Teeth Whitening Pen

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.1M a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-2.9%

Conversion, latest week

9.6%

Market size, estimated

$2.1Ma year

Peak month

July1.7× the quietest month

Top search term

teeth whitening pen575K searches a year

Listings sell for $18.31 on average, from $2.59 to $59.47. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At $18.31 that is $110K to $146K a year per listing.

Average price

$18.31inside the $15 to $100 sweet spot

Price range

$2.59–$59.47

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

6,000–8,000

Revenue per listing a year

$110K–$146K

Returns

0.5%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #26 within Teeth Whitening. It carries 8,558 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

96%

Out of stock, average day

8.1%

Average rank

#26in Teeth Whitening

Average rating

4.18 starsAmazon United States average 4.42 stars

Average reviews

8,558per listing

Listings tracked

23

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

6Amazon's first-year sales bar

Average brand age

41 months