Teeth Whitening Light

Shoppers searched for this 516K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved +119.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months

516K

Growth, 90 days vs prior 90

+119.7%

Conversion, latest week

12.1%

Market size, estimated

$1.5Ma year

Peak month

May2.3× the quietest month

Top search term

purely white deluxe teeth whitening kit146K searches a year

Listings sell for $23.78 on average, from $16.33 to $45.84. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 5,000 to 6,000 of them. At $23.78 that is $119K to $143K a year per listing.

Average price

$23.78inside the $15 to $100 sweet spot

Price range

$16.33–$45.84

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

5,000–6,000

Revenue per listing a year

$119K–$143K

Returns

0.7%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #161 within Teeth Whitening. It carries 10,565 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

5.1%

Average rank

#161in Teeth Whitening

Average rating

4.14 starsAmazon United States average 4.42 stars

Average reviews

10,565per listing

Listings tracked

8

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

40 months