Is terbinafine profitable to sell on Amazon United States?

The niche generates $1.7M/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.4%. Flapen's verdict: Skip it (45/100).

How competitive is the terbinafine niche?

4 brands and 68 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in terbinafine?

Top complaints mined from reviews: Functionality-Overall, Allergies, Smell. The return rate is 0.0%.

When does demand for terbinafine peak?

Demand peaks in May–Jun; the busiest month runs 2.5× the quietest.

What does it cost to enter the terbinafine niche?

Listings span $10.40–$17.56; the average listing price is $13.72 (sweet spot $15–$100). The average incumbent carries 11,164 reviews — the moat a new listing must climb.

terbinafine

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible12.5%

search→purchase rate — share of searches ending in a sale

Market size

Great$1.7M

$1.7M/yr · 967K searches

Avg price

Good$13.72

avg listing price — sweet spot $15–$100

Price range

Okay$10.40–$17.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-1.4%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad11,163.5

avg incumbent reviews — the moat a new listing must climb

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, terbinafine is a $1.7M/yr Amazon United States market (967K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun. Verdict: Skip it — 45/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

terbinafine market data

Units sold / yr: 100K–125K; avg 15,000–20,000/product
Revenue / yr: $1.4M–$1.7M; units × avg price
Conversion rate: 12.5%
Avg BSR: #11
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 60 months
Avg seller age: 150 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

TARO61%
Curist21%
Lamisil14%
Lotrimin4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.4% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 2.5×

Open Trend

Top terbinafine search terms

terbinafine451K/yr +3.5%10.4% conv.
terbinafine cream antifungal extra strength151K/yr -4.0%15.9% conv.
terbinafine cream85K/yr +6.9%12.5% conv.
terbinafina59K/yr -24.7%2.6% conv.
terbinafina crema para hongos58K/yr -36.2%3.9% conv.
terbinafine hydrochloride21K/yr +19.9%11.0% conv.
terbinafina 8%6K/yr +557.8%0.2% conv.
terbinafina para hongos17K/yr -40.1%1.4% conv.
terbinafine 1% cream11K/yr +50.3%17.3% conv.
terminafina para hongos en crema16K/yr -14.6%2.9% conv.

All search terms

Top terbinafine products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TARO Terbinafine Hydrochloride antifungal Cream 1% - Athletes Foot Cream Extra Strength relieves itching & Burning Cures Most Athletes Foot Jock Itch & Ringworm

TARO$12.144.6★10,332 rev

Curist Terbinafine Cream Antifungal 1oz (30g) Foot Fungus Treatment 1% - Anti Fungal Foot Care Ring Worm & Jock Itch Treatment - Athletes Foot Cream Terbinafine Hydrochloride

Curist$10.404.7★444 rev

Lamisil Athletes Foot Cream 1 Week Treatment Prescription Strength Terbinafine Hydrochloride Fast Symptom Relief Cures Most Athletes Foot 30 g (1 oz) - 1 pk

Lamisil$14.804.6★3,776 rev

Lotrimin Ultra 1 Week Athletes Foot Treatment Prescription Strength Butenafine Hydrochloride 1% Cures Most Athletes Foot Between Toes Cream 1.1 Oz

Lotrimin$17.564.6★30,102 rev

Newest

by launch date

Curist Terbinafine Cream Antifungal 1oz (30g) Foot Fungus Treatment 1% - Anti Fungal Foot Care Ring Worm & Jock Itch Treatment - Athletes Foot Cream Terbinafine Hydrochloride

Curist$10.40444 rev

11mo ago

Lamisil Athletes Foot Cream 1 Week Treatment Prescription Strength Terbinafine Hydrochloride Fast Symptom Relief Cures Most Athletes Foot 30 g (1 oz) - 1 pk

Lamisil$14.803,776 rev

11y ago

Lotrimin Ultra 1 Week Athletes Foot Treatment Prescription Strength Butenafine Hydrochloride 1% Cures Most Athletes Foot Between Toes Cream 1.1 Oz

Lotrimin$17.5630,102 rev

11y ago

TARO Terbinafine Hydrochloride antifungal Cream 1% - Athletes Foot Cream Extra Strength relieves itching & Burning Cures Most Athletes Foot Jock Itch & Ringworm

TARO$12.1410,332 rev

15y ago

What buyers say about terbinafine

What buyers praise and complain about, mined from review topics.

What buyers love

Efficiency31%

“Works well”

Quality-Overall12%

“Excellent product”

Advertised Vs Actual Product9%

“Performs as expected”

Value For Money8%

“Well worth it”

Itch Relief7%

“Itch be gone”

Allergies4%

“Gets rid of skin rash”

Smell3%

“The scent is normal”

Ease Of Use3%

“easy to use”

Strength3%

“Effective”

Ease Of Application2%

“It is easy to you - the application is easy - there is no scent - you can leave this product on all day for the duration”

What buyers complain about

Functionality-Overall30%

“Did not work”

Allergies15%

“itchy gave this a try”

Smell4%

“doesn't have a strong smell”

Ingredients-Overall3%

“No one else thinks its sketchy that this item only says one ingredient which is 1% of the product”

Value For Money3%

“cheaper here”

Ease Of Use3%

“impossible to align”

Strength3%

“Lotramin or other stuff is too weak I feel”

Sensitivity-Overall2%

“my sensitive skin”

Pain Relief-Overall2%

“they're the worst on my feet”

Moist/Dry2%

“Thick cream takes a while to dry down”

Common questions

Is terbinafine profitable to sell on Amazon United States?: The niche generates $1.7M/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.4%. Flapen's verdict: Skip it (45/100).
How competitive is the terbinafine niche?: 4 brands and 68 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in terbinafine?: Top complaints mined from reviews: Functionality-Overall, Allergies, Smell. The return rate is 0.0%.
When does demand for terbinafine peak?: Demand peaks in May–Jun; the busiest month runs 2.5× the quietest.
What does it cost to enter the terbinafine niche?: Listings span $10.40–$17.56; the average listing price is $13.72 (sweet spot $15–$100). The average incumbent carries 11,164 reviews — the moat a new listing must climb.