Thanksgiving Napkins

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +109.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $266K a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

+109.1%

Conversion, latest week

1.8%

Market size, estimated

$266Ka year

Peak month

November485.5× the quietest month

Top search term

fall napkins238K searches a year

Listings sell for $9.96 on average, from $3.72 to $18.17. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 250 to 500 of them. At $9.96 that is $2K to $5K a year per listing.

Average price

$9.96under the $15 to $100 sweet spot

Price range

$3.72–$18.17

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

250–500

Revenue per listing a year

$2K–$5K

Returns

3.6%of orders · Amazon United States median 2.1%

44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.0% of listings are out of stock. The average listing ranks #2,004 within Disposable Napkins. It carries 382 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

44%

Prime listings

100%

Out of stock, average day

24.0%

Average rank

#2,004in Disposable Napkins

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

382per listing

Listings tracked

81

20 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

20

Successful launches

1Amazon's first-year sales bar

Average brand age

36 months