Is the ocean healed my eczema profitable to sell on Amazon United States?

The niche generates $686K/yr across 5 tracked products. 90-day search growth is -20.4%. Flapen's verdict: Skip it (44/100).

How competitive is the the ocean healed my eczema niche?

3 brands and 94 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in the ocean healed my eczema?

Top complaints mined from reviews: Allergies, Functionality-Overall, Smell. The return rate is 0.3%.

When does demand for the ocean healed my eczema peak?

Demand peaks in Jan–Jul; the busiest month runs 1.9× the quietest.

What does it cost to enter the the ocean healed my eczema niche?

Listings span $16.28–$37.47; the average listing price is $24.46 (sweet spot $15–$100). The average incumbent carries 13,836 reviews — the moat a new listing must climb.

the ocean healed my eczema

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible$24.46

avg listing price — sweet spot $15–$100

Price range

Incredible$16.28–$37.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great10.1%

search→purchase rate — share of searches ending in a sale

Market size

Good$686K

$686K/yr · 277K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad13,835.8

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-20.4%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, the ocean healed my eczema is a $686K/yr Amazon United States market (277K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Jul. Verdict: Skip it — 44/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

the ocean healed my eczema market data

Units sold / yr: 25K–30K; avg 5,000–6,000/product
Revenue / yr: $612K–$734K; units × avg price
Conversion rate: 10.1%
Avg BSR: #47
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 66 months
Avg seller age: 133 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

The Ocean Healed My Eczema79%
Bath & Body Works14%
Hempz7%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.4% search growth over the last 90 days.

Peak months: Jan, Jul · busiest ÷ quietest = 1.9×

Open Trend

Top the ocean healed my eczema search terms

the ocean healed my eczema110K/yr -29.1%8.9% conv.
ocean bath and body works men39K/yr -25.2%2.5% conv.
bath and body works ocean24K/yr -15.8%2.0% conv.
the ocean healed my eczema cream23K/yr -34.5%9.4% conv.
ocean healed my eczema14K/yr -31.3%9.4% conv.
hempz ocean breeze5K/yr +102.5%8.2% conv.
the ocean healed my eczema sea moss cream3K/yr +169.8%9.8% conv.
ocean lotion6K/yr +11.9%4.1% conv.
ocean by bath and body works men7K/yr -17.1%2.8% conv.
ocean bath and body works7K/yr -6.6%1.4% conv.

All search terms

Top the ocean healed my eczema products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

The Ocean Healed My Eczema Natural & Soothing Eczema Cream - Hydrating & Nourishing Psoriasis Cream with Sea Moss & Colloidal Oatmeal - Quick Absorbing Anti Itch for Dry Sensitive Skin (4oz)

The Ocean Healed My Eczema$28.134.2★1,435 rev

Hempz Body Lotion - Ocean Breeze Limited Edition Daily Moisturizing Cream Shea Butter Aloe Body Moisturizer - Skin Care Products Hemp Seed Oil - 17 Fl Oz

Hempz$17.804.7★5,679 rev

Bath & Body Works Ocean Cologne - Mens Cologne for Everyday Use - Long-Lasting High Fragrance Oil Concentration - Dermatologist-Approved - Sophisticated Scent Experience - Gifts for Him

Bath & Body Works$37.474.7★697 rev

Bath & Body Works Mens Body Cream Ocean Scent Ultimate Hydration Moisturizer with Shea Butter & Hyaluronic Acid for Dry Skin Coastal Air & Cypress Scent 8 oz - 1 Pack

Bath & Body Works$16.284.7★30,684 rev

Bath & Body Works Mens Body Cream Ocean Scent Ultimate Hydration Moisturizer with Shea Butter & Hyaluronic Acid for Dry Skin Coastal Air & Cypress Scent 8 oz - 2 Pack

Bath & Body Works$22.614.7★30,684 rev

Newest

by launch date

The Ocean Healed My Eczema Natural & Soothing Eczema Cream - Hydrating & Nourishing Psoriasis Cream with Sea Moss & Colloidal Oatmeal - Quick Absorbing Anti Itch for Dry Sensitive Skin (4oz)

The Ocean Healed My Eczema$28.131,435 rev

2y ago

Bath & Body Works Ocean Cologne - Mens Cologne for Everyday Use - Long-Lasting High Fragrance Oil Concentration - Dermatologist-Approved - Sophisticated Scent Experience - Gifts for Him

Bath & Body Works$37.47697 rev

2y ago

Hempz Body Lotion - Ocean Breeze Limited Edition Daily Moisturizing Cream Shea Butter Aloe Body Moisturizer - Skin Care Products Hemp Seed Oil - 17 Fl Oz

Hempz$17.805,679 rev

3y ago

Bath & Body Works Mens Body Cream Ocean Scent Ultimate Hydration Moisturizer with Shea Butter & Hyaluronic Acid for Dry Skin Coastal Air & Cypress Scent 8 oz - 1 Pack

Bath & Body Works$16.2830,684 rev

4y ago

Bath & Body Works Mens Body Cream Ocean Scent Ultimate Hydration Moisturizer with Shea Butter & Hyaluronic Acid for Dry Skin Coastal Air & Cypress Scent 8 oz - 2 Pack

Bath & Body Works$22.6130,684 rev

5y ago

What buyers say about the ocean healed my eczema

What buyers praise and complain about, mined from review topics.

What buyers love

Smell27%

“Good scent”

Quality-Overall12%

“Quality is great”

Moist/Dry10%

“Very moisturizing”

Allergies7%

“this really helped my husbands eczema”

Soft Feel6%

“Keeps my face smooth”

Itch Relief6%

“calms the itch”

Efficiency5%

“Effective”

Skin Health3%

“It keeps my skin clear”

Value For Money3%

“Worth the purchase”

Sensitivity-Overall3%

“Worked great on my daughters eczema”

What buyers complain about

Allergies26%

“Allergic reaction”

Functionality-Overall13%

“Doesn't work”

Smell11%

“after a few weeks degraded to a chemical smell”

Value For Money9%

“Too expensive”

Skin Health4%

“I suffer from severe eczema breakouts on my hands, often to the point where the skin cracks and bleeds”

Durability3%

“does not last long”

Size-Overall2%

“A small bottle for the price”

Thickness2%

“With it was a little thicker”

Sensitivity-Overall2%

“Product makes bad eczema all over my back feel better”

Itch Relief2%

“it did not help with the itchiness”

Top return reasons

Smell61%

Motor Power10%

Advertised Vs Actual Product9%

Value For Money6%

Leak-Proof4%

Product Condition4%

Defective Material/Parts1%

Moist/Dry1%

Durability1%

Dilute/Watery1%

Common questions

Is the ocean healed my eczema profitable to sell on Amazon United States?: The niche generates $686K/yr across 5 tracked products. 90-day search growth is -20.4%. Flapen's verdict: Skip it (44/100).
How competitive is the the ocean healed my eczema niche?: 3 brands and 94 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in the ocean healed my eczema?: Top complaints mined from reviews: Allergies, Functionality-Overall, Smell. The return rate is 0.3%.
When does demand for the ocean healed my eczema peak?: Demand peaks in Jan–Jul; the busiest month runs 1.9× the quietest.
What does it cost to enter the the ocean healed my eczema niche?: Listings span $16.28–$37.47; the average listing price is $24.46 (sweet spot $15–$100). The average incumbent carries 13,836 reviews — the moat a new listing must climb.