Teeth Whitening Gel

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12.7M a year.

Searches, last 12 months

3.0M

Growth, 90 days vs prior 90

-2.0%

Conversion, latest week

9.1%

Market size, estimated

$12.7Ma year

Peak month

May3.0× the quietest month

Top search term

opalescence teeth whitening1.3M searches a year

Listings sell for $46.31 on average, from $12.70 to $97.56. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 8,000 to 10,000 of them. At $46.31 that is $370K to $463K a year per listing.

Average price

$46.31inside the $15 to $100 sweet spot

Price range

$12.70–$97.56

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250K–300K

Units per listing a year

8,000–10,000

Revenue per listing a year

$370K–$463K

Returns

0.7%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Teeth Whitening. It carries 7,698 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#17in Teeth Whitening

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

7,698per listing

Listings tracked

30

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

61 months