tecnu
Launch itA $1.1M/yr market growing +384.8% this quarter with returns at 0.1% — clears our launch bar.
Growth
Incredible+384.8%90-day search growth — must beat 0% to launch
Conversion
Incredible22.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great$19.09avg listing price — sweet spot $15–$100
Market size
Great$1.1M$1.1M/yr · 263K searches
Price range
Great$10.12–$35.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,940.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, tecnu is a $1.1M/yr Amazon United States market (263K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Launch it — 60/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
tecnu market data
- Units sold / yr
- 60K–80K
- avg 8,000–10,000/product
- Revenue / yr
- $1.1M–$1.5M
- units × avg price
- Conversion rate
- 22.8%
- Avg BSR
- #254
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 65 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
17
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Tecnu47%
- Tecnu Extreme46%
- Calagel7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +384.8% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 13.5×
Top tecnu search terms
- tecnu poison. ivy treatment96K/yr
- tecnu93K/yr
- tecnu extreme14K/yr
- poison ivy scrub13K/yr
- technu14K/yr
- tecnu extreme poison. ivy treatment scrub12K/yr
- tecnu soap6K/yr
- tecnu poison ivy5K/yr
- tecnu scrub5K/yr
- tech nu2K/yr
Top tecnu products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tecnu Extreme Poison Ivy & Oak Scrub Poison Ivy Treatment Removes Poisonous Plant Oils That Cause Rash and Itching
Tecnu Extreme$12.494.7★14,139 rev
Tecnu Original Poison Oak & Ivy Outdoor Skin Cleanser - First Step in Poison Ivy Treatment Camping Essentials 12 Fluid Ounce
Tecnu$14.404.8★3,335 rev
Tecnu Ivy Complete Kit the All-in-one Solution for Poison Ivy and Oak Rash
Tecnu$19.684.7★90 rev
Tecnu Extreme Poison Ivy and Oak Scrub Removes Poisonous Plant Oils That Cause Rash and Itching 10 Ounces
Tecnu Extreme$29.454.7★14,139 rev
Tecnu Original Poison Oak & Ivy Outdoor Skin Cleanser 32 Fl Oz First Step in Poison Ivy Treatment Removes Rash Causing Oils from Skin Gear Clothing Tools and Removes Skunk Odor from Dog Fur
Tecnu$35.374.8★3,169 rev
Newest
by launch dateTecnu Ivy Complete Kit the All-in-one Solution for Poison Ivy and Oak Rash
Tecnu$19.6890 rev
Tecnu Detox Wipes Poison Ivy Wipes Large Individual Towelettes Remove Rash-Causing Oil from Skin Waterless Also for Oak and Sumac Camping Essentials 12 Count
Tecnu$18.98907 rev
Tecnu Extreme Poison Ivy and Oak Scrub Removes Poisonous Plant Oils That Cause Rash and Itching 10 Ounces
Tecnu Extreme$29.4514,139 rev
Tecnu Original Poison Oak & Ivy Outdoor Skin Cleanser - First Step in Poison Ivy Treatment Camping Essentials 12 Fluid Ounce
Tecnu$14.403,335 rev
Tecnu Calagel Anti-Itch Gel Maximum Strength for Poison Ivy Rashes Bug Bites Stings and Minor Burns 6 oz
Calagel$10.126,122 rev
Trending
90-day click momentumTecnu Ivy Complete Kit the All-in-one Solution for Poison Ivy and Oak Rash
Tecnu$19.684.7★
Tecnu Extreme Poison Ivy and Oak Scrub Removes Poisonous Plant Oils That Cause Rash and Itching 10 Ounces
Tecnu Extreme$29.454.7★
Tecnu Original Poison Oak & Ivy Outdoor Skin Cleanser - First Step in Poison Ivy Treatment Camping Essentials 12 Fluid Ounce
Tecnu$14.404.8★
Tecnu Original Poison Oak & Ivy Outdoor Skin Cleanser 32 Fl Oz First Step in Poison Ivy Treatment Removes Rash Causing Oils from Skin Gear Clothing Tools and Removes Skunk Odor from Dog Fur
Tecnu$35.374.8★
Tecnu Extreme Poison Ivy & Oak Scrub Poison Ivy Treatment Removes Poisonous Plant Oils That Cause Rash and Itching
Tecnu Extreme$12.494.7★
What buyers say about tecnu
What buyers praise and complain about, mined from review topics.What buyers love
“helps to control itching”
“Very effective”
“What a wonderful effective product”
“It takes the itch away”
“Worth the price”
“Its very easy to use”
“Convenient preventative”
“Very effective”
“Works amazing best thing found for poison ivy yet”
“Must have for any bug bites or poisonous plants”
What buyers complain about
“it also turns out I'm INSANELY allergic to that”
“Did Nothing to relieve itch/pain”
“Contradicting instructions/directions”
“Misleading description of effectiveness”
“Didn't work”
“if I didnt find this stuff I probably would have itched my skin off”
“It has fragrance chemicals”
“Dried it out”
“This stuff is junk”
“I am very sensitive to poison ivy”
Top return reasons
Common questions
- Is tecnu profitable to sell on Amazon United States?
- The niche generates $1.1M/yr across 8 tracked products. 90-day search growth is +384.8%. Flapen's verdict: Launch it (60/100).
- How competitive is the tecnu niche?
- 3 brands and 17 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in tecnu?
- Top complaints mined from reviews: Allergies, Itch Relief, Instructions/User Manual/Troubleshooting. The return rate is 0.1%.
- When does demand for tecnu peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 13.5× the quietest.
- What does it cost to enter the tecnu niche?
- Listings span $10.12–$35.37; the average listing price is $19.09 (sweet spot $15–$100). The average incumbent carries 5,941 reviews — the moat a new listing must climb.