Is tartar control toothpaste profitable to sell on Amazon United States?

The niche generates $285K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +21.4%. Flapen's verdict: Worth a look (55/100).

How competitive is the tartar control toothpaste niche?

7 brands and 129 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in tartar control toothpaste?

Top complaints mined from reviews: Value For Money, Functionality-Overall, Size-Overall. The return rate is 0.4%.

When does demand for tartar control toothpaste peak?

Demand peaks in Apr–Jul; the busiest month runs 7.1× the quietest.

What does it cost to enter the tartar control toothpaste niche?

Listings span $4.29–$27.89; the average listing price is $14.22 (sweet spot $15–$100). The average incumbent carries 2,197 reviews — the moat a new listing must climb.

tartar control toothpaste

Worth a look

Shows low returns (0.4%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great9.4%

search→purchase rate — share of searches ending in a sale

Avg price

Good$14.22

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$4.29–$27.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+21.4%

90-day search growth — must beat 0% to launch

Market size

Good$285K

$285K/yr · 212K searches

Review moat

Okay2,196.6

avg incumbent reviews — the moat a new listing must climb

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, tartar control toothpaste is a $285K/yr Amazon United States market (212K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Apr–Jul. Verdict: Worth a look — 55/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

tartar control toothpaste market data

Units sold / yr: 25K–30K; avg 1,250–1,500/product
Revenue / yr: $356K–$427K; units × avg price
Conversion rate: 9.4%
Avg BSR: #498
Page quality: 0%
Prime: 85%
Sponsored: 45%
Out of stock: 7.0%
Avg brand age: 64 months
Avg seller age: 137 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 rising

Sellers

129

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

Crest67%
TARTAREND20%
LIVFRESH8%
Colgate2%
Periogen2%
IZKUT1%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +21.4% search growth over the last 90 days.

Peak months: Apr, Jul · busiest ÷ quietest = 7.1×

Open Trend

Top tartar control toothpaste search terms

crest tartar control toothpaste34K/yr +28.7%5.3% conv.
tartar control toothpaste32K/yr +21.6%6.2% conv.
crest baking soda and peroxide whitening toothpaste fresh mint24K/yr +3.9%21.7% conv.
crest tartar protection regular paste14K/yr +43.2%3.4% conv.
crest tarter control toothpaste10K/yr +37.8%5.1% conv.
tartarend toothpaste11K/yr +26.0%7.6% conv.
tarter control toothpaste11K/yr +17.6%7.6% conv.
tartar toothpaste11K/yr +16.9%5.4% conv.
tartarend8K/yr +34.5%8.0% conv.
tartar end toothpaste10K/yr +18.8%6.0% conv.

All search terms

Top tartar control toothpaste products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TartarEnd Toothpaste for Tartar Removal - Tartar Control Toothpaste to Remove Tartar and Plaque from Teeth at Home and Prevent Tartar and Plaque Buildup - 3.4 oz Tube 1-Pack (Minty Wintergreen)

TARTAREND$27.894.0★472 rev

Baking Soda & Peroxide Whitening Toothpaste Fresh Mint 5.7 oz Pack of 2

Crest$6.104.7★2,818 rev

Crest Tartar Protection & Anticavity Toothpaste with Fluoride Regular Paste 2.4oz (Pack of 3)

Crest$8.654.6★490 rev

Crest Tartar Control Toothpaste 4 Count

Crest$21.864.3★14 rev

Crest Tartar Protection Whitening Cool Mint Flavor Toothpaste 8.2 Oz (Pack of 4)

Crest$20.154.6★1,738 rev

Newest

by launch date

Plaque & Tartar Remover Toothpaste for Teeth: Removes Plaque & Controls Tartar Build-up - Long-Lasting Fresh Breath Deep Cleansing & Gum-Friendly Formula Wintergreen

IZKUT$19.95824 rev

2mo ago

TheraBreath Deep Clean Toothpaste Fresh Mint 4 Oz 2-Pack

TheraBreath$11.711,702 rev

12mo ago

Crest Pro-Health Gum Detoxify Deep Clean Toothpaste 2.6 oz - Anticavity Antibacterial Flouride Toothpaste Clinically Proven Gum and Enamel Protection Plaque Control

Crest$4.913,186 rev

2y ago

TartarEnd Toothpaste for Tartar Removal - Tartar Control Toothpaste to Remove Tartar and Plaque from Teeth at Home and Prevent Tartar and Plaque Buildup - 3.4 oz Tube 1-Pack (Minty Wintergreen)

TARTAREND$27.89472 rev

2y ago

Baking Soda & Peroxide Whitening Toothpaste Fresh Mint 5.7 oz Pack of 2

Crest$6.102,818 rev

3y ago

What buyers say about tartar control toothpaste

What buyers praise and complain about, mined from review topics.

What buyers love

Tooth Brightening16%

“whitening my teeth”

Quality-Overall13%

“No complaints”

Value For Money11%

“Excellent value”

Cleansing10%

“Good clean feeling”

Advertised Vs Actual Product7%

“As advertised”

Breathability7%

“It makes my breath so fresh”

Tooth Sensitivity6%

“It is great for my sensitive teeth”

Efficiency5%

“Does the job well”

Size-Overall2%

“Good size”

Ease Of Cleaning2%

“Great clean”

What buyers complain about

Value For Money27%

“It is expensive”

Functionality-Overall10%

“Didn't work for me”

Size-Overall9%

“tube smaller than expected”

Advertised Vs Actual Product8%

“Not as advertised”

Ease Of Cleaning3%

“I don't get that clean”

Allergies3%

“it said due the peroxide it could cause irritation”

Breathability3%

“Doesnt help with breath”

Quality-Overall2%

“I understand that quality products cost more because they're more expensive to produce”

Sensitivity-Overall2%

“the inside of my lips feel like a chemicals burn”

Texture/Consistency-Overall2%

“I didnt like the texture of the product”

Top return reasons

Advertised Vs Actual Product31%

Size-Overall13%

Functionality-Overall12%

Value For Money9%

Ingredients-Overall5%

Leak-Proof5%

Product Condition3%

Defective Material/Parts3%

Dilute/Watery2%