Is teal wrapping paper profitable to sell on Amazon United States?

The niche generates $35K/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +4.5%. Flapen's verdict: Skip it (37/100).

How competitive is the teal wrapping paper niche?

11 brands and 13 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in teal wrapping paper?

Top complaints mined from reviews: Thickness, Size-Overall, Smell. The return rate is 2.2%.

When does demand for teal wrapping paper peak?

Demand peaks in Nov–Dec; the busiest month runs 9.7× the quietest.

What does it cost to enter the teal wrapping paper niche?

Listings span $7.08–$21.43; the average listing price is $10.38 (sweet spot $15–$100). The average incumbent carries 1,141 reviews — the moat a new listing must climb.

teal wrapping paper

Skip it

A small market ($35K/yr) — this niche doesn't clear our bar today.

Returns

Good2.2%

return rate — above 5% kills the launch gate

Review moat

Good1,141.35

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Price range

Okay$7.08–$21.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Avg price

Okay$10.38

avg listing price — sweet spot $15–$100

Growth

Okay+4.5%

90-day search growth — must beat 0% to launch

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$35K

$35K/yr · 75K searches

According to Flapen's Amazon United States niche tracking, teal wrapping paper is a $35K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

teal wrapping paper market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $31K–$42K; units × avg price
Conversion rate: 4.5%
Avg BSR: #473
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 10.3%
Avg brand age: 31 months
Avg seller age: 183 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

15%

WRAPAHOLIC49%
Yarcony11%
SMART&CASUAL10%
Juertime6%
Burymento5%
PH PERKHOMY4%
Open — no brand owns it (5 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 9.7×

Open Trend

Top teal wrapping paper search terms

teal wrapping paper34K/yr +13.9%3.4% conv.
turquoise wrapping paper12K/yr -6.6%3.1% conv.
tiffany blue wrapping paper11K/yr -16.6%6.3% conv.
teal christmas wrapping paper13K/yr +98.7%0.0% conv.
turquoise christmas wrapping paper5K/yr +29.6%0.0% conv.

All search terms

Top teal wrapping paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

WRAPAHOLIC Kraft Teal Wrapping Paper Roll - Mini Roll - 17 Inch x 33 Feet - Solid Color Wrapping Paper Perfect for Birthday Wedding Baby Shower Bridal Shower

WRAPAHOLIC$10.624.6★203 rev

Yarcony Metallic Iridescent Wrapping Paper - 17Inch x 33Feet - Blue Iridescence Holographic Pattern Boy Fairy Gift Wrap Present Paper for Birthday Wedding Bridal Shower Valentines Day Mothers Day

Yarcony$12.824.6★281 rev

SMART&CASUAL Brown Wrapping Paper Roll 17.81 200(100) Kraft Paper for Craft Gift Bulletin Board Banner Bouquet Flower Table Covering Packing Shipping Moving 70GSM 50LB(Brown 17.8 x 1 200)

SMART&CASUAL$7.284.6★1,634 rev

WRAPAHOLIC Reversible Wrapping Paper - Mini Roll - 17 Inch X 33 Feet - Teal and White Plaid Design for Birthday Holiday Wedding Baby Shower

WRAPAHOLIC$9.824.8★780 rev

Juertime Matte Blue Wrapping Paper Reversible Pearly-Lustre Gift Wrap Paper Perfect for Wedding Birthday Christmas Baby Shower - Mini Roll 17 Inches X 32.8 Feet

Juertime$9.374.5★242 rev

Newest

by launch date

LaRibbons Light Blue Wrapping Paper Mini Roll-17 Inch x 33 Feet Solid Color Pearly-Lustre Gift Wrapping Paper Rolls for Baby Shower Wedding Valentines Day Birthday Bridal Shower

LaRibbons$9.62627 rev

6mo ago

Juertime Matte Blue Wrapping Paper Reversible Pearly-Lustre Gift Wrap Paper Perfect for Wedding Birthday Christmas Baby Shower - Mini Roll 17 Inches X 32.8 Feet

Juertime$9.37242 rev

6mo ago

WRAPAHOLIC 30 Inch Kraft Teal Wrapping Paper Roll - 30 Inch x 33 Feet - Solid Color Wrapping Paper Perfect for Birthday Wedding Baby Shower Bridal Shower

WRAPAHOLIC$21.43203 rev

9mo ago

Burymento Blue Wrapping Paper Roll Metallic Holographic Point Gift Wrap for Birthday Valentines Mothers day Graduation Wedding Fathers day Baby Shower Christmas (17 IN x 32.8 FT)

Burymento$11.841,298 rev

1y ago

WRAPAHOLIC Kraft Teal Wrapping Paper Roll - Mini Roll - 17 Inch x 33 Feet - Solid Color Wrapping Paper Perfect for Birthday Wedding Baby Shower Bridal Shower

WRAPAHOLIC$10.62203 rev

1y ago

What buyers say about teal wrapping paper

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Good quality”

Color14%

“Gorgeous color”

Ease Of Use9%

“Useful”

Value For Money9%

“Good deal”

Thickness7%

“Is the perfect thickness for folding corners”

Gifting Purpose6%

“Cute gift bag”

Advertised Vs Actual Product6%

“Gets the job done”

Durability5%

“didn't rip easily”

Flexibility4%

“Versatile”

Weight Heavy2%

“Nice Weight for Wrapping”

What buyers complain about

Thickness26%

“fairly thin material”

Size-Overall17%

“Terribly thought out sizing”

Smell9%

“But my first customer that got the there item packed with this complained of a moldy smell”

Thin7%

“Thin”

Product Condition4%

“looks used”

Durability2%

“rips very easy”

Value For Money2%

“little bit expensive though for what it is”

Strength2%

“Not heavy duty”

Adhesion/Stickiness2%

“will not held tape”

Weight Heavy2%

“Not heavy duty”

Top return reasons

Size-Overall62%

Value For Money12%

Color8%

Advertised Vs Actual Product6%

Thin3%

Functionality-Overall2%

Thickness2%

Quality-Overall1%

Adhesion/Stickiness1%

Material Quality1%

Common questions

Is teal wrapping paper profitable to sell on Amazon United States?: The niche generates $35K/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +4.5%. Flapen's verdict: Skip it (37/100).
How competitive is the teal wrapping paper niche?: 11 brands and 13 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in teal wrapping paper?: Top complaints mined from reviews: Thickness, Size-Overall, Smell. The return rate is 2.2%.
When does demand for teal wrapping paper peak?: Demand peaks in Nov–Dec; the busiest month runs 9.7× the quietest.
What does it cost to enter the teal wrapping paper niche?: Listings span $7.08–$21.43; the average listing price is $10.38 (sweet spot $15–$100). The average incumbent carries 1,141 reviews — the moat a new listing must climb.