tanning pills
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Incredible$25.94avg listing price — sweet spot $15–$100
Price range
Great$7.43–$49.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,455.42avg incumbent reviews — the moat a new listing must climb
Market size
Good$282K$282K/yr · 243K searches
Growth
Okay+1.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, tanning pills is a $282K/yr Amazon United States market (243K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Feb–Mar–Apr–May. Verdict: Worth a look — 64/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
tanning pills market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $259K–$324K
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #520
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 5.0%
- Avg brand age
- 34 months
- Avg seller age
- 136 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
21 flat
Sellers
100
Top-5 brand share
59%
Top 20: 99%
Top-5 click share
53%
Top 20: 94%
Open market
37%
- Rulviou20%
- Micro Ingredients13%
- Tanova12%
- MyTan7%
- Clean Nutraceuticals6%
- Nutrex Hawaii5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.9% search growth over the last 90 days.Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 4.9×
Top tanning pills search terms
- tanning pills79K/yr
- tanning supplement34K/yr
- tanning pills that work fast without sun23K/yr
- tanova tanning pills18K/yr
- melanin supplement for tanning10K/yr
- tanning vitamins12K/yr
- tan pills9K/yr
- tanning pills that actually work3K/yr
- tanning pill7K/yr
- tanning pills that work6K/yr
Top tanning pills products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rulviou Premium Astaxanthin 12mg 120 Softgels | Natural Antioxidant Supplement for Eye Joint Skin Health Microalgae Source | 4 Month Supply | Supports Internal Circulation & Natural Tanning Non-GMO
Rulviou$18.014.2★728 rev
Micro Ingredients Astaxanthin 12mg with MCT Oil 120 Softgels 4 Month Supply | Premium Astaxanthin Antioxidant Supplements* | Fresh Microalgae Source | Triple Strength Non-GMO Gluten Free No Soy
Micro Ingredients$34.114.5★5,277 rev
Tanova Tanning Pills Supports a Natural Golden Glow Radiant Skin & Anti-Aging with Astaxanthin L-Tyrosine Copper & Polypodium Leucotomos 60 Capsules
Tanova$46.663.2★162 rev
MyTan Bronze Tanning Pills | 100 Softgels | with Astaxanthin Lutein Lycopene and More | Over 7-Week Supply
MyTan$29.953.3★1,524 rev
Nutrex Hawaii BioAstin Hawaiian Astaxanthin - 12mg High Potency 50 Softgels - Antioxidant Support for Skin & Immune Health - Premium Microalgae Grown in Kona Hawaii - Non-GMO & Gluten-Free
Nutrex Hawaii$30.954.5★12,960 rev
Newest
by launch date
Optiwav Tanning Pills for Men Women - Self Tan Capsules that Work Fast Without Sun - Natural Oral Melanin Supplement Pill for Sunless Healthy Tan Golden Glow - Gluten Free Vegan Non-GMO
Optiwav$20.0210 rev
BXRUIAGN Tanning Gummies Sunless Tanning Supplement for Women and Men with Beta Astaxanthin Carotene Lycopene Collagen & Vitamins | Skin Radiance & Hydration | Vegan & Sugar Free - 60 Count
BXRUIAGN$20.49184 rev
VITAL POWDER 2 Pack Astaxanthin Supplements 12mg Natural Tanning Pills & Supports Internal Circulation Non-GMO Gluten Free 240 Softgels
VITAL POWDER$35.685 rev
Astaxanthin Tanning Gummies Sun-Free for Women & Men NO Sugar With Beta Carotene Vitamin ACDE Lycopene Enjoy a Tasty Easy to Carry No Water Making it Easy Enjoy a Healthy Tan Every Day 60Count
HuaangMaox$22.13133 rev
Tanning Gummies for Women & Men with Astaxanthin Vitamin C Vitamin E & Beta-Carotene Sunless Tanning Supplement Skin Support for Beach Travel & Summer Routine Vegan Non-GMO Sugar Free 60ct
Lirotiec$20.0649 rev
Trending
90-day click momentumAstaxanthin Tanning Gummies Sun-Free for Women & Men NO Sugar With Beta Carotene Vitamin ACDE Lycopene Enjoy a Tasty Easy to Carry No Water Making it Easy Enjoy a Healthy Tan Every Day 60Count
HuaangMaox$22.133.3★
Tanning Gummies for Women & Men with Astaxanthin Vitamin C Vitamin E & Beta-Carotene Sunless Tanning Supplement Skin Support for Beach Travel & Summer Routine Vegan Non-GMO Sugar Free 60ct
Lirotiec$20.063.0★
BXRUIAGN Tanning Gummies Sunless Tanning Supplement for Women and Men with Beta Astaxanthin Carotene Lycopene Collagen & Vitamins | Skin Radiance & Hydration | Vegan & Sugar Free - 60 Count
BXRUIAGN$20.494.1★
Optiwav Tanning Pills for Men Women - Self Tan Capsules that Work Fast Without Sun - Natural Oral Melanin Supplement Pill for Sunless Healthy Tan Golden Glow - Gluten Free Vegan Non-GMO
Optiwav$20.024.0★
VITAL POWDER 2 Pack Astaxanthin Supplements 12mg Natural Tanning Pills & Supports Internal Circulation Non-GMO Gluten Free 240 Softgels
VITAL POWDER$35.685.0★
What buyers say about tanning pills
What buyers praise and complain about, mined from review topics.What buyers love
“Arrived as advertised, good quality”
“Great taste”
“Great vitamin”
“Nice glow”
“Nice Ingredients”
“As advertised”
“Good deal”
“Skin looks great”
“Convenient”
“Easy to chew”
What buyers complain about
“Does not work on me”
“No color”
“Kinda expensive”
“Not as advertised”
“Small dosage”
“Side effects”
“Wasn't good quality”
“I dont see any color changes yet”
“Does not give your skin any difference”
“Ingredients have changed”
Top return reasons
Common questions
- Is tanning pills profitable to sell on Amazon United States?
- The niche generates $282K/yr across 26 tracked products. 7 of 10 products launched in the last 360 days are still selling. 90-day search growth is +1.9%. Flapen's verdict: Worth a look (64/100).
- How competitive is the tanning pills niche?
- 21 brands and 100 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in tanning pills?
- Top complaints mined from reviews: Functionality-Overall, Color, Value For Money. The return rate is 0.0%.
- When does demand for tanning pills peak?
- Demand peaks in Feb–Mar–Apr–May; the busiest month runs 4.9× the quietest.
- What does it cost to enter the tanning pills niche?
- Listings span $7.43–$49.69; the average listing price is $25.94 (sweet spot $15–$100). The average incumbent carries 1,455 reviews — the moat a new listing must climb.