Is tattoo numbing cream profitable to sell on Amazon United States?

The niche generates $7.1M/yr across 26 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Worth a look (65/100).

How competitive is the tattoo numbing cream niche?

15 brands and 36 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in tattoo numbing cream?

Top complaints mined from reviews: Functionality-Overall, Durability, Pain Relief-Overall. The return rate is 0.1%.

When does demand for tattoo numbing cream peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the tattoo numbing cream niche?

Listings span $3.42–$47.28; the average listing price is $24.45 (sweet spot $15–$100). The average incumbent carries 8,195 reviews — the moat a new listing must climb.

tattoo numbing cream

Worth a look

Shows a $7.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$7.1M

$7.1M/yr · 5.2M searches

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible$24.45

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$3.42–$47.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad8,195.15

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-8.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, tattoo numbing cream is a $7.1M/yr Amazon United States market (5.2M searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 65/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

tattoo numbing cream market data

Units sold / yr: 300K–400K; avg 12,500–15,000/product
Revenue / yr: $7.3M–$9.8M; units × avg price
Conversion rate: 5.6%
Avg BSR: #90
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 2.5%
Avg brand age: 52 months
Avg seller age: 146 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

68%

Top 20: 98%

Top-5 click share

57%

Top 20: 93%

Open market

27%

Ebanel24%
tuiwaro20%
Nupharmco10%
Aemerry7%
Curist7%
HealthWise5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top tattoo numbing cream search terms

tattoo numbing cream1.9M/yr -13.7%4.7% conv.
numbing cream1.3M/yr -8.9%6.0% conv.
numbing cream for tattoos extra strength506K/yr -17.8%5.3% conv.
tktx tattoo numbing cream208K/yr +2.9%1.3% conv.
numbing cream for microneedling136K/yr -0.6%7.6% conv.
numbing cream tattoo123K/yr +3.8%4.5% conv.
anestesia para tatuajes fuerte119K/yr -4.0%2.4% conv.
numbing cream for tattoos130K/yr +4.3%3.6% conv.
painless tattoo numbing cream109K/yr -8.2%2.1% conv.
tattoo numbing cream maximum strength111K/yr -18.4%4.3% conv.

All search terms

Top tattoo numbing cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

tuiwaro Numbing Cream Extra Strength: Relief Long Lasting & Fast-Absorbing with Emu Oil and Arnica Non-Greasy 50 mL

tuiwaro$20.674.1★896 rev

Ebanel 5% Lidocaine Numbing Cream Pain Relief Burn Itch Numb Cream Maximum Strength Topical Anesthetic with Allantoin Vitamin E for Local and Anorectal Uses Hemorrhoid Treatment 1.35 Oz

Ebanel$17.824.1★78,231 rev

Numbing Cream Maximum Strength: Long Lasting Extra Relief with Menthol Arnica and Emu Oil for Hemorrhoids and Other Minor Anorectal Irritations 60ml

Nupharmco$24.074.3★344 rev

Curist 5% Lidocaine Cream Pain Relief - Numb Quickly & Effectively with 5% Lidocaine Numbing Cream for Anorectal Use - (1 Pack - 2 oz Jar)

Curist$12.044.3★1,210 rev

Tattoo Numbing CreamMaximum Strength: Numbing Cream for Tattoos Extra Strength Numbing Cream - Up to 6 Hours Numbness for Multi-Purpose Use (White 1.7 Ounce (Pack of 1))

Aemerry$21.374.2★314 rev

Newest

by launch date

SKLO Tatto Cream Intense Moisturizing with Shea Butter & Coconut Oil Nourishing & Long Lasting Tatto Aftercare Cream Fragrance-Free Non-Greasy

SKLO$30.1230 rev

today

Nupharmisto 5% Lidocaine Numbing Cream Maximum Strength: Long Lasting Numbing Cream with Emu Oil and Arnica relieves discomfort Caused by Hemorrhoids 80 g / 2.82 oz

Nupharmisto$30.13482 rev

3w ago

Acolye Numbing Cream Extra Strength: 5% Lidocaine Local Anesthetic- Long Lasting Extra Relief with Menthol Arnica and Emu Oil 1.7 Fl Oz

Acolye$22.8442 rev

3mo ago

Acolye Numbing Cream Extra Strength: 5% Lidocaine Local Anesthetic- Long Lasting Extra Relief with Menthol Arnica and Emu Oil

Acolye$20.98228 rev

3mo ago

Numbing Cream Maximum Strength: Long Lasting Extra Relief with Menthol Arnica and Emu Oil for Hemorrhoids and Other Minor Anorectal Irritations 60ml

Nupharmco$24.07344 rev

8mo ago

What buyers say about tattoo numbing cream

What buyers praise and complain about, mined from review topics.

What buyers love

Efficiency22%

“very effective for me”

Quality-Overall13%

“pricing for quality”

Value For Money11%

“Excellent price”

Advertised Vs Actual Product7%

“As advertised”

Ease Of Use4%

“Easy to use”

Smell3%

“Great Smell”

Durability3%

“Effectiveness”

Ease Of Application3%

“Easy to apply”

Comfort-Overall2%

“was very comfortable I”

Absorbency2%

“absorbs well”

What buyers complain about

Functionality-Overall35%

“DID NOT WORK”

Durability7%

“Wore off after that”

Pain Relief-Overall6%

“theres absolutely no relief”

Smell5%

“There is a slight smell”

Value For Money5%

“Too expensive”

Size-Overall5%

“Smaller than expected”

Allergies4%

“Bumps and irritation”

Sensitivity-Overall4%

“have sensitive skin”

Quality-Overall2%

“Poor quality”

Advertised Vs Actual Product2%

“not as described”

Top return reasons

Functionality-Overall51%

Advertised Vs Actual Product15%

Size-Overall9%

Defective Material/Parts3%

Smell3%

Leak-Proof3%

Ingredients-Overall3%

Value For Money2%

Product Condition2%

Skin Health1%

Common questions

Is tattoo numbing cream profitable to sell on Amazon United States?: The niche generates $7.1M/yr across 26 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Worth a look (65/100).
How competitive is the tattoo numbing cream niche?: 15 brands and 36 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in tattoo numbing cream?: Top complaints mined from reviews: Functionality-Overall, Durability, Pain Relief-Overall. The return rate is 0.1%.
When does demand for tattoo numbing cream peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the tattoo numbing cream niche?: Listings span $3.42–$47.28; the average listing price is $24.45 (sweet spot $15–$100). The average incumbent carries 8,195 reviews — the moat a new listing must climb.