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Teeth Whitening Foam

Fail

The top 5 products take 90% of clicks, so Teeth Whitening Foam is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$97K/yr47K searches / yr
90-day growth
-9.9%search demand this quarter
Competition
90%top-5 click share · 7 brands · 37 sellers

Flapen Score

Teeth Whitening Foam against its category

The dotted line is the Health & Household average. Past it, Teeth Whitening Foam is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Teeth Whitening Foam market on Amazon at a glance

Shoppers on Amazon United States searched for Teeth Whitening Foam 47K times last year and spent an estimated $97K. The top 5 brands take 94% of clicks. Demand peaks in Oct. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 8.4% of those searches ended in a purchase.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $97K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-9.9%
Conversion, latest week
8.4%
Market size, estimated
$97Ka year
Peak month
October1.9× the quietest month
Top search term
swissker teeth whitening foam18K searches a year

02 · Price

A sale here is worth $24.52.

Listings sell for $24.52 on average, from $11.25 to $65.08. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 1,000 to 1,250 of them. At $24.52 that is $25K to $31K a year per listing.

Average price
$24.52inside the $15 to $100 sweet spot
Price range
$11.25–$65.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
1,000–1,250
Revenue per listing a year
$25K–$31K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Teeth Whitening. It carries 9,728 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#24in Teeth Whitening
Average rating
4.14 starsAmazon United States average 4.42 stars
Average reviews
9,728per listing
Listings tracked
8

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Teeth Whitening Foam products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

37

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

3%

  • Brand 168%
  • Brand 29%
  • Brand 38%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (1 brand, 3%)

Demand

Teeth Whitening Foam search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.9×

Search terms

Top Teeth Whitening Foam search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • swissker teeth whitening foam18K/yr
  • teeth whitening foam7K/yr
  • whitening foam3K/yr
  • swissklip teeth whitening foam15K/yr
  • shinefoam teeth whitening foam2K/yr
  • swissker teeth whitening2K/yr

Reviews and returns

What reviews say buyers love and hate about Teeth Whitening Foam

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Tooth Brightening”
11%of negative reviews mention “Functionality-Overall”
0.3%of orders come back
“Did Not Work”
A buyer, on “Functionality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Teeth Whitening Foam questions

Answered from the same tracked data.