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Teen Overnight Pads

Maybe

Buyers convert on 17.3% of searches. But the top 5 brands take 95% of clicks, so Teen Overnight Pads is a Maybe.

Flapen Score
53
53 / 100
Top 32% of 14,768 Health & Household niches · +4 vs the category median of 49
Market size
$215K/yr89K searches / yr
90-day growth
+63.0%search demand this quarter
Competition
70%top-5 click share · 7 brands · 38 sellers

Flapen Score

Teen Overnight Pads against its category

The dotted line is the Health & Household average. Past it, Teen Overnight Pads is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Teen Overnight Pads market on Amazon at a glance

Shoppers on Amazon United States searched for Teen Overnight Pads 89K times last year and spent an estimated $215K. The top 5 brands take 95% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 17.3% of those searches ended in a purchase.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.3% of those searches ended in a purchase. Searches in the last 90 days moved +63.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $215K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
+63.0%
Conversion, latest week
17.3%
Market size, estimated
$215Ka year
Top search term
kotex teen pads33K searches a year

02 · Price

A sale here is worth $13.94.

Listings sell for $13.94 on average, from $7.71 to $24.63. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $13.94 that is $14K to $17K a year per listing.

Average price
$13.94under the $15 to $100 sweet spot
Price range
$7.71–$24.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
$14K–$17K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #55 within Feminine Care. It carries 3,701 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#55in Feminine Care
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
3,701per listing
Listings tracked
17

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
53 months

Products

Top Teen Overnight Pads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

38

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

2%

  • Brand 158%
  • Brand 217%
  • Brand 311%
  • Brand 47%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Teen Overnight Pads search demand

Weekly searches over the year. Pick a range.

3K2KSpike '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

Search terms

Top Teen Overnight Pads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kotex teen pads33K/yr
  • kotex teen18K/yr
  • kotex teen overnight pads6K/yr
  • teen overnight pads7K/yr
  • kotex pads for teens3K/yr
  • u by kotex teen pads4K/yr
  • teen kotex pads3K/yr
  • kotex pads teen3K/yr
  • u teen pads3K/yr
  • u by kotex teen3K/yr

Reviews and returns

What reviews say buyers love and hate about Teen Overnight Pads

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Comfort-Overall”
12%of negative reviews mention “Thickness”
0.5%of orders come back
“Calling them regular sized or ultra thin is completely inaccurate”
A buyer, on “Thickness”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Teen Overnight Pads questions

Answered from the same tracked data.