Is tampons super plus profitable to sell on Amazon United States?

The niche generates $1.1M/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.8%. Flapen's verdict: Skip it (47/100).

How competitive is the tampons super plus niche?

6 brands and 85 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in tampons super plus?

Top complaints mined from reviews: Ease Of Use, Functionality-Overall, Quality-Overall. The return rate is 0.2%.

When does demand for tampons super plus peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the tampons super plus niche?

Listings span $7.27–$20.62; the average listing price is $13.09 (sweet spot $15–$100). The average incumbent carries 3,905 reviews — the moat a new listing must climb.

tampons super plus

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible23.5%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Market size

Great$1.1M

$1.1M/yr · 359K searches

Avg price

Good$13.09

avg listing price — sweet spot $15–$100

Price range

Okay$7.27–$20.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay3,904.92

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-5.8%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad77%

top-5 click share — a locked-up shelf

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, tampons super plus is a $1.1M/yr Amazon United States market (359K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 47/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

tampons super plus market data

Units sold / yr: 80K–100K; avg 4,000–5,000/product
Revenue / yr: $1.0M–$1.3M; units × avg price
Conversion rate: 23.5%
Avg BSR: #73
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 0.0%
Avg brand age: 62 months
Avg seller age: 130 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Tampax71%
Playtex16%
Kotex7%
Cora3%
This is L.2%
LOLA1%

Demand & seasonality

Weekly Amazon search volume, last 67 weeks — -5.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top tampons super plus search terms

super plus tampons138K/yr -1.5%22.2% conv.
tampons super plus137K/yr -9.2%19.6% conv.
super plus tampons for women29K/yr -12.7%23.7% conv.
tampons super and super plus10K/yr +46.0%21.1% conv.
tampons for women super plus13K/yr -18.6%17.8% conv.
tampon super plus9K/yr -12.3%20.5% conv.
tampons super plus ultra11K/yr -40.7%12.3% conv.
super and super plus tampons7K/yr -0.2%20.3% conv.
heavy flow tampons5K/yr +29.5%6.9% conv.
super plus tampons heavy flow736/yr +124.6%3.2% conv.

All search terms

Top tampons super plus products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tampax Pearl Tampons for Women with LeakGuard Braid Super Plus Absorbency Unscented 100 Count (2 Packs of 50)

Tampax$20.624.9★3,995 rev

Tampax Pearl Tampons for Women with LeakGuard Braid Super Plus Absorbency Unscented 50 Count

Tampax$11.164.8★9,398 rev

Playtex Sport Tampons Super Plus Absorbency Fragrance-Free - 36ct | Super Plus Tampons for Women Feminine Care Playtex Tampon with 360 Leak Defense

Playtex$7.804.8★2,721 rev

Tampax Compact Pearl Tampons for Women Multipack with LeakGuard Braid & Extendable Applicator Super/Super Plus Absorbency Compact Extendable Applicator Unscented 30 Count

Tampax$8.754.8★176 rev

U by Kotex Tampons Click Compact Super Plus Absorbency Unscented 45 Count

Kotex$10.064.7★11,592 rev

Newest

by launch date

L. Tampons Made with Organic Cotton Super/Super Plus Absorbency Multipack Made Without Synthetic Pesticides Rayon or Fragrances Applicator Made Without BPA Leak-Stopping Design 36 Count

This is L.$13.77197 rev

4mo ago

Tampax Compact Pearl Tampons for Women Multipack with LeakGuard Braid & Extendable Applicator Super/Super Plus Absorbency Compact Extendable Applicator Unscented 30 Count

Tampax$8.75176 rev

1y ago

Tampax Pearl Tampons for Women with LeakGuard Braid Ultra Absorbency Unscented 60 Count

Tampax$14.388,683 rev

1y ago

LOLA Super Plus Tampons - 32 Count Plastic Applicator - Non-Toxic Leak Protection Tampons for Women - Clean Feminine Care

LOLA$17.801,956 rev

2y ago

Tampax Pearl Tampons for Women with LeakGuard Braid Super Plus Absorbency Unscented 100 Count (2 Packs of 50)

Tampax$20.623,995 rev

5y ago

What buyers say about tampons super plus

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money14%

“worth the price”

Absorbency10%

“Great absorbency”

Quality-Overall10%

“the quality is consistent”

Vegan/Organic10%

“Organic Cotton”

Advertised Vs Actual Product9%

“As described”

Leak-Proof7%

“Never leaked for me”

Comfort-Overall6%

“They are comfortable”

Ease Of Use6%

“easy to remove”

Ease Of Application5%

“Easy application”

Size-Overall5%

“Fits well”

What buyers complain about

Ease Of Use12%

“It is much harder to hold”

Functionality-Overall9%

“Ineffective”

Quality-Overall8%

“Poor performance”

Value For Money8%

“All these good things come at a higher cost”

Absorbency8%

“not absorbent at all”

Leak-Proof5%

“Leak, poor fit, just bad”

Size-Overall4%

“poor fit”

Grip3%

“So there is nothing to grip or help keep your hand/fingers in place”

Advertised Vs Actual Product3%

“Disingenuous marketing”

Comfort-Overall2%

“Very uncomfortable”

Top return reasons

Size-Overall33%

Advertised Vs Actual Product13%

Absorbency7%

Functionality-Overall7%

Leak-Proof5%

Material Quality5%

Product Condition4%

Value For Money4%

Moist/Dry3%

Ease Of Use3%

Common questions

Is tampons super plus profitable to sell on Amazon United States?: The niche generates $1.1M/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.8%. Flapen's verdict: Skip it (47/100).
How competitive is the tampons super plus niche?: 6 brands and 85 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in tampons super plus?: Top complaints mined from reviews: Ease Of Use, Functionality-Overall, Quality-Overall. The return rate is 0.2%.
When does demand for tampons super plus peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the tampons super plus niche?: Listings span $7.27–$20.62; the average listing price is $13.09 (sweet spot $15–$100). The average incumbent carries 3,905 reviews — the moat a new listing must climb.