Teen Overnight Pads
MaybeBuyers convert on 17.3% of searches. But the top 5 brands take 95% of clicks, so Teen Overnight Pads is a Maybe.
- Flapen Score
- 53 / 100Top 32% of 14,768 Health & Household niches · +4 vs the category median of 4953
- Market size
- $215K/yr89K searches / yr
- 90-day growth
- +63.0%search demand this quarter
- Competition
- 70%top-5 click share · 7 brands · 38 sellers
Flapen Score
Teen Overnight Pads against its category
The dotted line is the Health & Household average. Past it, Teen Overnight Pads is stronger. Inside it, weaker.
Market
The Teen Overnight Pads market on Amazon at a glance
Shoppers on Amazon United States searched for Teen Overnight Pads 89K times last year and spent an estimated $215K. The top 5 brands take 95% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 17.3% of those searches ended in a purchase.
Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.3% of those searches ended in a purchase. Searches in the last 90 days moved +63.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $215K a year.
- Searches, last 12 months
- 89K
- Growth, 90 days vs prior 90
- +63.0%
- Conversion, latest week
- 17.3%
- Market size, estimated
- $215Ka year
- Top search term
- kotex teen pads33K searches a year
02 · Price
A sale here is worth $13.94.
Listings sell for $13.94 on average, from $7.71 to $24.63. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $13.94 that is $14K to $17K a year per listing.
- Average price
- $13.94under the $15 to $100 sweet spot
- Price range
- $7.71–$24.63
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $14K–$17K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #55 within Feminine Care. It carries 3,701 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #55in Feminine Care
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 3,701per listing
- Listings tracked
- 17
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Teen Overnight Pads products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Kotex Ultra Thin Teen Pads with Wings Heavy Absorbency 36 Count (Packaging May Vary)
- Price
- $9.30
- Rating
- 4.7/5
- Reviews
- 163
- Age
- 4mo ago

Kotex Ultra Thin Teen Overnight Pads with Wings Heavy Absorbency 30 Count (Packaging May Vary)
- Price
- $9.74
- Rating
- 4.7/5
- Reviews
- 163
- Age
- 4mo ago

U by Kotex Balance Teen Ultra Thin Pads with Wings Heavy Absorbency 56 Count (4 Packs of 14) (Packaging May Vary)
- Price
- $14.25
- Rating
- 4.7/5
- Reviews
- 4,492
- Age
- 6y ago

Demifill Teen Girls Period Panties Juniors First Period Starter Underwear Soft Briefs 12-14Years
- Price
- $21.19
- Rating
- 4.4/5
- Reviews
- 4,942
- Age
- 4y ago

Always Radiant Teen with FlexFoam Pads Size 4 Overnight Absorbency with Wings Unscented Up to Zero leaks Zero Feel Protection 18 Count
- Price
- $8.88
- Rating
- 4.7/5
- Reviews
- 412
- Age
- 1y ago
Trending
estimated 90-day click momentum
Linzama Teen Girls Incontinence UnderwearHolds Up to Regular 10 Tampons Leakproof Period ViscoseReusable Size 13-14year
- Price
- $20.76
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 1y ago

Nalwort Teen Girls Period Underwear Menstrual Period Panties Leak-Proof Cotton Protective Briefs Pack of 6(Multicolor-3 10-12 Years)
- Price
- $24.63
- Rating
- 4.5/5
- Reviews
- 9,095
- Age
- 4y ago

Hanes Girls Hipster Period Underwear Comfort Period. Panties Moderate Protection 6-Pack
- Price
- $20.51
- Rating
- 4.4/5
- Reviews
- 1,146
- Age
- 2y ago

Kotex Ultra Thin Pads with Wings Regular Absorbency 50 Count (Packaging May Vary)
- Price
- $9.04
- Rating
- 4.6/5
- Reviews
- 826
- Age
- 4mo ago

Nalwort Teen Girls Period Underwear Menstrual Period Panties Leak-Proof Cotton Protective Briefs Pack of 6(Multicolor-5 12-14 Years)
- Price
- $23.51
- Rating
- 4.5/5
- Reviews
- 9,095
- Age
- 6y ago
Newest
by launch date
Kotex Ultra Thin Teen Pads with Wings Heavy Absorbency 36 Count (Packaging May Vary)
- Price
- $9.30
- Rating
- 4.7/5
- Reviews
- 163
- Age
- 4mo ago

Kotex Ultra Thin Teen Overnight Pads with Wings Heavy Absorbency 30 Count (Packaging May Vary)
- Price
- $9.74
- Rating
- 4.7/5
- Reviews
- 163
- Age
- 4mo ago

Kotex Ultra Thin Pads with Wings Regular Absorbency 50 Count (Packaging May Vary)
- Price
- $9.04
- Rating
- 4.6/5
- Reviews
- 826
- Age
- 4mo ago

Kotex Ultra Thin Pads Regular Absorbency 60 Count (Packaging May Vary)
- Price
- $9.02
- Rating
- 4.2/5
- Reviews
- 214
- Age
- 4mo ago

Kotex Ultra Thin Pads with Wings Heavy Absorbency 46 Count (Packaging May Vary)
- Price
- $8.98
- Rating
- 4.6/5
- Reviews
- 826
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
38
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
2%
- Kotex58%
- U by Kotex17%
- Demifill11%
- Always7%
- Nalwort3%
- Linzama3%
- Open — no brand owns it (1 brand, 2%)
Demand
Teen Overnight Pads search demand
Weekly searches over the year. Pick a range.
Search terms
Top Teen Overnight Pads search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kotex teen pads33K/yr
- kotex teen18K/yr
- kotex teen overnight pads6K/yr
- teen overnight pads7K/yr
- kotex pads for teens3K/yr
- u by kotex teen pads4K/yr
- teen kotex pads3K/yr
- kotex pads teen3K/yr
- u teen pads3K/yr
- u by kotex teen3K/yr
Reviews and returns
What reviews say buyers love and hate about Teen Overnight Pads
We read the reviews and the return reasons for every product selling here.
“Calling them regular sized or ultra thin is completely inaccurate”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Teen Overnight Pads questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









