Test
FailThe top 5 products take 83% of clicks, so Test is a Fail.
- Flapen Score
- 45 / 100Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 4945
- Market size
- $125K/yr289K searches / yr
- 90-day growth
- +41.0%search demand this quarter
- Competition
- 83%top-5 click share · 7 brands · 44 sellers
Flapen Score
Test against its category
The dotted line is the Health & Household average. Past it, Test is stronger. Inside it, weaker.
Market
The Test market on Amazon at a glance
Shoppers on Amazon United States searched for Test 289K times last year and spent an estimated $125K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 289K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +41.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $125K a year.
- Searches, last 12 months
- 289K
- Growth, 90 days vs prior 90
- +41.0%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $125Ka year
- Peak month
- December14.8× the quietest month
- Top search term
- test204K searches a year
02 · Price
A sale here is worth $30.98.
Listings sell for $30.98 on average, from $7.56 to $69.74. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At $30.98 that is $15K to $23K a year per listing.
- Average price
- $30.98inside the $15 to $100 sweet spot
- Price range
- $7.56–$69.74
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $15K–$23K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #241 within Testosterone Boosters. It carries 16,090 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #241in Testosterone Boosters
- Average rating
- 4.36 starsAmazon United States average 4.42 stars
- Average reviews
- 16,090per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Test products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
44
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
3%
- Brand 176%
- Brand 26%
- Brand 35%
- Brand 44%
- Brand 53%
- Brand 63%
- Open — no brand owns it (1 brand, 3%)
Demand
Test search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 14.8×
Search terms
Top Test search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- test204K/yr
- home medical tests13K/yr
- animal test19K/yr
- test kit13K/yr
- at home test kits8K/yr
- animal testosterone booster7K/yr
- at home test6K/yr
- testing kit4K/yr
- test kits3K/yr
- tests4K/yr
Reviews and returns
What reviews say buyers love and hate about Test
We read the reviews and the return reasons for every product selling here.
“Did not work well”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Test questions
Answered from the same tracked data.