Is tampons regular profitable to sell on Amazon United States?

The niche generates $2.6M/yr across 15 tracked products. 90-day search growth is +19.9%. Flapen's verdict: Worth a look (53/100).

How competitive is the tampons regular niche?

4 brands and 97 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in tampons regular?

Top complaints mined from reviews: Value For Money, Absorbency, Leak-Proof. The return rate is 0.2%.

When does demand for tampons regular peak?

Demand is steady year-round — the busiest month runs 1.8× the quietest.

What does it cost to enter the tampons regular niche?

Listings span $6.54–$21.39; the average listing price is $13.26 (sweet spot $15–$100). The average incumbent carries 7,421 reviews — the moat a new listing must climb.

tampons regular

Worth a look

Shows searches that convert (22.6% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Conversion

Incredible22.6%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Market size

Incredible$2.6M

$2.6M/yr · 862K searches

Avg price

Good$13.26

avg listing price — sweet spot $15–$100

Growth

Okay+19.9%

90-day search growth — must beat 0% to launch

Price range

Okay$6.54–$21.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad7,420.53

avg incumbent reviews — the moat a new listing must climb

Competition

Bad73%

top-5 click share — a locked-up shelf

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, tampons regular is a $2.6M/yr Amazon United States market (862K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

tampons regular market data

Units sold / yr: 150K–200K; avg 8,000–10,000/product
Revenue / yr: $2.0M–$2.7M; units × avg price
Conversion rate: 22.6%
Avg BSR: #48
Page quality: 0%
Prime: 100%
Sponsored: 53%
Out of stock: 0.0%
Avg brand age: 64 months
Avg seller age: 133 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Tampax92%
Playtex6%
Cora1%
August1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +19.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.8×

Open Trend

Top tampons regular search terms

tampons regular194K/yr +36.9%19.8% conv.
light tampons166K/yr +25.9%17.4% conv.
regular tampons115K/yr +11.5%20.4% conv.
tampons light80K/yr +18.8%19.2% conv.
tampax pearl regular38K/yr +9.2%24.5% conv.
tampax light38K/yr +3.8%26.3% conv.
tampax regular27K/yr +25.4%17.3% conv.
tampax pearl light35K/yr +21.3%30.2% conv.
tampons light and regular24K/yr -11.7%18.4% conv.
tampons regular and light17K/yr +23.9%23.0% conv.

All search terms

Top tampons regular products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tampax Pearl Tampons for Women with LeakGuard Braid Light Absorbency Unscented 36 Count

Tampax$8.744.9★4,352 rev

Tampax Pearl Tampons Regular Absorbency with Leakguard Braid Unscented 50 Count x 2 Packs (100 Count Total) (Packaging May Vary)

Tampax$20.974.8★15,683 rev

Tampax Pearl Tampons with LeakGuard Braid Light Absorbency Up to 100% Leak and Odor Free Protection Unscented 100 Count (2 Packs of 50) (Packaging May Vary)

Tampax$20.584.9★4,352 rev

Tampax Pearl Tampons for Women with LeakGuard Braid Regular Absorbency Unscented 50 Count

Tampax$11.274.8★15,683 rev

Tampax Pearl Tampons for Women with LeakGuard Braid Regular Absorbency Unscented 36 Count

Tampax$8.434.8★15,683 rev

Newest

by launch date

Tampax Radiant Tampons Multipack with LeakGuard Braid Light/Regular Absorbency Unscented 26 Count Packaging May Vary

Tampax$8.84619 rev

1y ago

August Light Tampons - Easy-Glide Long Applicators - 24-Pack 100% Organic Cotton Tampons for Women Non-Toxic Fragrance-Free and Hypoallergenic

August$15.59272 rev

1y ago

Tampax Radiant Tampons for Women with LeakGuard Braid Regular Absorbency Unscented 84 Count (3 Packs of 28) Packaging May Vary

Tampax$20.141,379 rev

3y ago

Tampax Pearl Tampons for Women Multipack with LeakGuard Braid Light/Regular/Super Absorbency Unscented 94 Count (2 Packs of 47) (Packaging May Vary)

Tampax$21.3916,603 rev

3y ago

Tampax Radiant Tampons Light Absorbency with BPA-Free Plastic Applicator and LeakGuard Braid Unscented 28 Count Packaging May Vary

Tampax$9.23477 rev

4y ago

What buyers say about tampons regular

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“No complaints”

Value For Money16%

“Best price”

Comfort-Overall14%

“Super comfortable”

Advertised Vs Actual Product8%

“As advertised”

Ease Of Use8%

“Easy to use”

Leak-Proof7%

“they dont leak”

Vegan/Organic5%

“Great Design, and Organically for me”

Efficiency2%

“Works great”

Ease Of Application2%

“the applicator is smooth”

Size-Overall2%

“Great fit”

What buyers complain about

Value For Money20%

“Absolute waste of money”

Absorbency12%

“They do not actually absorb”

Leak-Proof8%

“Dont prevent leaks”

Pain Relief-Overall8%

“They burned me severely”

Smell5%

“Applicator stinks and its impossible to expel the tampon”

Taste-Overall5%

“It is not taste very good”

Ease Of Use5%

“Painful to remove”

Contamination5%

“Unsanitary to use a product already covered in someone else's blood”

Size-Overall5%

“Sizing is not accurate”

Unsustainable Design5%

“Its the old design of the wrappers which were changed 2.5 years ago”

Top return reasons

Size-Overall27%

Absorbency15%

Value For Money10%

Advertised Vs Actual Product10%

Certifications5%

Leak-Proof5%

Functionality-Overall4%

Moist/Dry3%

Product Condition3%

Contamination3%

Common questions

Is tampons regular profitable to sell on Amazon United States?: The niche generates $2.6M/yr across 15 tracked products. 90-day search growth is +19.9%. Flapen's verdict: Worth a look (53/100).
How competitive is the tampons regular niche?: 4 brands and 97 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in tampons regular?: Top complaints mined from reviews: Value For Money, Absorbency, Leak-Proof. The return rate is 0.2%.
When does demand for tampons regular peak?: Demand is steady year-round — the busiest month runs 1.8× the quietest.
What does it cost to enter the tampons regular niche?: Listings span $6.54–$21.39; the average listing price is $13.26 (sweet spot $15–$100). The average incumbent carries 7,421 reviews — the moat a new listing must climb.