thanksgiving napkins
Worth a lookShows demand growing +109.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Great+109.1%90-day search growth — must beat 0% to launch
Competition
Great21%top-5 click share — an open shelf
Brand share
Great41%top-5 brand share — no brand owns this niche
Review moat
Great382.15avg incumbent reviews — the moat a new listing must climb
Market size
Okay$266K$266K/yr · 1.5M searches
Returns
Okay3.6%return rate — above 5% kills the launch gate
Avg price
Okay$9.96avg listing price — sweet spot $15–$100
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Price range
Bad$3.72–$18.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, thanksgiving napkins is a $266K/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 60/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
thanksgiving napkins market data
- Units sold / yr
- 80K–100K
- avg 250–500/product
- Revenue / yr
- $797K–$996K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #2,004
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 44%
- Out of stock
- 24.0%
- Avg brand age
- 36 months
- Avg seller age
- 179 days
Competition & brand share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
47 falling
Sellers
57
Top-5 brand share
41%
Top 20: 82%
Top-5 click share
21%
Top 20: 54%
Open market
55%
- IHR Ideal Home Range16%
- HAKOTI8%
- Boston International6%
- Tenceur6%
- WRAPAHOLIC5%
- Generic4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +109.1% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 485.5×
Top thanksgiving napkins search terms
- fall napkins238K/yr
- fall paper napkins79K/yr
- thanksgiving napkins745K/yr
- fall napkins paper44K/yr
- thanksgiving paper napkins65K/yr
- thanksgiving cocktail napkins48K/yr
- thanksgiving napkins disposable47K/yr
- fall napkins disposable28K/yr
- thanksgiving disposable napkins17K/yr
- thanksgiving napkins paper65K/yr
Top thanksgiving napkins products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tenceur 48 Pack 12 Styles Vintage Fall Decoupage Napkins Autumn Harvest Pumpkin Highland Cow Decorative Cocktail Napkin Rustic Tissue Paper for Crafts Thanksgiving DIY Art Project Home Decor 13 inch
Tenceur$14.284.6★44 rev
HAKOTI Fall Napkins 40Pcs Maple Leaves Fall Paper Napkins Disposable Fall Party Decorations Napkins for Thanksgiving Autumn Harvest Party Supplies Fall Disposable Napkins for Fall Party Supplies
HAKOTI$10.634.8★15 rev
50 Pcs Fall Pumpkin Leaves Paper Napkins Set 13x13 Inches Unfolded Disposable Autumn Harvest Cocktail Napkins for Thanksgiving Friendsgiving and Fall Party Table Decorations
Tedercle$8.794.7★15 rev
IHR Ideal Home Range Cocktail Napkins Disposable 3-Ply Paper Party Napkin Pack 5 x 5 Transparent Leaves 20-Count
IHR Ideal Home Range$3.724.7★42 rev
FYSUIMU 100 Pcs Fall Thanksgiving Floral Guest Napkins Boho Flower Eucalyptus Leaves Disposable Napkins Autumn Dinner Hand Paper Towels for Bathroom Wedding Party Table Supplies
FYSUIMU$14.834.7★49 rev
Newest
by launch dateTenceur 48 Pack 12 Styles Vintage Fall Decoupage Napkins Autumn Harvest Pumpkin Highland Cow Decorative Cocktail Napkin Rustic Tissue Paper for Crafts Thanksgiving DIY Art Project Home Decor 13 inch
Tenceur$14.2844 rev
50 Pcs Fall Pumpkin Leaves Paper Napkins Set 13x13 Inches Unfolded Disposable Autumn Harvest Cocktail Napkins for Thanksgiving Friendsgiving and Fall Party Table Decorations
Tedercle$8.7915 rev
100Pcs Fall Pumpkin Paper Napkins Watercolor Thanksgiving Napkins Fall Party Decorations Orange and White Pumpkin Napkin Disposable for Baby Shower Wedding Harvest Party Dinner Kitchen Bathroom
Juweked$10.8110 rev
100Pcs Fall Pumpkin Paper Napkins Watercolor Floral Thanksgiving Napkins Fall Party Decorations Blue and White Pumpkin Napkin Disposable for Baby Shower Wedding Harvest Party Dinner Kitchen Bathroom
EYOBZOOQ$12.7510 rev
FALIZIFU 50 Pcs 3-Ply Fall Pumpkin Scalloped Paper Napkins Folded 5 x 5 inch Disposable Orange Autumn Pumpkin Cocktail Dinner Napkins for Thanksgiving Harvest Party Fall Beverage Napkin
FALIZIFU$6.6210 rev
Trending
90-day click momentumTenceur 48 Pack 12 Styles Vintage Fall Decoupage Napkins Autumn Harvest Pumpkin Highland Cow Decorative Cocktail Napkin Rustic Tissue Paper for Crafts Thanksgiving DIY Art Project Home Decor 13 inch
Tenceur$14.284.6★
Penta Angel Floral Napkins for Decoupage 20Pcs Assorted Decorative Flower Cocktail Paper Napkins for Art Craft DIY Birthday Wedding Spring Tea Party Decoration (Fall)
PENTA ANGEL$6.164.2★
FYSUIMU 100 Pcs Fall Thanksgiving Floral Guest Napkins Boho Flower Eucalyptus Leaves Disposable Napkins Autumn Dinner Hand Paper Towels for Bathroom Wedding Party Table Supplies
FYSUIMU$14.834.7★
100 PCS Fall Leaves Paper Napkins Thanksgiving Disposable Guest Napkins 3-ply Maple Leaf Paper Hand Towels Harvest Decorative Dinner Napkin for Thanksgiving Autumn Wedding Birthday Party Supplies
Maniaacer$16.334.6★
48Pcs Fall Pumpkin Paper Napkin Fall Party Decorations Autumn Thanksgiving Party Napkin Black and White Buffalo Plaid Pumpkin Table Decorations for Autumn Birthday Wedding Thanksgiving Harvest
HAKOTI$8.414.7★
What buyers say about thanksgiving napkins
What buyers praise and complain about, mined from review topics.What buyers love
“Very colorful”
“Just what I was looking for - wonderful designs”
“Great purchase for the price”
“Thick 3-ply”
“Easy clean with hot water wash”
“Quality of napkin was great”
“Plenty of product”
“Durable and pretty”
“Are fun and strong”
“Super cute thanksgiving napkins”
What buyers complain about
“Not really orange”
“They also have a strange smell”
“Small images”
“Small images”
“Cheap”
Top return reasons
Common questions
- Is thanksgiving napkins profitable to sell on Amazon United States?
- The niche generates $266K/yr across 81 tracked products. 1 of 20 products launched in the last 360 days are still selling. 90-day search growth is +109.1%. Flapen's verdict: Worth a look (60/100).
- How competitive is the thanksgiving napkins niche?
- 47 brands and 57 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 41% of demand.
- What do buyers complain about in thanksgiving napkins?
- Top complaints mined from reviews: Color, Smell, Image/Picture Clarity. The return rate is 3.6%.
- When does demand for thanksgiving napkins peak?
- Demand peaks in Oct–Nov; the busiest month runs 485.5× the quietest.
- What does it cost to enter the thanksgiving napkins niche?
- Listings span $3.72–$18.17; the average listing price is $9.96 (sweet spot $15–$100). The average incumbent carries 382 reviews — the moat a new listing must climb.