thanksgiving plates
Worth a lookShows no brand lock-in (top 5 brands take 36% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Avg price
Incredible$29.39avg listing price — sweet spot $15–$100
Competition
Great21%top-5 click share — an open shelf
Review moat
Great413.94avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.98–$121.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$534K$534K/yr · 3.2M searches
Growth
Good+38.1%90-day search growth — must beat 0% to launch
Returns
Okay3.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, thanksgiving plates is a $534K/yr Amazon United States market (3.2M searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 63/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
thanksgiving plates market data
- Units sold / yr
- 100K–125K
- avg 250–500/product
- Revenue / yr
- $2.9M–$3.7M
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #2,346
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 57%
- Out of stock
- 30.9%
- Avg brand age
- 31 months
- Avg seller age
- 176 days
Competition & brand share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
57 rising
Sellers
71
Top-5 brand share
36%
Top 20: 69%
Top-5 click share
21%
Top 20: 51%
Open market
62%
- Certified International14%
- Glad7%
- Dereinwo6%
- Confettiville4%
- Gatherfun4%
- Pfaltzgraff3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +38.1% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 842.7×
Top thanksgiving plates search terms
- thanksgiving plates1.7M/yr
- fall plates88K/yr
- thanksgiving dinnerware sets110K/yr
- thanksgiving paper plates368K/yr
- thanksgiving dinnerware38K/yr
- thanksgiving plates and napkins101K/yr
- thanksgiving paper plates and napkins65K/yr
- thanksgiving plates disposable215K/yr
- thanksgiving dessert plates100K/yr
- thanksgiving plastic plates68K/yr
Top thanksgiving plates products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Harvest Morning 16-Piece Ceramic Dinnerware Set Service for 4 Celebrate autumn with vibrant pumpkins and florals perfect for cozy family meals Thanksgiving gatherings and fall entertaining
Certified International$114.604.7★77 rev
Certified International Harvest Morning 11 Dinner Plates Multicolor Large Set of 4
Certified International$49.804.7★127 rev
Glad Disposable Paper Plates Happy Fall Design - Soak Proof Cut-Resistant and Microwavable for All Foods Great for Fall Parties and Everyday Meals Multicolor 10 Inch 50 Count
Glad$11.944.3★38 rev
Dereinwo 50Pcs Thanksgiving Paper Plates and Napkins Disposable paper plates for Thanksgiving Party Supplies
Dereinwo$9.474.4★92 rev
Confettiville Thanksgiving Paper Plates 50-Count Fall-Themed Decorative Disposable Serving Plates Cream Gold Foil Scalloped Edge 9 Inches
Confettiville$14.294.4★129 rev
Newest
by launch dateGlad Disposable Paper Plates Happy Fall Design - Soak Proof Cut-Resistant and Microwavable for All Foods Great for Fall Parties and Everyday Meals Multicolor 10 Inch 50 Count
Glad$11.9438 rev
40 Pcs Happy Thanksgiving Paper Plates and Napkins Sets - Disposable Fall Thanksgiving Party Plates Napkins Maple Leaf Pumpkin Watercolor Tableware for Thanks Giving Party Supplies Table Decorations
Litmitfu$10.43322 rev
100 Pcs Fall Pumpkin Leaves Tableware Party Supplies Set Serves 25 Disposable Autumn Harvest Paper Plates Napkins and Forks Thanksgiving Day Dinnerware for Friendsgiving Gatherings Decorations
Tedercle$16.5255 rev
Fall Pumpkin Paper Plates and Napkins Serve 50 Gingham Oval Thanksgiving Plates 10 x 12 with 6.5 Napkins Orange Autumn Tableware Fall Party Decorations for Harvest Baby Shower Birthday Wedding
EYOBZOOQ$18.0814 rev
Fall Thanksgiving Paper Plates and Napkins Party Supplies Watercolor Pumpkin Maple Thanksgiving Disposable Tableware Banner Tablecloth Set Autumn Harvest Party Decorations for Table 99Pcs Serves 24
Teeloray$14.26204 rev
Trending
90-day click momentum
Aysimple 50Pcs Fall Thanksgiving Disposable Oval Paper Plates 10 x 12 Give Thanks Autumn Maple Leaves Heavy Duty Harvest Plates Thanksgiving Party Supplies
Aysimple$15.874.4★
U-QE 100PCS Amber Plastic Plates - Clear Brown Plastic Plates Disposable Heavy Duty - Disposable Plates for Party Including 50PCS 10 Dinner & 50PCS 7.5 Dessert Plate
U-QE$48.234.6★
100 Pcs Fall Pumpkin Leaves Tableware Party Supplies Set Serves 25 Disposable Autumn Harvest Paper Plates Napkins and Forks Thanksgiving Day Dinnerware for Friendsgiving Gatherings Decorations
Tedercle$16.524.6★
12pcs Melamine Pumpkin Dinner Plates 10 Inch Fall Dishes for Thanksgiving
Gofunfun$26.904.2★
96 Pieces Thanksgiving Pumpkin Tableware Set Rustic Sunflower and Pumpkin Disposable Plates Napkins and Forks for Fall Dinners Friendsgiving Harvest Parties Serves 24 Guests
Wobeny$10.964.8★
What buyers say about thanksgiving plates
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Beautiful Sturdy Plates”
“Worth the money spent”
“The color was pretty”
“Elegant”
“Exactly as described”
“Cute gift”
“The sizes were perfect”
“Very durable”
“Made form quality ceramic material”
What buyers complain about
“Very flimsy”
“The dish is of average thickness”
“So sadly CHEAP”
“Very light weight and filmsy”
“just a little bit smaller than expected”
“It's not a set of 50 plates”
“Plates are plastic”
“Wasnt satisfied with the color”
“Theses plates are not heavy duty”
“still probably wont hold up well”
Top return reasons
Common questions
- Is thanksgiving plates profitable to sell on Amazon United States?
- The niche generates $534K/yr across 82 tracked products. 1 of 20 products launched in the last 360 days are still selling. 90-day search growth is +38.1%. Flapen's verdict: Worth a look (63/100).
- How competitive is the thanksgiving plates niche?
- 57 brands and 71 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 36% of demand.
- What do buyers complain about in thanksgiving plates?
- Top complaints mined from reviews: Strength, Thickness, Quality-Overall. The return rate is 3.1%.
- When does demand for thanksgiving plates peak?
- Demand peaks in Oct–Nov; the busiest month runs 842.7× the quietest.
- What does it cost to enter the thanksgiving plates niche?
- Listings span $4.98–$121.21; the average listing price is $29.39 (sweet spot $15–$100). The average incumbent carries 414 reviews — the moat a new listing must climb.