-Overall1%

Contamination1%

Ease Of Cleaning1%

Common questions

Is the works tub & shower cleaner profitable to sell on Amazon United States?: The niche generates $346K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.6%. Flapen's verdict: Skip it (46/100).
How competitive is the the works tub & shower cleaner niche?: 8 brands and 201 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in the works tub & shower cleaner?: Top complaints mined from reviews: Ease Of Cleaning, Smell, Dilute/Watery. The return rate is 0.1%.
When does demand for the works tub & shower cleaner peak?: Demand peaks in Apr–May; the busiest month runs 2.8× the quietest.
What does it cost to enter the the works tub & shower cleaner niche?: Listings span $3.74–$77.40; the average listing price is $18.34 (sweet spot $15–$100). The average incumbent carries 12,510 reviews — the moat a new listing must climb.