Tampons Regular

Shoppers searched for this 862K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 22.6% of those searches ended in a purchase. Searches in the last 90 days moved +19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.6M a year.

Searches, last 12 months

862K

Growth, 90 days vs prior 90

+19.9%

Conversion, latest week

22.6%

Market size, estimated

$2.6Ma year

Peak month

June1.8× the quietest month

Top search term

tampons regular194K searches a year

Listings sell for $13.26 on average, from $6.54 to $21.39. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At $13.26 that is $106K to $133K a year per listing.

Average price

$13.26under the $15 to $100 sweet spot

Price range

$6.54–$21.39

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

8,000–10,000

Revenue per listing a year

$106K–$133K

Returns

0.2%of orders · Amazon United States median 2.1%

53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #48 within Feminine Care. It carries 7,421 reviews at 4.77 stars, so a new listing needs social proof before a better product.

Sponsored listings

53%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#48in Feminine Care

Average rating

4.77 starsAmazon United States average 4.42 stars

Average reviews

7,421per listing

Listings tracked

15

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

64 months