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Tecnu

Maybe

Search demand grew +384.8% this quarter. But the top 5 brands take 100% of clicks, so Tecnu is a Maybe.

Filters Trending
Flapen Score
60
60 / 100
Top 11% of 14,768 Health & Household niches · +11 vs the category median of 49
Market size
$1.1M/yr263K searches / yr
90-day growth
+384.8%search demand this quarter
Competition
85%top-5 click share · 3 brands · 17 sellers

Flapen Score

Tecnu against its category

The dotted line is the Health & Household average. Past it, Tecnu is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tecnu market on Amazon at a glance

Shoppers on Amazon United States searched for Tecnu 263K times last year and spent an estimated $1.1M. All 3 brands take every click. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 22.8% of those searches ended in a purchase.

Shoppers searched for this 263K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 22.8% of those searches ended in a purchase. Searches in the last 90 days moved +384.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
263K
Growth, 90 days vs prior 90
+384.8%
Conversion, latest week
22.8%
Market size, estimated
$1.1Ma year
Peak month
June13.5× the quietest month
Top search term
tecnu poison. ivy treatment96K searches a year

02 · Price

A sale here is worth $19.09.

Listings sell for $19.09 on average, from $10.12 to $35.37. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 8,000 to 10,000 of them. At $19.09 that is $153K to $191K a year per listing.

Average price
$19.09inside the $15 to $100 sweet spot
Price range
$10.12–$35.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
8,000–10,000
Revenue per listing a year
$153K–$191K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #254 within Itching & Rash Treatments. It carries 5,941 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#254in Itching & Rash Treatments
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
5,941per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Tecnu products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

17

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Brand 147%
  • Brand 246%
  • Brand 37%

Demand

Tecnu search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 13.5×

Search terms

Top Tecnu search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tecnu poison. ivy treatment96K/yr
  • tecnu93K/yr
  • tecnu extreme14K/yr
  • poison ivy scrub13K/yr
  • technu14K/yr
  • tecnu extreme poison. ivy treatment scrub12K/yr
  • tecnu soap6K/yr
  • tecnu poison ivy5K/yr
  • tecnu scrub5K/yr
  • tech nu2K/yr

Reviews and returns

What reviews say buyers love and hate about Tecnu

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Itch Relief”
28%of negative reviews mention “Allergies”
0.1%of orders come back
“it also turns out I'm INSANELY allergic to that”
A buyer, on “Allergies”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Tecnu questions

Answered from the same tracked data.