Skip to content
56

teal plates

Worth a look

Shows no brand lock-in (top 5 brands take 31% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 34Growth 40Conversion 32Competition 86Returns 44Price range 65Avg price 95Brand share 96Review moat 62Quality gap 35

Brand share

Incredible31%

top-5 brand share — no brand owns this niche

Avg price

Incredible$38.43

avg listing price — sweet spot $15–$100

Competition

Great29%

top-5 click share — an open shelf

Price range

Good$5.33–$135.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,036.11

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Growth

Okay+11.7%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$161K

$161K/yr · 166K searches

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, teal plates is a $161K/yr Amazon United States market (166K searches/yr). The top 5 brands hold 31% of demand. Demand peaks in May. Verdict: Worth a look — 56/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

teal plates market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
$115K–$154K
units × avg price
Conversion rate
2.5%
Avg BSR
#797
Page quality
0%
Prime
95%
Sponsored
83%
Out of stock
8.6%
Avg brand age
41 months
Avg seller age
168 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

48 falling

Sellers

58

Top-5 brand share

31%

Top 20: 70%

Top-5 click share

29%

Top 20: 62%

Open market

65%

  • Generic12%
  • Gibson Elite6%
  • Nervure5%
  • joy akkess4%
  • Elama4%
  • TP4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.7% search growth over the last 90 days.
4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 2.9×

Top teal plates search terms

  • teal plates24K/yr
  • teal paper plates17K/yr
  • teal dinnerware set14K/yr
  • teal plastic plates11K/yr
  • teal dishes13K/yr
  • turquoise plates10K/yr
  • teal party plates8K/yr
  • turquoise dinnerware set11K/yr
  • turquoise dishes8K/yr
  • teal plates and napkins party supplies5K/yr
All search terms

Top teal plates products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$6K8%$13K12%$19K16%$26K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about teal plates

What buyers praise and complain about, mined from review topics.

What buyers love

Color28%

“Colors are so vibrant”

Quality-Overall24%

“Awesome quality”

Value For Money8%

“Good deal”

Advertised Vs Actual Product5%

“Exactly as expected”

Durability4%

“Durable and Cute”

Design-Overall4%

“The design was nice”

Strength4%

“Love my dishes very sturdy”

Weight Heavy3%

“Heavy, as pictured, arrived in good condition”

Dishwasher Safe2%

“Dishwasher and microwave safe”

Size-Overall2%

“Great size”

What buyers complain about

Quality-Overall18%

“Cheap”

Strength8%

“broke very easily”

Weight Heavy7%

“the materials are heavy”

Microwave Safe6%

“Not microwave safe”

Size-Overall5%

“The bowls are small across”

Color4%

“color bleeds off the napkins”

Thickness3%

“.Targets are thicker”

Value For Money2%

“Cheap”

Color Fading/Discoloration2%

“they leave a ring of discoloration in my table and my counters”

Durability2%

“broke very easily”

Top return reasons

Color43%
Size-Overall13%
Advertised Vs Actual Product8%
Material Quality7%
Value For Money6%
Microwave Safe5%
Quality-Overall4%
Strength3%
Thin3%
Weight Heavy1%

Common questions

Is teal plates profitable to sell on Amazon United States?
The niche generates $161K/yr across 63 tracked products. 2 of 15 products launched in the last 360 days are still selling. 90-day search growth is +11.7%. Flapen's verdict: Worth a look (56/100).
How competitive is the teal plates niche?
48 brands and 58 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 31% of demand.
What do buyers complain about in teal plates?
Top complaints mined from reviews: Quality-Overall, Strength, Weight Heavy. The return rate is 3.5%.
When does demand for teal plates peak?
Demand peaks in May; the busiest month runs 2.9× the quietest.
What does it cost to enter the teal plates niche?
Listings span $5.33–$135.44; the average listing price is $38.43 (sweet spot $15–$100). The average incumbent carries 1,036 reviews — the moat a new listing must climb.