Teeth Whitening Powder

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved +217.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.0M a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

+217.7%

Conversion, latest week

13.4%

Market size, estimated

$3.0Ma year

Peak month

May3.3× the quietest month

Top search term

purely white deluxe powder232K searches a year

Listings sell for $20.20 on average, from $16.33 to $28.99. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 12,500 to 15,000 of them. At $20.20 that is $253K to $303K a year per listing.

Average price

$20.20inside the $15 to $100 sweet spot

Price range

$16.33–$28.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

12,500–15,000

Revenue per listing a year

$253K–$303K

Returns

0.5%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #184 within Toothpaste. It carries 1,219 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

13.5%

Average rank

#184in Toothpaste

Average rating

4.13 starsAmazon United States average 4.42 stars

Average reviews

1,219per listing

Listings tracked

7

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

42 months