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The Safety Director Lens Wipes Anti Static Anti Fog

Fail

The top 5 products take 100% of clicks, so The Safety Director Lens Wipes Anti Static Anti Fog is a Fail.

Flapen Score
37
37 / 100
Ranks 13,285 of 14,768 Health & Household niches · −12 vs the category median of 49
Market size
$188K/yr53K searches / yr
90-day growth
-6.2%search demand this quarter
Competition
100%top-5 click share · 3 brands · 5 sellers

Flapen Score

The Safety Director Lens Wipes Anti Static Anti Fog against its category

The dotted line is the Health & Household average. Past it, The Safety Director Lens Wipes Anti Static Anti Fog is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The The Safety Director Lens Wipes Anti Static Anti Fog market on Amazon at a glance

Shoppers on Amazon United States searched for The Safety Director Lens Wipes Anti Static Anti Fog 53K times last year and spent an estimated $188K. All 3 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 24.1% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 24.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $188K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-6.2%
Conversion, latest week
24.1%
Market size, estimated
$188Ka year
Peak month
June1.3× the quietest month
Top search term
caretouch lens & screen cleaning wipes18K searches a year

02 · Price

A sale here is worth $14.59.

Listings sell for $14.59 on average, from $8.73 to $20.51. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 2,000 to 2,500 of them. At $14.59 that is $29K to $36K a year per listing.

Average price
$14.59under the $15 to $100 sweet spot
Price range
$8.73–$20.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
2,000–2,500
Revenue per listing a year
$29K–$36K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4 within Vision. It carries 71,234 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#4in Vision
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
71,234per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top The Safety Director Lens Wipes Anti Static Anti Fog products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 191%
  • Brand 26%
  • Brand 33%

Demand

The Safety Director Lens Wipes Anti Static Anti Fog search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top The Safety Director Lens Wipes Anti Static Anti Fog search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • caretouch lens & screen cleaning wipes18K/yr
  • care touch lens wipes20K/yr
  • microfiber lens wipes6K/yr
  • the safety director lens wipes anti static anti fog5K/yr
  • care touch lens and screen cleaning wipes2K/yr
  • care touch wipes920/yr
  • care touch cleaning wipes687/yr
  • caretouch cleaning wipes614/yr

Reviews and returns

What reviews say buyers love and hate about The Safety Director Lens Wipes Anti Static Anti Fog

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Ease Of Cleaning”
22%of negative reviews mention “Moist/Dry”
0.3%of orders come back
“Not moist enough”
A buyer, on “Moist/Dry”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common The Safety Director Lens Wipes Anti Static Anti Fog questions

Answered from the same tracked data.