Thanksgiving Plates
MaybeThe top 5 brands take only 36% of clicks. But buyers convert on only 0.6% of searches, so Thanksgiving Plates is a Maybe.
- Flapen Score
- 63 / 100Top 6% of 14,768 Health & Household niches · +14 vs the category median of 4963
- Market size
- $534K/yr3.2M searches / yr
- 90-day growth
- +38.1%search demand this quarter
- Competition
- 21%top-5 click share · 57 brands · 71 sellers
Flapen Score
Thanksgiving Plates against its category
The dotted line is the Health & Household average. Past it, Thanksgiving Plates is stronger. Inside it, weaker.
Market
The Thanksgiving Plates market on Amazon at a glance
Shoppers on Amazon United States searched for Thanksgiving Plates 3.2M times last year and spent an estimated $534K. The top 5 brands take 36% of clicks. Demand peaks in Oct–Nov. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +38.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $534K a year.
- Searches, last 12 months
- 3.2M
- Growth, 90 days vs prior 90
- +38.1%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $534Ka year
- Peak month
- November842.7× the quietest month
- Top search term
- thanksgiving plates1.7M searches a year
02 · Price
A sale here is worth $29.39.
Listings sell for $29.39 on average, from $4.98 to $121.21. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 250 to 500 of them. At $29.39 that is $7K to $15K a year per listing.
- Average price
- $29.39inside the $15 to $100 sweet spot
- Price range
- $4.98–$121.21
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $7K–$15K
- Returns
- 3.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
57% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 30.9% of listings are out of stock. The average listing ranks #2,346 within Disposable Plates, Bowls & Cutlery. It carries 414 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 99%
- Out of stock, average day
- 30.9%
- Average rank
- #2,346in Disposable Plates, Bowls & Cutlery
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 414per listing
- Listings tracked
- 82
04 · Newcomers
1 of last year's 20 launches cleared the first-year sales bar.
20 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 20
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Thanksgiving Plates products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 21% of clicks. An open shelf where new products get seen.
Brands
57 rising
Sellers
71
Top-5 brand share
36%
Top 20: 69%
Top-5 click share
21%
Top 20: 51%
Open market
62%
- Brand 114%
- Brand 27%
- Brand 36%
- Brand 44%
- Brand 54%
- Brand 63%
Demand
Thanksgiving Plates search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 842.7×
Search terms
Top Thanksgiving Plates search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- thanksgiving plates1.7M/yr
- fall plates88K/yr
- thanksgiving dinnerware sets110K/yr
- thanksgiving paper plates368K/yr
- thanksgiving dinnerware38K/yr
- thanksgiving plates and napkins101K/yr
- thanksgiving paper plates and napkins65K/yr
- thanksgiving plates disposable215K/yr
- thanksgiving dessert plates100K/yr
- thanksgiving plastic plates68K/yr
Reviews and returns
What reviews say buyers love and hate about Thanksgiving Plates
We read the reviews and the return reasons for every product selling here.
“Very flimsy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Thanksgiving Plates questions
Answered from the same tracked data.