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Tampons Super

Maybe

An estimated 0.3% of orders come back. But the top 5 brands take 97% of clicks, so Tampons Super is a Maybe.

Flapen Score
58
58 / 100
Top 16% of 14,768 Health & Household niches · +9 vs the category median of 49
Market size
$2.9M/yr1.0M searches / yr
90-day growth
-0.3%search demand this quarter
Competition
46%top-5 click share · 8 brands · 139 sellers

Flapen Score

Tampons Super against its category

The dotted line is the Health & Household average. Past it, Tampons Super is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tampons Super market on Amazon at a glance

Shoppers on Amazon United States searched for Tampons Super 1.0M times last year and spent an estimated $2.9M. The top 5 brands take 97% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 17.5% of those searches ended in a purchase.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.9M a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
-0.3%
Conversion, latest week
17.5%
Market size, estimated
$2.9Ma year
Peak month
January2.8× the quietest month
Top search term
tampons super205K searches a year

02 · Price

A sale here is worth $15.96.

Listings sell for $15.96 on average, from $6.91 to $34.08. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 6,000 to 8,000 of them. At $15.96 that is $96K to $128K a year per listing.

Average price
$15.96inside the $15 to $100 sweet spot
Price range
$6.91–$34.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
200K–250K
Units per listing a year
6,000–8,000
Revenue per listing a year
$96K–$128K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #77 within Feminine Care. It carries 8,322 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#77in Feminine Care
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
8,322per listing
Listings tracked
38

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top Tampons Super products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

139

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

46%

Top 20: 82%

Open market

1%

  • Brand 149%
  • Brand 240%
  • Brand 36%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (2 brands, 1%)

Demand

Tampons Super search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.8×

Search terms

Top Tampons Super search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tampons super205K/yr
  • super tampons162K/yr
  • always flex foam77K/yr
  • always pads size 281K/yr
  • always infinity pads82K/yr
  • tampax super51K/yr
  • always radiant pads45K/yr
  • tampax pearl super37K/yr
  • always flex foam size 232K/yr
  • always infinity28K/yr

Reviews and returns

What reviews say buyers love and hate about Tampons Super

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Comfort-Overall”
10%of negative reviews mention “Smell”
0.3%of orders come back
“CHEMICAL SMELL”
A buyer, on “Smell”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Tampons Super questions

Answered from the same tracked data.