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Tanning Lamp

Fail

Demand is soft, at -36.3% this quarter, so Tanning Lamp is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$186K/yr400K searches / yr
90-day growth
-36.3%search demand this quarter
Competition
39%top-5 click share · 27 brands · 63 sellers

Flapen Score

Tanning Lamp against its category

The dotted line is the Health & Household average. Past it, Tanning Lamp is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tanning Lamp market on Amazon at a glance

Shoppers on Amazon United States searched for Tanning Lamp 400K times last year and spent an estimated $186K. The top 5 brands take 54% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 400K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -36.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $186K a year.

Searches, last 12 months
400K
Growth, 90 days vs prior 90
-36.3%
Conversion, latest week
0.5%
Market size, estimated
$186Ka year
Peak month
February2.3× the quietest month
Top search term
tanning lamp93K searches a year

02 · Price

A sale here is worth $84.32.

Listings sell for $84.32 on average, from $18.01 to $508.27. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $84.32 that is $21K to $42K a year per listing.

Average price
$84.32inside the $15 to $100 sweet spot
Price range
$18.01–$508.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
$21K–$42K
Returns
4.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 27.0% of listings are out of stock. The average listing ranks #1,185 within Light Therapy. It carries 197 reviews at 3.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
78%
Out of stock, average day
27.0%
Average rank
#1,185in Light Therapy
Average rating
3.48 starsAmazon United States average 4.42 stars
Average reviews
197per listing
Listings tracked
37

04 · Newcomers

6 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
19
Successful launches
6Amazon's first-year sales bar
Average brand age
40 months

Products

Top Tanning Lamp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

27 rising

Sellers

63

Top-5 brand share

54%

Top 20: 95%

Top-5 click share

39%

Top 20: 82%

Open market

40%

  • Brand 118%
  • Brand 211%
  • Brand 310%
  • Brand 47%
  • Brand 57%
  • Brand 65%

Demand

Tanning Lamp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KPrime Day '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.3×

Search terms

Top Tanning Lamp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tanning lamp93K/yr
  • tanning light52K/yr
  • tanning beds for home33K/yr
  • tanning lamps for home use37K/yr
  • tanning light for home use27K/yr
  • tanning lamps21K/yr
  • home tanning bed12K/yr
  • indoor tanning bed10K/yr
  • at home tanning bed9K/yr
  • sun lamps for tanning13K/yr

Reviews and returns

What reviews say buyers love and hate about Tanning Lamp

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Brightness/Shine/Glow”
13%of negative reviews mention “Functionality-Overall”
4.7%of orders come back
“Does not function”
A buyer, on “Functionality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Tanning Lamp questions

Answered from the same tracked data.