teen overnight pads
Worth a lookShows searches that convert (17.3% search→purchase), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Conversion
Incredible17.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Growth
Great+63.0%90-day search growth — must beat 0% to launch
Avg price
Good$13.94avg listing price — sweet spot $15–$100
Price range
Good$7.71–$24.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$215K$215K/yr · 89K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,700.82avg incumbent reviews — the moat a new listing must climb
Competition
Bad70%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, teen overnight pads is a $215K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 95% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
teen overnight pads market data
- Units sold / yr
- 15K–20K
- avg 1,000–1,250/product
- Revenue / yr
- $209K–$279K
- units × avg price
- Conversion rate
- 17.3%
- Avg BSR
- #55
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 76%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 133 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
38
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
2%
- Kotex58%
- U by Kotex17%
- Demifill11%
- Always7%
- Nalwort3%
- Linzama3%
- Open — no brand owns it (1 brand, 2%)
Demand
Weekly Amazon search volume, last 10 weeks — +63.0% search growth over the last 90 days.Top teen overnight pads search terms
- kotex teen pads33K/yr
- kotex teen18K/yr
- kotex teen overnight pads6K/yr
- teen overnight pads7K/yr
- kotex pads for teens3K/yr
- u by kotex teen pads4K/yr
- teen kotex pads3K/yr
- kotex pads teen3K/yr
- u teen pads3K/yr
- u by kotex teen3K/yr
Top teen overnight pads products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kotex Ultra Thin Teen Pads with Wings Heavy Absorbency 36 Count (Packaging May Vary)
Kotex$9.304.7★163 rev
Kotex Ultra Thin Teen Overnight Pads with Wings Heavy Absorbency 30 Count (Packaging May Vary)
Kotex$9.744.7★163 rev
U by Kotex Balance Teen Ultra Thin Pads with Wings Heavy Absorbency 56 Count (4 Packs of 14) (Packaging May Vary)
U by Kotex$14.254.7★4,492 rev
Demifill Teen Girls Period Panties Juniors First Period Starter Underwear Soft Briefs 12-14Years
Demifill$21.194.4★4,942 rev
Always Radiant Teen with FlexFoam Pads Size 4 Overnight Absorbency with Wings Unscented Up to Zero leaks Zero Feel Protection 18 Count
Always$8.884.7★412 rev
Newest
by launch dateKotex Ultra Thin Teen Pads with Wings Heavy Absorbency 36 Count (Packaging May Vary)
Kotex$9.30163 rev
Kotex Ultra Thin Teen Overnight Pads with Wings Heavy Absorbency 30 Count (Packaging May Vary)
Kotex$9.74163 rev
Kotex Ultra Thin Pads with Wings Regular Absorbency 50 Count (Packaging May Vary)
Kotex$9.04826 rev
Kotex Ultra Thin Pads Regular Absorbency 60 Count (Packaging May Vary)
Kotex$9.02214 rev
Kotex Ultra Thin Pads with Wings Heavy Absorbency 46 Count (Packaging May Vary)
Kotex$8.98826 rev
Trending
90-day click momentum
Linzama Teen Girls Incontinence UnderwearHolds Up to Regular 10 Tampons Leakproof Period ViscoseReusable Size 13-14year
Linzama$20.764.2★
Nalwort Teen Girls Period Underwear Menstrual Period Panties Leak-Proof Cotton Protective Briefs Pack of 6(Multicolor-3 10-12 Years)
Nalwort$24.634.5★
Hanes Girls Hipster Period Underwear Comfort Period. Panties Moderate Protection 6-Pack
Hanes$20.514.4★
Kotex Ultra Thin Pads with Wings Regular Absorbency 50 Count (Packaging May Vary)
Kotex$9.044.6★
Nalwort Teen Girls Period Underwear Menstrual Period Panties Leak-Proof Cotton Protective Briefs Pack of 6(Multicolor-5 12-14 Years)
Nalwort$23.514.5★
What buyers say about teen overnight pads
What buyers praise and complain about, mined from review topics.What buyers love
“These are incredibly comfortable and breathable”
“Excellent Absorbency”
“Overall its a quality affordable product”
“Nice big box too”
“They were super comfortable and leak proof”
“Good price”
“These ultra thin pads from Kotex have a smooth, soft, and comfortable feel to them”
“Soft, absorbent”
“nicer for lighter days”
“Overall, a great product that delivers exactly what it promises”
What buyers complain about
“Calling them regular sized or ultra thin is completely inaccurate”
“Runs big”
“Cheaply made”
“Absolutely no adhesive”
“Allergic reaction”
“Not really that absorbent, not impressed”
“Bright colors on both sides of the pad, horrible idea”
“leak”
“Not comfortable”
“Didnt work at all”
Top return reasons
Common questions
- Is teen overnight pads profitable to sell on Amazon United States?
- The niche generates $215K/yr across 17 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +63.0%. Flapen's verdict: Worth a look (53/100).
- How competitive is the teen overnight pads niche?
- 7 brands and 38 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in teen overnight pads?
- Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 0.5%.
- What does it cost to enter the teen overnight pads niche?
- Listings span $7.71–$24.63; the average listing price is $13.94 (sweet spot $15–$100). The average incumbent carries 3,701 reviews — the moat a new listing must climb.