Is tension headache pills profitable to sell on Amazon United States?

The niche generates $302K/yr across 5 tracked products. 90-day search growth is +6.8%. Flapen's verdict: Skip it (39/100).

How competitive is the tension headache pills niche?

4 brands and 19 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in tension headache pills?

Top complaints mined from reviews: Functionality-Overall, Side Effects, Sleep Quality. The return rate is 0.0%.

When does demand for tension headache pills peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the tension headache pills niche?

Listings span $8.15–$18.89; the average listing price is $11.78 (sweet spot $15–$100). The average incumbent carries 6,226 reviews — the moat a new listing must climb.

tension headache pills

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible20.5%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Good$302K

$302K/yr · 125K searches

Avg price

Okay$11.78

avg listing price — sweet spot $15–$100

Price range

Okay$8.15–$18.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+6.8%

90-day search growth — must beat 0% to launch

Review moat

Bad6,226

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, tension headache pills is a $302K/yr Amazon United States market (125K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

tension headache pills market data

Units sold / yr: 25K–30K; avg 6,000–8,000/product
Revenue / yr: $295K–$353K; units × avg price
Conversion rate: 20.5%
Avg BSR: #47
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 67 months
Avg seller age: 158 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Excedrin66%
GenCare24%
HealthA2Z5%
NUVICARE4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top tension headache pills search terms

excedrin tension headache63K/yr +15.0%23.5% conv.
excedrin tension headache extra strength16K/yr -19.4%22.1% conv.
tylenol with caffeine9K/yr +4.6%10.3% conv.
tension relief10K/yr -15.5%1.4% conv.
acetaminophen with caffeine6K/yr +10.5%11.3% conv.
excedrin tension6K/yr +23.6%21.3% conv.
tension headache medicine4K/yr +22.3%12.2% conv.
acetaminophen caffeine3K/yr +13.8%9.9% conv.
tylenol tension headache3K/yr +15.1%17.1% conv.
aspirin free excedrin3K/yr +9.1%24.2% conv.

All search terms

Top tension headache pills products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Excedrin Tension Headache Relief Caplets Acetaminophen 500mg Caffeine 65mg Pain Reliever Aspirin-Free 100 Count

Excedrin$12.174.8★8,088 rev

GenCare - Tension Headache Relief Pain Reliever with Acetaminophen 500 mg & Caffeine 65 mg (200 Caplets) Best Value Bulk Extra Strength for Head Migraine Joint Pain & Body Ache Relief Medicine

GenCare$9.744.7★4,481 rev

HealthA2Z Tension Headache Relief | Acetaminophen 500mg | Caffeine 65mg | Pain Reliever Aid | Aspirin Free (200 caplets (Pack of 1))

HealthA2Z$9.964.7★3,942 rev

Nuvicare Tension Headache Relief Pills with 500mg Acetaminophen and 65mg Caffeine - Non Aspirin Pain Reliever Aid - Compare to Active Ingredient in Aspirin Free Excedrin Tension Headache (100 Caplets)

NUVICARE$8.154.8★498 rev

Excedrin Migraine Relief Caplets to Alleviate Migraine Symptoms - 200 Count

Excedrin$18.894.9★14,121 rev

Newest

by launch date

NUVICARE$8.15498 rev

1y ago

GenCare - Tension Headache Relief Pain Reliever with Acetaminophen 500 mg & Caffeine 65 mg (200 Caplets) Best Value Bulk Extra Strength for Head Migraine Joint Pain & Body Ache Relief Medicine

GenCare$9.744,481 rev

6y ago

HealthA2Z Tension Headache Relief | Acetaminophen 500mg | Caffeine 65mg | Pain Reliever Aid | Aspirin Free (200 caplets (Pack of 1))

HealthA2Z$9.963,942 rev

8y ago

Excedrin Tension Headache Relief Caplets Acetaminophen 500mg Caffeine 65mg Pain Reliever Aspirin-Free 100 Count

Excedrin$12.178,088 rev

17y ago

Excedrin Migraine Relief Caplets to Alleviate Migraine Symptoms - 200 Count

Excedrin$18.8914,121 rev

17y ago

What buyers say about tension headache pills

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“excellent quality and very functional”

Value For Money14%

“Reasonable price”

Efficiency13%

“Worked exactly like brand name equivalent”

Strength11%

“Extra strength”

Advertised Vs Actual Product9%

“As advertised”

Ease Of Chewing/Swallowing5%

“Easy to swallow”

Acid Regulator/Stomach Ache Relief3%

“Works great for me since I can't use the regular Excedrin”

Ingredients-Overall2%

“So Im glad the formula of Excedrin has the aspirin left out”

Durability2%

“last quite well”

Sleep Quality2%

“It does seem to take enough of the edge off that if I need to sleep, I can, which is HUGE for me”

What buyers complain about

Functionality-Overall20%

“Average, doesn't help much”

Side Effects11%

“There are documented cases of people like me with these side effects”

Sleep Quality9%

“Even sleep wasn't helping”

Acid Regulator/Stomach Ache Relief6%

“I recently had some stomach issues”

Taste-Overall6%

“taste when taking are very unfortunate”

Dosage5%

“the specific battle of pills disintegrate so much faster than any other”

Quality-Overall5%

“Garbage, does not work AT ALL”

Ingredients-Overall5%

“Contains no aspirin”

Grip5%

“Anyone with hand arthritis like me has to drag out a vice grip to open the stupid thing because you can't squeeze it if you have arthritic hands”

Color5%

“Full of dye”

Common questions

Is tension headache pills profitable to sell on Amazon United States?: The niche generates $302K/yr across 5 tracked products. 90-day search growth is +6.8%. Flapen's verdict: Skip it (39/100).
How competitive is the tension headache pills niche?: 4 brands and 19 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in tension headache pills?: Top complaints mined from reviews: Functionality-Overall, Side Effects, Sleep Quality. The return rate is 0.0%.
When does demand for tension headache pills peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the tension headache pills niche?: Listings span $8.15–$18.89; the average listing price is $11.78 (sweet spot $15–$100). The average incumbent carries 6,226 reviews — the moat a new listing must climb.