Tanning Pills
MaybeAn estimated 0.0% of orders come back. But demand is soft, at +1.9% this quarter, so Tanning Pills is a Maybe.
- Flapen Score
- 64 / 100Top 5% of 14,768 Health & Household niches · +15 vs the category median of 4964
- Market size
- $282K/yr243K searches / yr
- 90-day growth
- +1.9%search demand this quarter
- Competition
- 53%top-5 click share · 21 brands · 100 sellers
Flapen Score
Tanning Pills against its category
The dotted line is the Health & Household average. Past it, Tanning Pills is stronger. Inside it, weaker.
Market
The Tanning Pills market on Amazon at a glance
Shoppers on Amazon United States searched for Tanning Pills 243K times last year and spent an estimated $282K. The top 5 brands take 59% of clicks. Demand peaks in Feb–Mar–Apr–May. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
An estimated 4.5% of those searches ended in a purchase.
Shoppers searched for this 243K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $282K a year.
- Searches, last 12 months
- 243K
- Growth, 90 days vs prior 90
- +1.9%
- Conversion, latest week
- 4.5%
- Market size, estimated
- $282Ka year
- Peak month
- March4.9× the quietest month
- Top search term
- tanning pills79K searches a year
02 · Price
A sale here is worth $25.94.
Listings sell for $25.94 on average, from $7.43 to $49.69. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $25.94 that is $6K to $13K a year per listing.
- Average price
- $25.94inside the $15 to $100 sweet spot
- Price range
- $7.43–$49.69
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $6K–$13K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #520 within Antioxidants. It carries 1,455 reviews at 3.86 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 5.0%
- Average rank
- #520in Antioxidants
- Average rating
- 3.86 starsAmazon United States average 4.42 stars
- Average reviews
- 1,455per listing
- Listings tracked
- 26
04 · Newcomers
7 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Tanning Pills products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Rulviou Premium Astaxanthin 12mg 120 Softgels | Natural Antioxidant Supplement for Eye Joint Skin Health Microalgae Source | 4 Month Supply | Supports Internal Circulation & Natural Tanning Non-GMO
- Price
- $18.01
- Rating
- 4.2/5
- Reviews
- 728
- Age
- 11mo ago

Micro Ingredients Astaxanthin 12mg with MCT Oil 120 Softgels 4 Month Supply | Premium Astaxanthin Antioxidant Supplements* | Fresh Microalgae Source | Triple Strength Non-GMO Gluten Free No Soy
- Price
- $34.11
- Rating
- 4.5/5
- Reviews
- 5,277
- Age
- 5y ago

Tanova Tanning Pills Supports a Natural Golden Glow Radiant Skin & Anti-Aging with Astaxanthin L-Tyrosine Copper & Polypodium Leucotomos 60 Capsules
- Price
- $46.66
- Rating
- 3.2/5
- Reviews
- 162
- Age
- 1y ago

MyTan Bronze Tanning Pills | 100 Softgels | with Astaxanthin Lutein Lycopene and More | Over 7-Week Supply
- Price
- $29.95
- Rating
- 3.3/5
- Reviews
- 1,524
- Age
- 11y ago

Nutrex Hawaii BioAstin Hawaiian Astaxanthin - 12mg High Potency 50 Softgels - Antioxidant Support for Skin & Immune Health - Premium Microalgae Grown in Kona Hawaii - Non-GMO & Gluten-Free
- Price
- $30.95
- Rating
- 4.5/5
- Reviews
- 12,960
- Age
- 17y ago
Trending
estimated 90-day click momentum
Astaxanthin Tanning Gummies Sun-Free for Women & Men NO Sugar With Beta Carotene Vitamin ACDE Lycopene Enjoy a Tasty Easy to Carry No Water Making it Easy Enjoy a Healthy Tan Every Day 60Count
- Price
- $22.13
- Rating
- 3.3/5
- Reviews
- 133
- Age
- 3mo ago

Tanning Gummies for Women & Men with Astaxanthin Vitamin C Vitamin E & Beta-Carotene Sunless Tanning Supplement Skin Support for Beach Travel & Summer Routine Vegan Non-GMO Sugar Free 60ct
- Price
- $20.06
- Rating
- 3.0/5
- Reviews
- 49
- Age
- 4mo ago

BXRUIAGN Tanning Gummies Sunless Tanning Supplement for Women and Men with Beta Astaxanthin Carotene Lycopene Collagen & Vitamins | Skin Radiance & Hydration | Vegan & Sugar Free - 60 Count
- Price
- $20.49
- Rating
- 4.1/5
- Reviews
- 184
- Age
- 3mo ago

Optiwav Tanning Pills for Men Women - Self Tan Capsules that Work Fast Without Sun - Natural Oral Melanin Supplement Pill for Sunless Healthy Tan Golden Glow - Gluten Free Vegan Non-GMO
- Price
- $20.02
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 2mo ago

VITAL POWDER 2 Pack Astaxanthin Supplements 12mg Natural Tanning Pills & Supports Internal Circulation Non-GMO Gluten Free 240 Softgels
- Price
- $35.68
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 3mo ago
Newest
by launch date
Optiwav Tanning Pills for Men Women - Self Tan Capsules that Work Fast Without Sun - Natural Oral Melanin Supplement Pill for Sunless Healthy Tan Golden Glow - Gluten Free Vegan Non-GMO
- Price
- $20.02
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 2mo ago

BXRUIAGN Tanning Gummies Sunless Tanning Supplement for Women and Men with Beta Astaxanthin Carotene Lycopene Collagen & Vitamins | Skin Radiance & Hydration | Vegan & Sugar Free - 60 Count
- Price
- $20.49
- Rating
- 4.1/5
- Reviews
- 184
- Age
- 3mo ago

VITAL POWDER 2 Pack Astaxanthin Supplements 12mg Natural Tanning Pills & Supports Internal Circulation Non-GMO Gluten Free 240 Softgels
- Price
- $35.68
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 3mo ago

Astaxanthin Tanning Gummies Sun-Free for Women & Men NO Sugar With Beta Carotene Vitamin ACDE Lycopene Enjoy a Tasty Easy to Carry No Water Making it Easy Enjoy a Healthy Tan Every Day 60Count
- Price
- $22.13
- Rating
- 3.3/5
- Reviews
- 133
- Age
- 3mo ago

Tanning Gummies for Women & Men with Astaxanthin Vitamin C Vitamin E & Beta-Carotene Sunless Tanning Supplement Skin Support for Beach Travel & Summer Routine Vegan Non-GMO Sugar Free 60ct
- Price
- $20.06
- Rating
- 3.0/5
- Reviews
- 49
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 flat
Sellers
100
Est. top-5 brand share
59%
Top 20: 99%
Est. top-5 click share
53%
Top 20: 94%
Open market
37%
- Rulviou20%
- Micro Ingredients13%
- Tanova12%
- MyTan7%
- Clean Nutraceuticals6%
- Nutrex Hawaii5%
Demand
Tanning Pills search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 4.9×
Search terms
Top Tanning Pills search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tanning pills79K/yr
- tanning supplement34K/yr
- tanning pills that work fast without sun23K/yr
- tanova tanning pills18K/yr
- melanin supplement for tanning10K/yr
- tanning vitamins12K/yr
- tan pills9K/yr
- tanning pills that actually work3K/yr
- tanning pill7K/yr
- tanning pills that work6K/yr
Reviews and returns
What reviews say buyers love and hate about Tanning Pills
We read the reviews and the return reasons for every product selling here.
“Does not work on me”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tanning Pills questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









