Skip to content

Teeth Whitening Machine

Fail

The top 5 brands take 100% of clicks, so Teeth Whitening Machine is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$271K/yr161K searches / yr
90-day growth
+2.2%search demand this quarter
Competition
80%top-5 click share · 4 brands · 16 sellers

Flapen Score

Teeth Whitening Machine against its category

The dotted line is the Health & Household average. Past it, Teeth Whitening Machine is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Teeth Whitening Machine market on Amazon at a glance

Shoppers on Amazon United States searched for Teeth Whitening Machine 161K times last year and spent an estimated $271K. All 4 brands take every click. Demand peaks in Jan–Feb–Aug–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $271K a year.

Searches, last 12 months
161K
Growth, 90 days vs prior 90
+2.2%
Conversion, latest week
4.5%
Market size, estimated
$271Ka year
Peak month
January7.6× the quietest month
Top search term
my smile teeth whitening kit49K searches a year

02 · Price

A sale here is worth $37.31.

Listings sell for $37.31 on average, from $11.97 to $125.79. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,250 to 1,500 of them. At $37.31 that is $47K to $56K a year per listing.

Average price
$37.31inside the $15 to $100 sweet spot
Price range
$11.97–$125.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
1,250–1,500
Revenue per listing a year
$47K–$56K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #43 within Teeth Whitening. It carries 10,527 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
11.5%
Average rank
#43in Teeth Whitening
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
10,527per listing
Listings tracked
11

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top Teeth Whitening Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Brand 188%
  • Brand 25%
  • Brand 34%
  • Brand 43%

Demand

Teeth Whitening Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Aug, Nov, Dec · busiest ÷ quietest = 7.6×

Search terms

Top Teeth Whitening Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • my smile teeth whitening kit49K/yr
  • teeth whitening machine20K/yr
  • my smile27K/yr
  • mysmile19K/yr
  • mysmile teeth whitening kit with led light20K/yr
  • teeth whitening light professional5K/yr
  • teeth whitening lamp6K/yr
  • teeth whitening machine professional6K/yr
  • my smile teeth whitening5K/yr
  • mysmile teeth whitening kit2K/yr

Reviews and returns

What reviews say buyers love and hate about Teeth Whitening Machine

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Tooth Brightening”
20%of negative reviews mention “Functionality-Overall”
0.9%of orders come back
“Did not work well”
A buyer, on “Functionality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Teeth Whitening Machine questions

Answered from the same tracked data.