tena wipes
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$27.56avg listing price — sweet spot $15–$100
Price range
Great$5.35–$72.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great485.88avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$78K$78K/yr · 16K searches
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, tena wipes is a $78K/yr Amazon United States market (16K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
tena wipes market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- $83K–$110K
- units × avg price
- Conversion rate
- 17.8%
- Avg BSR
- #101
- Page quality
- 0%
- Prime
- 50%
- Sponsored
- 25%
- Out of stock
- 0.0%
- Avg brand age
- 62 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
28
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- TENA93%
- TENA UltraFlush7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top tena wipes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TENA Proskin Adult Wipes for Incontinence Unisex 288 ct
TENA$31.024.7★927 rev
Tena ProSkin Ultra Personal Cleansing Wipe 7-9/10 x 12.5 65720 3 Pack 144 Wipes
TENA$23.524.8★862 rev
TENA Proskin Adult Wipes for Incontinence Unisex 48 ct
TENA$5.354.7★927 rev
TENA ProSkin Classic Personal Cleansing Wipe 7-9/10 x 12.5 65724 12 Pack 576 Wipes
TENA$43.714.5★101 rev
Tena ProSkin Ultra Personal Cleansing Wipe 7-9/10 x 12.5 65720 2 Pack 96 Wipes
TENA$18.804.8★862 rev
Newest
by launch dateTENA Proskin Adult Wipes for Incontinence Unisex 288 ct
TENA$31.02927 rev
TENA Scented Aloe/Vitamin E/Chamomile Cleansing Wipes 96 ct
TENA$11.63113 rev
Tena Ultra Flush Personal Wipe Soft Pack Aloe/Vitamin E/Chamomile Scented 48 Count 65726 - Case of 576
TENA UltraFlush$72.1651 rev
TENA UltraFlush Washcloth
TENA UltraFlush$14.2944 rev
Tena ProSkin Ultra Personal Cleansing Wipe 7-9/10 x 12.5 65720 3 Pack 144 Wipes
TENA$23.52862 rev
Trending
90-day click momentumTENA Proskin Adult Wipes for Incontinence Unisex 48 ct
TENA$5.354.7★
Tena Ultra Flush Personal Wipe Soft Pack Aloe/Vitamin E/Chamomile Scented 48 Count 65726 - Case of 576
TENA UltraFlush$72.164.6★
TENA Proskin Adult Wipes for Incontinence Unisex 288 ct
TENA$31.024.7★
Tena ProSkin Ultra Personal Cleansing Wipe 7-9/10 x 12.5 65720 3 Pack 144 Wipes
TENA$23.524.8★
Tena ProSkin Ultra Personal Cleansing Wipe 7-9/10 x 12.5 65720 2 Pack 96 Wipes
TENA$18.804.8★
What buyers say about tena wipes
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to just get one wipe out”
“Good size”
“Cleans thoroughly without a perfumey smell”
“As described and excellent quality”
“Gentle on the skin”
“Large enough and lasting moisture”
“Cleans well”
“thick”
“As expected”
“Good deal”
What buyers complain about
“They are large”
“allergy season is the worst”
“I passed the date to return otherwise I would return I gave it several chance cause every time it gave me skin issue in the area”
“The batch I got was contaminated with something”
“Nothing I love them shin sensitivity and value”
“Honestly tho, I wish these body wipes had NICE scented options, like, if they collaborated with fragrance houses or skin/body care companies”
“thin—maybe too thin for some uses”
Top return reasons
Common questions
- Is tena wipes profitable to sell on Amazon United States?
- The niche generates $78K/yr across 8 tracked products. 90-day search growth is -4.2%. Flapen's verdict: Skip it (42/100).
- How competitive is the tena wipes niche?
- 2 brands and 28 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in tena wipes?
- Top complaints mined from reviews: Size-Overall, Allergies, Skin Health. The return rate is 0.3%.
- When does demand for tena wipes peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the tena wipes niche?
- Listings span $5.35–$72.16; the average listing price is $27.56 (sweet spot $15–$100). The average incumbent carries 486 reviews — the moat a new listing must climb.