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Tao Toothbrush Replacement Heads

Fail

The top 5 brands take 100% of clicks, so Tao Toothbrush Replacement Heads is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$185K/yr53K searches / yr
90-day growth
+47.0%search demand this quarter
Competition
90%top-5 click share · 4 brands · 8 sellers

Flapen Score

Tao Toothbrush Replacement Heads against its category

The dotted line is the Health & Household average. Past it, Tao Toothbrush Replacement Heads is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tao Toothbrush Replacement Heads market on Amazon at a glance

Shoppers on Amazon United States searched for Tao Toothbrush Replacement Heads 53K times last year and spent an estimated $185K. All 4 brands take every click. Demand peaks in Feb–Mar–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 16.2% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.2% of those searches ended in a purchase. Searches in the last 90 days moved +47.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $185K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
+47.0%
Conversion, latest week
16.2%
Market size, estimated
$185Ka year
Peak month
December6.9× the quietest month
Top search term
tao toothbrush replacement heads42K searches a year

02 · Price

A sale here is worth $21.48.

Listings sell for $21.48 on average, from $9.99 to $24.84. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At $21.48 that is $16K to $21K a year per listing.

Average price
$21.48inside the $15 to $100 sweet spot
Price range
$9.99–$24.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
$16K–$21K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #233 within Toothbrushes & Accessories. It carries 631 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#233in Toothbrushes & Accessories
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
631per listing
Listings tracked
8

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
24 months

Products

Top Tao Toothbrush Replacement Heads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Brand 167%
  • Brand 224%
  • Brand 35%
  • Brand 44%

Demand

Tao Toothbrush Replacement Heads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Nov, Dec · busiest ÷ quietest = 6.9×

Search terms

Top Tao Toothbrush Replacement Heads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tao toothbrush replacement heads42K/yr
  • tao toothbrush heads6K/yr
  • tao clean toothbrush replacement heads5K/yr

Reviews and returns

What reviews say buyers love and hate about Tao Toothbrush Replacement Heads

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Value For Money”
39%of negative reviews mention “Size-Overall”
0.7%of orders come back
“Does not fit sonicare”
A buyer, on “Size-Overall”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Tao Toothbrush Replacement Heads questions

Answered from the same tracked data.