The Stick Massage Roller

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $134K a year.

Searches, last 12 months

77K

Growth, 90 days vs prior 90

-5.5%

Conversion, latest week

6.8%

Market size, estimated

$134Ka year

Peak month

December2.8× the quietest month

Top search term

the stick massage roller34K searches a year

Listings sell for $25.61 on average, from $8.58 to $43.60. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $25.61 that is $6K to $13K a year per listing.

Average price

$25.61inside the $15 to $100 sweet spot

Price range

$8.58–$43.60

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

250–500

Revenue per listing a year

$6K–$13K

Returns

1.8%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #800 within Massage Tools. It carries 1,695 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#800in Massage Tools

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

1,695per listing

Listings tracked

14

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

63 months