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Tea Tree Balm

Fail

Shoppers spend an estimated $103K a year here, so Tea Tree Balm is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$103K/yr64K searches / yr
90-day growth
+0.1%search demand this quarter
Competition
65%top-5 click share · 13 brands · 64 sellers

Flapen Score

Tea Tree Balm against its category

The dotted line is the Health & Household average. Past it, Tea Tree Balm is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tea Tree Balm market on Amazon at a glance

Shoppers on Amazon United States searched for Tea Tree Balm 64K times last year and spent an estimated $103K. The top 5 brands take 77% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 10.4% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
+0.1%
Conversion, latest week
10.4%
Market size, estimated
$103Ka year
Peak month
June1.5× the quietest month
Top search term
tea tree balm31K searches a year

02 · Price

A sale here is worth $15.38.

Listings sell for $15.38 on average, from $7.69 to $36.51. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $15.38 that is $4K to $8K a year per listing.

Average price
$15.38inside the $15 to $100 sweet spot
Price range
$7.69–$36.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #457 within Ayurveda. It carries 3,001 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#457in Ayurveda
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
3,001per listing
Listings tracked
19

04 · Newcomers

3 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
76 months

Products

Top Tea Tree Balm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 flat

Sellers

64

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

17%

  • Brand 129%
  • Brand 223%
  • Brand 311%
  • Brand 47%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (7 brands, 17%)

Demand

Tea Tree Balm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Tea Tree Balm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tea tree balm31K/yr
  • tea tree oil balm9K/yr
  • tea tree ointment8K/yr
  • tea tree balm antifungal5K/yr
  • tea tree salve4K/yr
  • tea tree balm for skin3K/yr
  • tea tree oil ointment3K/yr
  • tea tree foot balm2K/yr

Reviews and returns

What reviews say buyers love and hate about Tea Tree Balm

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Smell”
16%of negative reviews mention “Smell”
0.5%of orders come back
“unpleasant to me scent”
A buyer, on “Smell”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Tea Tree Balm questions

Answered from the same tracked data.