Is tattoo vaseline profitable to sell on Amazon United States?

The niche generates $9.7M/yr across 13 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -20.8%. Flapen's verdict: Skip it (46/100).

How competitive is the tattoo vaseline niche?

2 brands and 69 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in tattoo vaseline?

Top complaints mined from reviews: Size-Overall, Oily/Greasy, Smell. The return rate is 0.5%.

When does demand for tattoo vaseline peak?

Demand peaks in Jan–Feb–Mar–Apr–May–Dec; the busiest month runs 49.4× the quietest.

What does it cost to enter the tattoo vaseline niche?

Listings span $3.43–$20.86; the average listing price is $9.13 (sweet spot $15–$100). The average incumbent carries 8,295 reviews — the moat a new listing must climb.

tattoo vaseline

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size

Incredible$9.7M

$9.7M/yr · 7.3M searches

Conversion

Incredible14.6%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Price range

Okay$3.43–$20.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$9.13

avg listing price — sweet spot $15–$100

Review moat

Bad8,294.85

avg incumbent reviews — the moat a new listing must climb

Competition

Bad77%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-20.8%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, tattoo vaseline is a $9.7M/yr Amazon United States market (7.3M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Apr–May–Dec. Verdict: Skip it — 46/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

tattoo vaseline market data

Units sold / yr: 800K–1.0M; avg 50,000–60,000/product
Revenue / yr: $7.3M–$9.1M; units × avg price
Conversion rate: 14.6%
Avg BSR: #64
Page quality: 0%
Prime: 100%
Sponsored: 77%
Out of stock: 0.0%
Avg brand age: 62 months
Avg seller age: 127 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Vaseline78%
Amazon Basics22%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.8% search growth over the last 90 days.

Peak months: Jan, Feb, Mar, Apr, May, Dec · busiest ÷ quietest = 49.4×

Open Trend

Top tattoo vaseline search terms

vaseline5.1M/yr -18.8%11.3% conv.
vaseline petroleum jelly1.0M/yr -30.2%14.8% conv.
petroleum jelly578K/yr -10.9%11.1% conv.
vaselina113K/yr -0.6%3.8% conv.
vasoline79K/yr -8.5%16.0% conv.
vasaline68K/yr -10.6%13.1% conv.
vaseline petroleum jelly original109K/yr -59.3%16.3% conv.
vaseline healing jelly36K/yr -14.3%7.7% conv.
vaselina natural22K/yr -8.4%6.1% conv.
vasline28K/yr -8.0%7.3% conv.

All search terms

Top tattoo vaseline products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Vaseline Jelly Original 13 Oz Jar

Vaseline$5.294.8★2,151 rev

Amazon Basics Petroleum Jelly White Petrolatum Skin Protectant Moisturizer for Chapped Lips and Irritated Skin Unscented 3.75 oz 1-Pack (Previously Solimo)

Amazon Basics$3.434.7★10,953 rev

Vaseline Petroleum Jelly Original 3 Count Provides Dry Skin Relief And Protects Minor Cuts Dermatologist Recommended And Locks In Moisture 13oz

Vaseline$13.794.8★20,158 rev

Vaseline Cocoa Butter Healing Jelly Variety Pack 2 Sizes (7.5 Oz & 1.75 Oz) Rich Moisturizing Ointment Protectant & Moisturizer for Dry Skin

Vaseline$10.064.8★4,982 rev

Vaseline Petroleum Jelly Original Skin Care For Dry Skin and Eczema Relief 100% Pure Petroleum Jelly 13 oz

Vaseline$5.164.8★20,158 rev

Newest

by launch date

Vaseline Original Healing Jelly 100% White Petrolatum Skin Protectant 1 ct for Mess-Free Moisturizing On-the-Go with 3x Purified Purity-Guaranteed Formula 6.8 OZ

Vaseline$8.15259 rev

6mo ago

Vaseline Petroleum Jelly Original 3 Count Provides Dry Skin Relief And Protects Minor Cuts Dermatologist Recommended And Locks In Moisture 13oz

Vaseline$13.7920,158 rev

7mo ago

Vaseline Glazed and Glisten Golden Hour Body Gel Oil Glow Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz

Vaseline$8.292,533 rev

11mo ago

Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz

Vaseline$8.292,661 rev

12mo ago

Amazon Basics Petroleum Jelly Skin Protectant and Moisturizer for Dry Cracked Skin Chapped Lips Minor Cuts Unscented 7.5 oz 1-Pack (Previously Solimo)

Amazon Basics$3.9510,953 rev

2y ago

What buyers say about tattoo vaseline

What buyers praise and complain about, mined from review topics.

What buyers love

Smell13%

“Smells absolutely divine”

Brightness/Shine/Glow12%

“Nice shimmer,”

Moist/Dry10%

“Good moisturizing”

Quality-Overall10%

“The quality is consistent”

Value For Money8%

“Excellent value”

Advertised Vs Actual Product5%

“Exactly what I ordered”

Suitability Combination Skin5%

“works great on sensitive skin”

Soft Feel5%

“Goes on smoothly”

Suitability Dry Skin4%

“Good for dry skin”

Size-Overall4%

“Good size”

What buyers complain about

Size-Overall10%

“Very tiny container”

Oily/Greasy9%

“too greasy”

Smell8%

“weird smell or scent”

Product Condition5%

“Received used item”

Allergies4%

“Allergic reaction”

Brightness/Shine/Glow4%

“Less of a shine”

Leak-Proof4%

“it will leak”

Ease Of Use3%

“A bit hard to squeeze”

Thickness3%

“Too thick to squeeze”

Moist/Dry3%

“not moisturizing”

Top return reasons

Size-Overall35%

Leak-Proof13%

Product Condition10%

Oily/Greasy9%

Advertised Vs Actual Product7%

Smell7%

Value For Money3%

Adhesion/Stickiness2%

Brightness/Shine/Glow2%

Defective Material/Parts1%

Common questions

Is tattoo vaseline profitable to sell on Amazon United States?: The niche generates $9.7M/yr across 13 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -20.8%. Flapen's verdict: Skip it (46/100).
How competitive is the tattoo vaseline niche?: 2 brands and 69 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in tattoo vaseline?: Top complaints mined from reviews: Size-Overall, Oily/Greasy, Smell. The return rate is 0.5%.
When does demand for tattoo vaseline peak?: Demand peaks in Jan–Feb–Mar–Apr–May–Dec; the busiest month runs 49.4× the quietest.
What does it cost to enter the tattoo vaseline niche?: Listings span $3.43–$20.86; the average listing price is $9.13 (sweet spot $15–$100). The average incumbent carries 8,295 reviews — the moat a new listing must climb.