Is teal napkins profitable to sell on Amazon United States?

The niche generates $42K/yr across 77 tracked products. 0 of 18 products launched in the last 360 days are still selling. 90-day search growth is +13.6%. Flapen's verdict: Worth a look (50/100).

How competitive is the teal napkins niche?

54 brands and 64 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 39% of demand.

What do buyers complain about in teal napkins?

Top complaints mined from reviews: Color, Size-Overall, Thickness. The return rate is 5.3% — above our launch gate.

When does demand for teal napkins peak?

Demand peaks in May; the busiest month runs 1.8× the quietest.

What does it cost to enter the teal napkins niche?

Listings span $5.98–$42.15; the average listing price is $16.00 (sweet spot $15–$100). The average incumbent carries 2,161 reviews — the moat a new listing must climb.

teal napkins

Worth a look

Shows no brand lock-in (top 5 brands take 39% of clicks), but a small market ($42K/yr) keeps it on the watch list.

Brand share

Incredible39%

top-5 brand share — no brand owns this niche

Competition

Great26%

top-5 click share — an open shelf

Avg price

Great$16.00

avg listing price — sweet spot $15–$100

Price range

Great$5.98–$42.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,160.68

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+13.6%

90-day search growth — must beat 0% to launch

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Bad5.3%

return rate — above 5% kills the launch gate

Market size

Bad$42K

$42K/yr · 78K searches

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, teal napkins is a $42K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in May. Verdict: Worth a look — 50/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

teal napkins market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $64K–$80K; units × avg price
Conversion rate: 3.4%
Avg BSR: #411
Page quality: 0%
Prime: 96%
Sponsored: 86%
Out of stock: 4.3%
Avg brand age: 41 months
Avg seller age: 176 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

54 falling

Sellers

Top-5 brand share

39%

Top 20: 79%

Top-5 click share

26%

Top 20: 60%

Open market

56%

Party Solids11%
Generic9%
Stxy's8%
ESKAY PRODUCTS5%
Perfect Stix5%
JAM Paper5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +13.6% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 1.8×

Open Trend

Top teal napkins search terms

teal napkins31K/yr +21.2%3.8% conv.
turquoise napkins12K/yr +29.2%3.0% conv.
teal cloth napkins9K/yr -14.6%2.0% conv.
teal paper napkins6K/yr +19.6%3.5% conv.
teal napkins cloth7K/yr -20.7%2.3% conv.
teal cocktail napkins4K/yr +49.2%6.4% conv.
aqua napkins4K/yr +10.9%2.5% conv.
teal napkins disposable4K/yr +1.8%4.1% conv.

All search terms

Top teal napkins products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Teal Dinner Napkins | 2-Ply | 15 x 17 | 100/pack

Generic$16.224.4★37 rev

Perfect Stix- 2ply Turquoise Beverage Napkins -5 x 5-Pack of 100ct

Perfect Stix$8.824.7★20 rev

JAM PAPER Small Beverage Napkins - 5 x 5 - Sea Blue/Electric Blue - 50/Pack

JAM Paper$6.844.6★3,339 rev

Party Solids Turquoise Napkins Disposable Everyday 50 Pcs 2 Ply Turquoise Cocktail Napkins Paper Everyday For Parties & Party Supplies

Party Solids$8.434.6★799 rev

Stxys 3ply Teal Napkins Disposable with (Non-Toxic Ink) Beverage Turquoise napkins Aqua Blue Paper Cocktail Napkin set (60ct) 5 x 5

Stxy's$11.474.3★21 rev

Newest

by launch date

DeZerlor 20 Pack Teal Green Cheesecloth Napkins Summer Cloth Napkins Set of 20 Dinner Napkins Bulk 21x21 Inches for Wedding Bridal Shower Baby Shower Parties

DeZerlor$16.721,246 rev

4mo ago

Stxys Striped Teal Napkins (Non-Toxic Ink) Turquoise Aqua Paper Cocktail Napkins Teal and White Disposable Napkin set (50ct) 5 x 5

Stxy's$10.321 rev

8mo ago

Party Solids Turquoise Paper Napkins Disposable Everyday 200 Pcs 2 Ply Turquoise Cocktail Napkins Paper Everyday For Parties & Party Supplies

Party Solids$17.4689 rev

9mo ago

FOLINS&HOME Teal Heavy Duty Cloth Napkins Set of 4 - Decorative 17x17 Inch Polyester Napkins with Hemmed Edges 210GSM Washable & Reusable for Dinner Wedding Party Banquet & Everyday Use

FOLINS&HOME$7.76342 rev

10mo ago

Teal Dinner Napkins | 2-Ply | 15 x 17 | 100/pack

Generic$16.2237 rev

11mo ago

What buyers say about teal napkins

What buyers praise and complain about, mined from review topics.

What buyers love

Color31%

“the color is beautiful”

Quality-Overall24%

“Good quality”

Value For Money8%

“These are cost-effective and beautiful”

Soft Feel5%

“Nice and soft too”

Design-Overall4%

“Beautiful decor add”

Upholstery/Fabric Quality3%

“Good fabric and perfect teal blue color”

Size-Overall3%

“The size is great”

Shape/Style3%

“Elegant”

Thickness2%

“a good thickness”

Durability2%

“They are the perfect durability and weight”

What buyers complain about

Color21%

“Incorrect color”

Size-Overall14%

“Small”

Thickness9%

“Could be thicker”

Advertised Vs Actual Product9%

“not as described”

Stain Resistance6%

“food stains remain”

Material Quality6%

“The cloth is not cotton”

Smell6%

“Horrible smell”

Quality-Overall3%

“I am very disappointed with the quality of your product”

Color Fading/Discoloration3%

“the color bleeds if they get wet”

Shape/Style2%

“NOT SQUARE”

Top return reasons

Color67%

Size-Overall9%

Material Quality6%

Display Colors4%

Advertised Vs Actual Product4%

Quality-Overall2%

Value For Money2%

Thin1%

Weight Light1%

Brightness/Shine/Glow0%

Common questions

Is teal napkins profitable to sell on Amazon United States?: The niche generates $42K/yr across 77 tracked products. 0 of 18 products launched in the last 360 days are still selling. 90-day search growth is +13.6%. Flapen's verdict: Worth a look (50/100).
How competitive is the teal napkins niche?: 54 brands and 64 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 39% of demand.
What do buyers complain about in teal napkins?: Top complaints mined from reviews: Color, Size-Overall, Thickness. The return rate is 5.3% — above our launch gate.
When does demand for teal napkins peak?: Demand peaks in May; the busiest month runs 1.8× the quietest.
What does it cost to enter the teal napkins niche?: Listings span $5.98–$42.15; the average listing price is $16.00 (sweet spot $15–$100). The average incumbent carries 2,161 reviews — the moat a new listing must climb.