Is tampons super profitable to sell on Amazon United States?

The niche generates $2.9M/yr across 38 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.3%. Flapen's verdict: Worth a look (58/100).

How competitive is the tampons super niche?

8 brands and 139 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in tampons super?

Top complaints mined from reviews: Smell, Leak-Proof, Absorbency. The return rate is 0.3%.

When does demand for tampons super peak?

Demand peaks in Jan–Feb–Mar; the busiest month runs 2.8× the quietest.

What does it cost to enter the tampons super niche?

Listings span $6.91–$34.08; the average listing price is $15.96 (sweet spot $15–$100). The average incumbent carries 8,322 reviews — the moat a new listing must climb.

tampons super

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible17.5%

search→purchase rate — share of searches ending in a sale

Market size

Incredible$2.9M

$2.9M/yr · 1.0M searches

Avg price

Great$15.96

avg listing price — sweet spot $15–$100

Price range

Good$6.91–$34.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-0.3%

90-day search growth — must beat 0% to launch

Review moat

Bad8,322.21

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, tampons super is a $2.9M/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Worth a look — 58/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

tampons super market data

Units sold / yr: 200K–250K; avg 6,000–8,000/product
Revenue / yr: $3.2M–$4.0M; units × avg price
Conversion rate: 17.5%
Avg BSR: #77
Page quality: 0%
Prime: 100%
Sponsored: 74%
Out of stock: 0.0%
Avg brand age: 61 months
Avg seller age: 128 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 rising

Sellers

139

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

46%

Top 20: 82%

Open market

Always49%
Tampax40%
Playtex6%
Kotex2%
Hanes1%
This is L.1%
Open — no brand owns it (2 brands, 1%)

Demand & seasonality

Weekly Amazon search volume, last 67 weeks — -0.3% search growth over the last 90 days.

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.8×

Open Trend

Top tampons super search terms

tampons super205K/yr -10.0%20.7% conv.
super tampons162K/yr +4.1%22.5% conv.
always flex foam77K/yr +26.1%11.2% conv.
always pads size 281K/yr -2.0%12.1% conv.
always infinity pads82K/yr +3.7%12.4% conv.
tampax super51K/yr -8.1%21.5% conv.
always radiant pads45K/yr +2.5%10.4% conv.
tampax pearl super37K/yr +10.5%22.6% conv.
always flex foam size 232K/yr +16.5%17.8% conv.
always infinity28K/yr +27.9%7.7% conv.

All search terms

Top tampons super products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tampax Pearl Tampons for Women with LeakGuard Braid Super Absorbency Unscented 50 Count

Tampax$11.274.9★14,727 rev

Tampax Pearl Tampons for Women with LeakGuard Braid Super Absorbency Unscented 100 Count (2 Packs of 50)

Tampax$20.354.9★14,727 rev

Always Infinity Feminine Pads for Women Flexfoam Pads with Wings Size 2 Heavy Absorbency Unscented 46 Count

Always$11.134.8★17,023 rev

Tampax Pearl Tampons for Women with LeakGuard Braid Super Absorbency Unscented 36 Count

Tampax$6.914.9★14,727 rev

Always Infinity Feminine Pads for Women Flexfoam Pads with Wings Size 2 Heavy Absorbency Unscented 96 Count (3 Packs of 32)

Always$22.674.8★17,023 rev

Newest

by launch date

Always Pocket Flexfoam Pads Size 2 Heavy with Wings 20 Count

Always$8.612,058 rev

1y ago

Always Pocket Feminine Pads with FlexFoam Size 2 Heavy Flow with Wings Unscented 60 Count (3 Packs of 20)

Always$21.802,058 rev

1y ago

Always Radiant Feminine Pads for Women Flexfoam Pads with Wings Size 3 Extra Heavy Absorbency Lightly Scented 30 Count

Always$10.852,520 rev

3y ago

Tampax Radiant Tampons for Women with LeakGuard Braid Super Absorbency Unscented 84 Count (3 Packs of 28) Packaging May Vary

Tampax$20.972,713 rev

3y ago

Always Infinity Feminine Pads for Women Flexfoam Pads with Wings Size 4 Overnight Absorbency Unscented 38 Count

Always$11.1010,163 rev

4y ago

What buyers say about tampons super

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall15%

“Comfort is great”

Value For Money13%

“Great deal”

Quality-Overall12%

“the quality is consistent”

Absorbency7%

“Great absorbency”

Advertised Vs Actual Product7%

“Accurate description”

Leak-Proof6%

“Never leaked for me”

Size-Overall5%

“Fits great”

Ease Of Use4%

“Comes in handy”

Vegan/Organic3%

“Love that it's organic”

Soft Feel2%

“Soft and comfortable”

What buyers complain about

Smell10%

“CHEMICAL SMELL”

Leak-Proof8%

“leaked like crazy”

Absorbency7%

“do not absorb”

Size-Overall6%

“poor fit”

Thickness6%

“This pad is thick”

Quality-Overall4%

“Poor quality”

Allergies4%

“Apparently allergic to these pads”

Durability3%

“always broken during use”

Comfort-Overall3%

“Uncomfortable”

Adhesion/Stickiness3%

“Doesn't stick”

Top return reasons

Size-Overall33%

Smell14%

Advertised Vs Actual Product9%

Absorbency5%

Value For Money4%

Thin4%

Material Quality4%